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Reasons to study in Birmingham

Oliver Williams, Deputy Head of the Birmingham Institute of Creative Arts, takes us through his top five reasons for why Birmingham is an ideal place to study a two-year fast track game, digital marketing or our film course.

5 reasons to study media pageSome of the best AAA games in the world are developed right here

The Forza series is developed by Playground games based in Leamington Spa, Sea of Thieves is developed by Rare in Twycross, the Formula One Series is developed by Codemasters Birmingham (which is within walking distance of the University) and Ubisoft in Leamington Spa worked on the Watchdogs 2 game. All of these companies have visited us previously to view student work and give advice and this close relationship can lead to students landing jobs at these studios. One example is Joel Page who studied one of our courses before going on to work at Codemasters. Find out more about his journey here.

Developing Talent for the Future

We work with you, helping you shape your skills, ready for the Video Game Industry. Our courses are created and delivered by Games Developers, we have over 100 years Collective Experience of staff from the Video Games Industry.

Leading Indie and Mobile products are developed here too

Pixel Toys in Leamington were on stage at the Launch of the iPhone 6s showcasing new gaming features implemented in Warhammer:Freeblade. Pixel Toys continue to grow and make successful games and have several of our alumni working in their studio, including Arthur Fostier and Joshua Bromley.

Sega Highlight in Solihull develop a range of hugely popular Sega Franchises such as Sonic Dash and Sonic Jump and Senior lecturer, Venita Pereira, was Lead Designer on Sonic Jump. If you like casual mobile gaming, Kwalee in Leamington are one of the best around, ‘Tens’, ‘Looper’ and ‘GoFish’ are particularly good.

Our BA Digital Marketing teaching staff are former industry professionals with impressive credentials and award-winning careers 

All BA Digital Marketing teaching staff are former industry professionals with impressive credentials and award-winning careers from ad agencies to international broadcasters and social media influencers. Mike Villiers-Stuart has the D&AD coveted Black Pencil for his work on BBC2 and still judges for Mediabrand, Adriana Braje has 99 thousand YouTube subscribers and over 100 thousand social media followers, Chaka Jones runs the innovative Enterprise Tool Box which helps entrepreneurs get established and Mark is a renowned international expert in creative technologies and emerging channels... And they're qualified university lecturers... What a team!   

Our visiting tutors are from cutting edge hubs 

Our BA Digital Marketing visiting tutors are from innovative hubs and provide important insight and instruction at key moments in every taught module. That means you can expect to see and hear from the ad agencies and digital marketing creatives that are doing what you're studying. We work very closely with internationals like Red Bee Media and BBC Creative as well as thriving regional studios like 383 Project, Mediacom, GRIN, Digital Cake, SHC Digital and Kubix.

Working Smart

It’s so easy to become lost in deciding what’s best to learn. We focus on teaching the most relevant programming languages.

Birmingham hosts awesome events all year round

Birmingham is firmly on the map as a key destination for creative industries, hosting leading events such as BBC Digital Cities for aspiring digital marketers. In September 2019, BBC Digital Cities hosted a week-long series of events for the creative industries, offering practical, hands-on workshops, masterclasses and conferences and free digital skills training. Events included a digital arts and creative Hello Culture: Remix conference at Fazeley Studios, innovation and digital technology workshops and more.

NTI 5 reasons why BirminghamThe city is also home to regional film festival, Cine-Excess, an annual international film festival and conference on global cult film cultures, and Flatpack, a Birmingham-wide experimental film festival celebrating cinematic and audio-visual invention. BA (Hons) Film Business and Promotion students have opportunities to visit and volunteer at both of these, as well as networking with producers and distributors at guest speaker or wider regional events.

Gaming students can look forward to events such as Insomnia in April. If you like playing blockbuster games before they are released, finding new indie gems, reliving retro classics, meeting YouTubers and watching e-sports, then these events are for you.

There’s a supportive developer and film community

The developer community is there to help you start-up either as a new developer or set up as a gaming business. Associate Professor Zuby Ahmed runs Games at STEAMHouse, which helps new companies start up in the games sector and is based in Digbeth, which is right on our doorstep. Digbeth is also home to the Custard Factory, one of the UK’s leading destinations for creative and digital businesses, independent shops and alternative culture. 

There is a supportive community of filmmakers and content producers in Birmingham and the West Midlands, who regularly gather to network, share work and garner support for their projects. Visit The Producers’ Forum, a member-supported, regional organisation fostering peer-to-peer support and the interests of creative producers of all types, for upcoming opportunities.

The student gaming, film and digital marketing scene is vibrant and active

With over 150 students studying gaming with us in the School of Games, Film and Animation alone and plenty of societies to join such as the e-sports society, Film Society, Fighting Game Society, and the table top gaming society, there’ll be plenty to keep you entertained. 

Industry recognised year upon year

Our graduates have migrated into the Video Games Industry quickly and efficiently, proving our success. Once you have graduated, the teaching team and students you studied with will be your lifelong friends, developing your contacts both personally & professionally.

NTI 5 reasons why Birmingham 2