Media and Communication - BA (Hons)

In this module you will be introduced to some of the key cultural theories that are relevant to studying the media in contemporary times. Starting by defining culture, the module will explore how cultures operate through rituals, routines, languages, behaviours and beliefs – and the media. By considering the wider societal impact of different cultural theories from capitalism to colonialism you will learn to analyse media texts through a theoretical lens. This module will therefore enable you to understand the broader frameworks in which media operate, consider how media are cultural objects, and the meanings that they carry.

This module takes a cultural studies approach to understanding the media and creative industries, as well as enabling you to explore what creativity may mean in the media and to your own practice. Some of the themes covered by the module are alternative and marginal economies, cultural entrepreneurship, cultural policy and media regulation, media making and production practice, and equality and diversity in the media, creative and cultural industries. In your sessions, we will be exploring different themes and contexts that directly impact the media/creative industries, your role(s) within them and how these affect you as an individual going into different areas of the 'media and creative industries'.

The module draws upon your learning in Cultural Theory, enabling you to further specialise in applying range of conceptual themes and frameworks to your own interests and creative practice. The module offers a dynamic, critical, and intersectional exploration of identity through sites of popular consumption, lived experience and personal subjectivities, creative practice, and protest. Importantly, you will consider the role of ethics and your own positionality when engaging with topics, attitudes, and beliefs that you may or may not agree with. Themes in the module consider a range of contexts and circumstances enabling you to navigate and consider the diversity of voice, histories, visibilities and absences, and stories (personal, political, etc.) that shape how we encounter identity, how it is mediated and why considering identity matters to everyone. Based on your own interests and creative practice, the assessment is a research portfolio comprising a research report and a creative artefact inspired by what you have found in your research report.

The purpose of this module is to enable you to develop professional attributes and subject skills through experience in the work place, and to critically reflect upon your learning in that context. You will normally be expected to arrange your own placement, with support from academic staff and ADM Careers+.

This module provides an opportunity for you to apply your knowledge and skills to an external, professional brief. The brief will be set by an external client/ agency, in consultation with your supervisor, and it could be a ‘real life’ problem to be solved, or a simulation. It is an opportunity for you to engage in a professional manner with an aspect of your subject area, which contributes to the development of employability skills within the supportive infrastructure of the University. Where appropriate, the project may involve interdisciplinary collaboration with students from other courses. In this way, it reflects the collaborative, flexible nature of employment within the Creative Industries.

The module is an opportunity to learn and critically reflect on the skills of collaboration by enabling you to create an interdisciplinary project with students from complementary disciplines, or with academic staff. Collaboration is a vital employability skill within the Creative Industries and this module allows you to develop these skills, making use of University facilities and with the support of academic staff. Within this module framework, several kinds of collaborative opportunities are available. For example, with the approval of your supervisor, you can determine a project based on your own interests; your supervisor may set you a predetermined project to enable you to work with other students in a way that is appropriate to your subject area; or there may be opportunities for you to collaborate with staff on research projects. In all cases, you must apply your subject skills to an interdisciplinary project which will be agreed in advance with your supervisor.

This optional module will help prepare you for undertaking a drama related final Major Project in your final year, in either radio or television.

You will build on your previous studies by developing skills in connecting research and practice. Through set readings, class discussions, e-learning and directed study tasks, we will identify and explore key debates, theoretical perspectives and concepts in humour and comedy studies so that you can develop your familiarity with these theoretical fields. You will then test theoretical perspectives and key concepts through your own innovative comedy production. In this work, you will offer research based, critical reflection on your own practice and on political, moral and ethical issues that emerge from the relationships between humour, comedy and power, on both a national and an international scale.

This module offers an introduction to some of the ongoing academic debates on media fandoms and subcultures. Through readings, lectures, seminars and independent research, you will engage with key theoretical perspectives, methodological approaches and case studies in these academic fields. This module is intended to develop the knowledge and skills that you established in your first year, to develop your critical thinking and research skills and to enable you to gather, organise and use secondary and primary sources to express arguments coherently and effectively.

This module is for students wishing to further their photographic abilities, exploring the professional working practices and the visual language specific to photojournalism with due consideration to the context in which photojournalists and documentary photographers, music photographers and sports photographers operate within the media industries. You will continue to develop camera, lighting and post-processing techniques to a more advanced and appropriate professional level as a complementary skillset to your media interests.

This module will help prepare you for undertaking a television studio related final Major Project in your final year.

The ability to create compelling content is an essential communication skill and the key to employability in a range of media careers, not least in Public Relations. As well as being engaging and accessible, effective communication almost always involves the ability to produce professional content across a range of platforms and channels. This module concentrates on developing the writing and crafting skills that are highly valued by media employers.

Digital Storytelling techniques have evolved to include everything from film techniques, still images, immersive-audio, environmental storytelling, and more. In this module we will consider the different ways in which these techniques can be effectively utilised to allow creative citizens to share their stories and to create engaging and meaningful stories through digital platforms.

This module will encourage you to develop original ideas for innovative radio documentaries, within a recognised professional industry context. You will identify a clear target audience for your work. You will produce an individual, self-contained radio documentary with an accompanying reflective written report. A live presentation will showcase your documentary concept and its audience / station in a mock ‘commissioning’ style pitch.

This module is for students wishing to further their photographic abilities, you will continue to develop camera, lighting and post-processing techniques to a more advanced and appropriate level whilst working towards distinct areas of photographic practice within defined professional contexts. The module encourages you to explore and evaluate a range of styles, approaches and working practices of commercial photographers enabling you to engage in creative photographic production utilizing appropriate techniques relevant to contemporary professional photography practice.

It’s easy to be dismissive of emotion, and often phrases such as “you’re being over-emotional” are used pejoratively. However, cultural theorists and sociologists are increasingly discovering that emotion underpins what it means to be human and that even decisions and positions we take that we assume to be based on rational thought are informed by emotion. These emotions can be constructed by the people, law-making and media texts that we encounter. This module invites you to explore the links between emotion, media and culture. You will examine how media texts are constructed to provoke emotional responses, how audiences respond and the cultural discourses which frame production and reception.

This module explores how climate change and environmental issues are communicated through media, and why that matters for public debate, policy, everyday life, and your future career. It is designed for students who want practical, employable skills for working with complex topics across journalism and digital content work, including marketing and PR, as well as documentary and cultural production. Using contemporary case studies from news, documentary, popular culture, and digital platforms, students will learn how environmental stories are framed, whose perspectives carry authority, and how these choices shape what audiences come to accept as normal or possible. The module pays close attention to inequality and power, including how the climate emergency is experienced differently across race, class, gender, sexuality, and between the global North and global South.

This module will explore the historical, cultural, social, and political context of both television and emerging screen practices. The approach to screen media in this module will enhance students’ knowledge of production, consumption, and industry context, and will build on the critical and analytical skills learnt in year one.

Graphic design is an important element in media communication that is used across all mediums in a variety of formats, from print to screen. How designers and communicators use imagery and form to transmit messages evolves as new technology and practices emerge. Whether this is in advertisements, promotional material, entertainment, or raising awareness of societal and environmental issues, design can draw attention and change the perceptions of the intended audience and casual viewers alike.

PR Campaign Planning explores the many and varied creative solutions the PR industry employs to attract the attention of the public and the media to a particular cause, subject or activity. The module considers how PR campaigns can be developed to serve different purposes, including brand building, commercial gain and social change. It draws on a range of examples from across sectors and around the world to inform your understanding and inspire your own creative communications solutions.

In this module you’ll explore alternative media formats and examine the way they are challenging the traditional platforms. You will get the chance to engage with tools which are increasingly being used in everyday media practice, such as social media and email newsletters. This will help you understand how traditional media is being influenced and reshaped by digital platforms, whilst preparing you for the workplace, where adaptability to new technologies and platforms is increasingly expected.

Public Relations is all around us. Brands, businesses, celebrities, charities, politicians, and everyone in between use PR as a means to spread messages, inform understanding and influence the way we behave. In practice, PR involves a range of different communications techniques and activities, including media relations, social media, and influencer engagement.

As revenue streams for recorded music are put under increasing pressure, live music remains one of the important financial strands of a professional musician's career. This Level 5 module introduces you to the various elements and roles of the live music sector. The organisation, planning and delivery of live music events speaks to its interconnectedness across the wider music business and creative industries, including media production, PR and promotional strategising, communication, journalism, photography, marketing and social media management.

On this module you will develop specialist practical skills in live radio production. You will learn about the critical role of the Producer in generating ideas for programme content and in directing members of a production team. You’ll apply editorial judgement in selecting items suitable for the target audience, producing short features, programme trails and handling studio and remote guests. You will develop a critical understanding of social media marketing in radio and consider how it can be used to enhance audience engagement.

This module is designed to provide you with the opportunity to undertake a credit bearing, 40- week Professional Placement as an integral part of your Undergraduate Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.  Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace. 

Media products are powerful tools with potential to spread messages, change the status quo, and challenge those in power, though there are limitations to what they can do. In this module you will engage with a variety of media texts that aim to intervene in human behaviour in order to shape society and culture for the better. Media texts will explore issues such as equality, sustainability, education and economy, considering the different methods that are used to target audiences, foster change, build communities, convey narratives, elicit affect, and create interventions across local and global platforms. The module will draw from on the UN’s Sustainability Development Goals and consider how media can help to shape future ideologies and discourses. You will be encouraged to think of a social cause that is close to your heart, and to create a media product based on your research that aims to raise awareness around this issue.

In this module you will develop a plan for the delivery of your Major Project. You will build further on project management skills, techniques and processes introduced elsewhere on your course, enabling you to bring together a project plan that can be successfully realised. You will synthesise your existing knowledge of your subject specialism and formulate your own approach to addressing a specific problem, question or topic. The module will look at how to evaluate the usefulness of primary and secondary source material in relation to your project and ensure you consider ethical issues in your project plan design. The module aims to ensure that you judge the appropriateness of a variety of critical and analytical approaches to developing a major project and ensure that you create a plan that is within scope and can be delivered successfully to a high standard.

The Major Project - Dissertation module is where you will put into practice the creative thinking, initial research, proposal, and plan developed in the Major Project Preparation module and wherein you will undertake a sustained, in-depth and theoretically informed research project exploring an area that is related to an aspect of media and culture and is of personal interest to you. Completion of the Major Project represents the culmination of your studies.

The Major Project - Hybrid module is where you will put into practice the creative thinking, initial research, proposal, and plan developed in the Major Project Preparation module and wherein you will undertake a sustained, in-depth and theoretically informed research and production project exploring an area that is related to an aspect of media and culture and is of personal interest to you. Completion of the Major Project represents the culmination of your studies.

The Major Project - Production module is where you will put into practice the creative thinking, initial research, proposal, and plan developed in the Major Project Preparation module and wherein you will undertake a sustained, in-depth production media project exploring an area that is related to an area of personal interest to you and wider audiences. Completion of the Major Project represents the culmination of your studies. You can produce a single media product or portfolio of products either individually or as part of a group.

Media Activism is a practice-based research module for students who wish to study media activism, and engage in media activist work in practice within social justice, community media and voluntary sectors. This module will examine the role of media in political campaigns and social movements, with a focus on the role of digital communications. It will draw on a range of interdisciplinary literature from media studies, social movement studies and political theory, and examine case studies of political campaigns and social movements in the UK and globally.

This module is intended to give an overview of the current state of scholarly research into the use of social media platforms as a communication tool. The module provides a systematic understanding of the approaches to studying social media and its social and cultural role. The module looks in detail at the ways in which social media is utilised by citizens and media producers and ask whether these platforms can help alter traditional power relationships in society. There is a focus on how students can put social media to use as a tool for furthering their professional ambitions or to help create advocacy networks.

This module will enable you to look towards the future innovations occurring within the fields of digital media. Starting with a history of digital emergence, considering concepts such as remediation, convergence culture, and the post-digital, we will then begin to unearth some of the more experimental and emerging practices, and consider their viability for a digital future. We will ask why some mediums prevail and others pass us by and to question what is really “new” about new media, and how we might escape certain structures and practices that constrict our developments. This module will also engage critically with ideas of utopian and dystopian predictions of the future and engage with concepts such as posthumanism and transhumanism to ask what the long-term impact of digital media usage might mean, from AI to cyborgs and beyond.

This module is for students wishing to further their creativity and provides the opportunity to develop a unique visual style as a photographer in line with appropriate professional practice. You will engage with a variety of creative photographic approaches and explore innovative practice, informing your own photographic style and enabling you to work professionally within specific fields of photography.

On this immersive module you will develop the skills and knowledge to design and format a new radio station brand. You’ll work with peers to plan, launch and run an online radio station and will pitch for and undertake a range of production and station management roles. The module will build on the practical and theoretical skills developed earlier in the course. It will offer you the opportunity to apply these in the conception, marketing, launch and operation of a publicly available radio service and in the production of other associated social media, podcasting and visual content.

The United Kingdom commissions, produces and broadcasts more audio drama – online, on digital and on radio – than any other country in the world. In this diverse and dynamic medium, writers can tell human stories set anywhere in time and space, at a fraction of the cost of television and film production. What’s more – as an old industry saying goes – ‘you see it better on radio’. In this module you will learn how to write and produce compelling audio drama scripts and episodes of a podcast drama series by engaging practically and theoretically with the key principles and techniques involved. You will also be introduced to editorial collaboration, the pitching of projects, and appropriate methods of presentation, including recorded voice essays that can incorporate sound effects. You will learn how to communicate ideas clearly, accurately and effectively both orally and in writing.

Audience and user experience design is the reference point for meeting audience and user needs for most media products. User experience is the understanding of who your audience is, what motivates them, what frustrates them, and how to add value to their lives. User experience enables the designer of experiences and media products to meet their audience’s needs on an emotional level through a creative process called "design thinking" and encourages repeated use. In an increasingly user-focused world, user experience design is an area that transcends its home of digital media design and can be applied to any field that requires an audience and consumer interaction, with many employment and further education opportunities to consider.

This module applies and develops critical and theoretical study of gender and sexuality across a wide range of media. The module will draw from cultural theory and a range of qualitative and ethnographic research to explore historic and contemporary discussions, issues and debates around gender identity, sexuality and sexual practices, and attitudes towards ‘the body’. The module will develop key modes of analysis and research related to the study of gender and sexuality, and how these are informed by and through culture. You will explore how associated socio-cultural, political and ideological contexts ‘produce’ issues, but also how certain identities and ‘practices’ offer ways to challenge ideological views concerning gender, sexuality and what we ‘do’ with/to our bodies.

This module examines key issues, concepts and debates relating to race, culture and the media, and how the diversity of lived experience is represented in the media. The module takes an intersectional perspective, considering race in relation to gender, sexuality, citizenship, etc. It engages with literature from Media and Cultural Studies, and also draws on Postcolonial Studies, Critical Race Theory and other aspects of Humanities scholarship. A range of media examples will be considered, ranging from film and television to digital media platforms. Students will have the opportunity to explore their own personal and research interests in relation to the module themes, and explore methodological approaches for doing so. Students are encouraged to consider their own positionality and identity as media workers/scholars in relation to the module themes and their own work.

This module examines both the historical and contemporary fields of popular music and their relationship to music business and the wider media, creative and cultural industries. You will have the opportunity to reflect on issues of production, distribution, and reception, through the lenses of theoretical concepts and approaches such as genre, ethnicity, gender, and many others. You will undertake research that explores the changing ideological, political, technological, and cultural contexts related to popular music and will consider the role of popular music in relation to societal and cultural contexts.

In this module you will set up an innovative media production company that explores the opportunities available for new enterprises in contemporary audio or video production. In doing so you will start to establish yourself as a professional media worker, exploring the possibilities for change and innovation. You may work independently or as a team member.

Communication in Action takes a critical look at how organisations operating across a wide variety of sectors use communications techniques to achieve operational goals. It examines the PR strategies and practices they use to enhance their credibility and reputation with a range of stakeholders through effective messaging.

In this module you will explore alternative storytelling methods to create engaging feature articles for different publications. From profiles through to in-depth interview articles, you will analyse and apply the structures and techniques used by feature writers in the professional journalism industry.