To launch this new season of Innovation Workshops, Mark Gilman, Professor of SME Growth, kicked off the first session by explaining why every business needs a strategy.
As Mark explains, “It is those businesses that have a clear sense of purpose that perform better. They make more money, they have more loyal customers, and more engaged employees."
"They are better at innovation, making decisions, and are more resilient when it comes to dealing with challenges, and even crises.”
The online workshops cover three specific topics to develop innovation, including envisioning for growth, strategy and leadership, and marketing, all to help you plan and develop key areas of your business.
Strategy comes down to three fundamentals – purpose, vision, and values.