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International Business

tutor with Summer School class

Course aims

The International Business course will help you to understand issues and challenges in doing business on a global scale. It covers the relationship of the business organisation with the wider international economic, governmental and social environments. Global management, economic and environmental approaches, techniques and strategies will also be considered.

What will you study?

The programme is structured around a project entitled “Project Africa: The new frontier”.

Project Africa: The new frontier

The saying 'China is the factory, India the back office and Africa the marketplace of the world' suggests that national boundaries have increasingly become less relevant for companies and business organisations as they seek to expand their businesses into global markets. They do this for various reasons such as to compensate for the decline in the domestic market, first mover advantage, enhance competitiveness and reputation, build an international brand, reduced taxes and less regulation in other markets. To do this, businesses are using different strategies ranging from passive exports to establishing international new ventures in targeted markets.

In order to enter a specific market and successfully establish a market for your products, you will need to understand the dynamics and other issues such as culture, moral values, business ethics, regulatory requirements, etc. that exist in the target market. Given this background, it is essential to identify products that are relatively unique in a new market like Africa, then carry out feasibility study (research) into the market and determine the most appropriate strategy for launching the product or service. A new international market is often regarded as a project in which teams are established to spearhead the project which in this case is PROJECT AFRICA.

During the three weeks, Project Africa will help to develop your skills and knowledge of the strategies, approaches and techniques of doing international business, as well as the associated operations and risks in the global context.

What will you study?

Week 1

You will be introduced to the various concepts and principles such as PESTEL and how they are applied to international businesses. You will also be introduced to the project and assigned to your group. As your project is about chocolates, there is a possibility that you will visit Cadbury World – a leading chocolate manufacturer in the world during that week.

Week 2

Under the guidance and supervision of your tutors, you will start to do some research on your project in your assigned groups and apply the principles and concepts you will have learned in building up the project.

Week 3

You will finalise your project and prepare to present it before a panel of judges made up of tutors and other university staff.

Additional Information

Academic status: 15 credits (7.5 ECTS / 3 US credits)
Faculty: Business, Law and Social Sciences 

Dates:  20 July to 7 August 2020 (three weeks)
Venue: City Centre Campus (The Curzon Building)
English language requirements: IELTS 5.5 or equivalent.*
Academic pre-requisites: Level 3 or equivalent
Fee:  £2,200

*Students who are unable to demonstrate the required competence in the English language are welcome to attend the course on a non-credit bearing basis. Upon successful completion of the course you will be awarded a Certificate of Attendance.