- UCAS Code: W220
- Level: Undergraduate
- Starting: September 2021
- Study mode: Full Time (3 years)
- Location: City Centre
Studying with us in 2021/22
It is possible that the 2021/22 academic year may be affected by the ongoing disruption caused by the COVID-19 pandemic. Any arrangements put in place by the University for the 2021/22 academic year will be in accordance with the latest government public health advice, pandemic-related/health and safety legislation, and the terms and conditions of the student contract.
Our BA (Hons) Illustration degree course aims to give those with a passion for image making and illustration the skills they need to capture and communicate ideas through pictures. We celebrate the challenge of finding your individual visual voice through experimenting, risk taking and critical reflection. You will also explore how your work can be applied across a wide range of contexts, from commercial work to personally-driven projects.
This course provides an opportunity to development a wide range of transferable skills and design process knowledge that is highly desirable to employers.
What's covered in the course?
Our challenging and exciting Illustration course will help you develop new skills and different ways of thinking, enabling you to find your own individual, visual voice and prepare you for the ever-changing creative industry.
The course celebrates the synthesis between illustration and all the other visual communication subject disciplines, leading to the development of strong student collaborations that again aims to reflect industry practice.
We support a lively creative community, encouraging the value of peer learning. This learning is supplemented by an integrated workshop programme that provides the opportunity to work alongside, and be informed by, industry experts from a wide range of disciplines.
"I took part in an internship with Moonpig and I’ve also worked for George Asda, as well as completing some design work for some festivals. The course gives you live briefs which gives you direct connections to the industry, as well as the opportunity for your work to actually be used and displayed somewhere." Phoebe Munger
Why Choose Us?
- Students are satisfied with this course! We scored 91 per cent for overall satisfaction in the National Student Survey 2019.
- There will be opportunities to exhibit at high-profile London graduate shows, including New Designers.
- You will receive industry insight from significant practitioners, including Laura Carlin, Russell Cobb, Sarah Fanelli, Le Gun, Paul Willoughby, NoBrow, Paul Slater, People of Print, Dan Fern, Jonny Hannah, Isobel Greenberg, Dr Sketchy’s Anti-Art School, Paper Cinema, Fabric Lenny, Sarah Maycock, Graham Rawle, Lizzie Stewart and Jo Todd-Stanton.
- Live project partnerships include Tiny Tree Books, Birmingham Repertory Theatre, DanceXchange, Flatpack Film Festival, Playground Games and Moonpig.
- Professional practice and core business skills are delivered by outside agencies such as the Association of Illustrators and other external specialists.
Open Days
Our next Virtual Open Day is taking place on Saturday 20 March. It's the perfect opportunity to virtually tour our facilities, hear from some of our staff and get a feel of what it's like to study at BCU.
Book your place
This course is open to International students
Discover the School of Visual Communication
Visit our School site for more student work and extra information about how we're transforming the futures of creative practitioners.
I AM BCU
Paulina Krawiec
Paulina hadn’t considered university as no one in her family had gone and she had to take an extra year to pass her exams. She has now had the best year of her life at BCU.
Where our students go
Our students have gone on to work with companies such as:
And in jobs such as:
- Art Director
- Buyer and Illustrator
- Designer
Entry Requirements
We accept a range of qualifications, the most popular of which are detailed below.
Essential Requirements
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112 UCAS tariff points from A/AS Level with a minimum of 2 A Levels. |
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| LEVEL 2 QUALIFICATIONS | ||
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| IELTS | Minimum overall score of 6.0, with 6.0 in writing and no less than 5.5 in the remaining three skills. | |
| Plus one of the following Level 3 (and above) Qualifications | ||
| A Level and Advanced VCE |
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| AS and AS VCE | Considered with a maximum of 3 other Level 3 qualifications (AS Levels must be in different subject to A-Levels) to obtain 112 pts | |
| Access to HE Diploma |
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DMM | |
| Foundation Studies (Art and Design, and Art, Design & Media) |
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| IBO Certificate in Higher Level |
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| International Baccalaureate Diploma |
Obtain a minimum of 28 points overall |
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| Irish Leaving Certificate (Highers) | Pass the Irish Leaving Certificate with a minimum of 112 tariff points, achieved in five Higher level subjects. | |
| OCR Cambridge Technical Extended Diploma | DMM | |
| Scottish Advanced Higher |
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| T-Levels |
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| UAL Extended Diploma in Art & Design | Merit overall | |
| UAL Extended Diploma in Creative Media Production & Technology | Merit overall | |
| UAL Extended Diploma in Performing and Production Arts | Merit overall | |
| Other qualifications | ||
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If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS. Further guidance on tariff points can be found on the UCAS website. |
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Additional information for EU/International students
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In addition to qualifications, applicants will also need a good digital portfolio. Please see your country page for further details on the equivalent qualifications we accept. In addition to the academic entry requirements listed above, international and EU students will also require the qualifications detailed in this table. |
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| EU/Non-EU (International) Qualifications | Requirements | |
| IELTS |
6.0 overall with 5.5 minimum in all bands. If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information. |
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| International Baccalaureate Diploma (or equivalent, including internationally accredited Foundation courses). | ||
International students who cannot meet the direct entry requirements can begin their degree studies at Birmingham City University International College (BCUIC).
Mature Applicants
Applications from mature students (21+) with alternative qualifications and/or considerable work experience will be considered on their merits.
From A/AS Level with a minimum of 2 A Levels
Don’t meet our entry requirements?
You could apply for a foundation course or a course at our International College. These routes have lower entry requirements and act as the bridge to a full degree. To find out more, please select your status:
- UK students
- International students
Award: BA (Hons)
Starting: Sep 2021
- Mode
- Duration
- Fees
- Full Time
- 3 years
- £9,250 per year
- Apply via UCAS
Award: BA (Hons)
Starting: Sep 2021
- Mode
- Duration
- Fees
- Full Time
- 3 years
- £13,200 per year
If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead. The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.
Guidance for UK students
UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.
The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.
Applying through UCAS
Register with UCAS
Login to UCAS
Complete your details
Select your course
Write a personal statement
Get a reference
Pay your application fee
Send UCAS your application
International students
There are three ways to apply:
1) Direct to the University
You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.
2) Through a country representative
Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.
3) Through UCAS
If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).
You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.
Portfolio Guidance
If your application is progressed, you will be asked to submit a portfolio of your creative work. Your portfolio is your opportunity to show us examples of your work and creative interests to support your application.
If you are a UK home-based student this can be submitted digitally or you can physically bring it in. Please see our portfolio guidance page for tips and advice on putting your portfolio together.
If you are an EU or International student you will be asked to submit a digital portfolio as part of your application. Please see our international portfolio guidance page for guidance on how to create and submit your portfolio.
Personal statement
UK / EU students are required to submit a personal statement as part of their application for this course.*
The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the key areas you’ll need to address:
Course choice
Why does this course appeal? What areas are of particular interest?
Career plans
If you have a specific career in mind, say how your chosen course will help you pursue this goal.
Work experience
Mention any work that is relevant to your subject, highlighting the skills and experience gained.
School or college experience
Highlight skills gained at school/college, eg summer schools or mentoring activities.
Non-accredited skills or achievement
eg Duke of Edinburgh Award, Young Enterprise scheme.
You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.
Get more information on writing personal statements.
*Non-EU students are not required to submit a personal statement when applying for this course.
Additional costs
Our courses include activities such as performance, exhibitions, field trips and production of works or artefacts which may require you to purchase specific equipment, instruments, books, materials, hire of venues and accommodation, or other items.
Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.
Accommodation and living costs
The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.
Worried about personal statements?
If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.
Financial Support
We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.
What's included
The course is a member of the Association of Illustrators, entitling you to various discounts on your membership and publications. During the course there are a number of large-scale collective group projects and workshops where the basic materials are supplied by the course.
You are taken on a selection of UK study trips. To date these have included London, Bristol, Oxford, Manchester and more local ‘mystery’ locations.
Adobe accreditation is also available for all students. This allows you the chance to take an exam in the various software packages hosted by Adobe and be awarded a qualification at the end of each. Microsoft Office 365 and 1TB of OneDrive cloud storage space is provided free to all students.
Each student receives a starter amount of printing credits.
First Year
With the support from staff within the School you will start to develop a real depth of knowledge of illustration practice, as well as other design related areas. Towards the end of your first year, and into the second, you will receive guidance helping you to select your chosen area of practice within illustration and possible career progression.
Your modules will cover the processes of production within the field of illustration. You will develop entrepreneurial and collaborative skills through the Introduction to Visual Communication module, as well as developing connections across the four different subject disciplines, preparing you for the life of an illustrator.
In order to complete this course you must successfully complete all the following CORE modules (totalling 100 credits):
In order to complete this course you must successfully complete at least 20 credits from the following list of OPTIONAL modules.
Second Year
In your second year of study you will develop your practice, producing successful commercial outputs through a wide range of different projects and context. Your studies will focus on contextualising your chosen discipline within specific aspects of contemporary practice.
Live projects, industry links and competitions form a key part of the curriculum from this stage of the course onwards. We will encourage you to reflect upon your strengths and weaknesses and advise you to build upon achievements in order to improve your performance. Active participation through various workshops and masterclasses are a key part of the second year.
During your second year you will begin to focus on a specific area of illustration, preparing you for your final year of study. Working alongside a specially assigned tutor, as well as small groups you will identify and research a specific area of illustration practice. This will be supported by seminars and lecturers from industry experts.
In order to complete this course you must successfully complete all the following CORE modules (totalling 100 credits):
In order to complete this course you must successfully complete at least 20 credits from the following list of OPTIONAL modules.
Final Year
You will develop sustained and original work which will demand a lot of independent study. This will culminate in a dissertation, where you will develop and refine your specialist knowledge of a particular area of practice.
Your final year focuses on your professional future, ensuring your project work provides you with the research and skills you need to prepare yourself for after graduation.
You will have the opportunity to showcase your final year project at our Visual Communications graduate show, as well as having the chance to be nominated for a Visual Communication Graduate Award. In the past we have had award sponsors such as illustrator Dave McKean, photographer Brian Griffin and Trevor Beattie.
In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):
Course structure
During this course you will gain hands-on experience and produce relevant, innovative work. We encourage you to challenge yourself and produce work that sees you step outside your comfort zone. You’ll also experience high-level industry engagement through creative, practice-based learning.
Classroom projects and activities
- Moonpig: We host a yearly collaborative project with Moonpig, culminating in student placements and publishing.
- Le Gun: Le Gun deliver live workshops exploring drawing on a large scale. They work with students to break down their boundaries and inhibitions.
- Fabric Lenny: A fantastically lively and collaborative project, engaging students in painting, sculpture, print, animation and live projection.
- Birmingham Museum and Art Gallery Live Portrait Project “Hundred’s and Thousands”: Students responded to artwork in the gallery leading to the development of their own portrait pieces. These were exhibited in the gallery as part of a cultural exhibition.
Student work
Helen Green
Helen specialises mainly in portraiture - particularly in relation to music - with a varying yet distinctive style. Since 2011, she has produced work for Lady Gaga, becoming part of her Haus collective, working on projects for her and the Born This Way Foundation.
She has since enjoyed work for a wide variety of clients such as Elton John AIDS Foundation, Warner Music, Tumblr, Hollywood Reporter, Sky Arts, TS3 (France), Refinery29, Esquire, ESPN FC, The Stranger (Seattle), airberlin, Economy (Rethinking Economics), American Express Essentials, Entrée Libre (France 5), StudioCanal UK and Skype.
For more information, visit Helen's website.
Josh Patterson
Josh is an award-winning freelance illustrator. The majority of his work is conceptual and editorial based as this allows him the freedom to express abstract and contemporary thinking. Josh's clients include BBC Sport, Computer Arts, Bulletin and Quarto Children’s Books.
For more information, visit Josh's website.
Sonny Ross
Sonny creates quirky characters and has a very personal and diverse visual language. He applies his designs to children’s books, self-publishing, editorial, fashion and surface pattern.
For more information, visit Sonny's website.
Katie Tomlinson
Katie shows a flair for working in more traditional materials such as graphite, watercolours and inks. Her strengths in mark making and observational drawing has led to commissions from Radley, Dr Martens, London Midland and Soho House Magazine.
For more information, visit Katie's website.
Trips and visits
While you study the course you will be offered opportunities to go on group excursions both in the UK and abroad. There are usually three overseas trips a year, which we offer both at subject level, as well as School level, to Venice, New York and Berlin.
Locations do alter each year to allow for students to experience a range of cities. We always put on UK study trips to places such as London, Manchester, Oxford and Liverpool. Where possible, UK trips are free or heavily subsidised.
As an Illustration student, you’ll be encouraged to take advantage of these trips as we see them as adding extra value to your course and they do offer additional research opportunities.
Further Study
As graduating students you will follow your own career path, which may mean going straight into industry. However, many students look at the opportunities we offer for postgraduate study at the University.
The School runs a one-year MA Visual Communication course as a natural progression from its undergraduate courses. You will be encouraged to continue your journey with us and develop your practice further.
Enhancing employability skills
Throughout the course you will discover and refine a portfolio of practice which best suits your motivations and aspirations. Through this you will develop as a creative individual, equipped not only for a career within the illustration spectrum, but with the transferable skills to benefit a whole range of professional contexts.
This degree is designed to enhance your skills and aptitude, preparing you for a career within a landscape that is continuously changing. You’ll develop specialist knowledge and understanding within the field of illustration. As a creative practitioner and graduate of this course you will be able to generate a range of potential ideas and visual solutions. You will have the ability to produce creative work that demonstrates sound judgements in accordance to the theories and concepts of illustration and visual communication subjects, responding to the demands of industry.
You will develop an in-depth understanding of the relationship between theory and practice through research, allowing you to create meaningful, well-informed work and preparing you to take on further study. You will gain an understanding of the underlying concepts and established principles that govern creative practice.
Alongside this you will establish a range of working strategies, methods and materials, learning how to apply these to production. You will also discover, and respond to, the influence of audiences, clients, markets and other participants in relation to visual communication practice.
Placements
As an Illustration student you will be encouraged to develop your professional networks. We strongly believe that creating relationships with industry will enable you to develop your profile and enhance your professional networks. Networking is vital to furthering your opportunity to undertake work placements and paid jobs.
While placements are not a compulsory aspect of this degree you will be encouraged to engage with industry, incorporating this throughout your work. Engagement with industry is a core focus throughout this programme.
You will also be presented with the chance to attend trips and visits which will widen your insight into the working-practices of industry. In addition to this, as a School we have multiple working-relationships with organisations, allowing our students to take on professional roles and gain experience. Take a look at how students have worked with industry here.
OpportUNIty
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
BCU Graduate+
Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.
Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.
More about Graduate+
Graduate jobs
The School offers a broad education as well as the specific subject skills, so we see many graduates working in the creative industries but also in a variety of employment such as management, education, tourism, marketing and freelance business.
Industry demands are constantly changing, so it’s important that we prepare you for all eventualities. The internationalisation components mean you are aware of global expectations and the possibilities of work outside the UK. All modules have transferable skills built into the teaching, meaning you are able to apply your knowledge to a variety of tasks and challenges.
Illustration graduates work in a range of careers including:
- Freelance illustrator
- In-house illustrator/designer (Watermark Publishing & The Art File)
- Art director (Playground Games)
- Designer (Next)
- Graphic designer (McCann Erikson)
- Trend forecaster
- Buyer (Next)
- Print technician
- Teacher
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
- Explore some of the good reasons why you should study here.
- Find out how to improve your language skills before starting your studies.
- Find all the information relevant to applicants from your country.
- Learn where to find financial support for your studies.
Further Information
Students come to study in the School of Visual Communication from all over the world but we have nurtured some long-standing relationships with Malaysia, Thailand, China and India.
If you are a student from these countries, or any other, you should consider studying with us as we offer a wide curriculum that has internationalisation built into the modules. We actively encourage trans-disciplinary teaching, group projects and have established relationships with colleges and industry overseas.
We take a pride in developing strong creative communities and these thrive on the injection of different cultural experiences. To develop a sense of sharing all experiences and ideas is fundamental to the philosophy of visual communication.
Birmingham City University International College (BCUIC)
International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.
BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.
Our visual communication degrees are housed in the state of the art £62 million Parkside Building, part of our City Centre Campus.
We offer extensive studio and workshop space and cutting-edge equipment such as Vicon 3D (an external tracking motion capture facility) and Gypsy (an exoskeleton-based motion capture system). Both of these systems extend the possibility for production of 3D animation and films.
You will enjoy access to our Hollywood standard MILO unit. We were the first School of Visual Communication in Europe to offer MILO motion capture technology, now one of only two owned by Universities in Europe.
We offer cutting-edge provision such as digital print centres and Sonny Ross became the first student on the Visual Communication course to master the art of the RISO machine. He has since used this to produce many successful RISO publications including “Rojo & Baxter” which has been a success at various zine and book fairs across the country.
The Parkside Building also offers:
- exhibition space
- digital and analogue photographic facilities and studios
- dark rooms
Helen Wheeler
Course Director BA (Hons) Illustration
Helen is a commercially successful artist, working with the BBC, Paperchase, Waterstones, House of Fraser, WH Smith, Boots and Next. Within her work as a freelance illustrator, she has expanded her practice to character development for CBBC.
Ian Dodds
Deputy Course Leader in Illustration
Ian has had work published nationally and internationally for clients such as The Japan Times, Radio Times, The Guardian, Cycling Plus, The Economist, Financial Times and The Independent on Sunday. Working as a freelance illustrator since 2002, his style is a blend of painting, drawing, photography, found objects and printmaking that are fused together digitally.
www.iandodds.co.uk
George Hart
Deputy Head of Birmingham Institute of Creative Arts
George Hart was the first member of my family to go to University, which has given him an understanding of the challenges students face when going to Universities.
The enthusiasm of a wonderful art teacher at school inspired George to follow his creative ambitions and make the most of his talent. This encouraged him to apply to a Foundation Course at the University of Sunderland, followed by Degree at Norwich University of the Arts.
After the completion of his degree George worked within the creative industries for seventeen years as a Freelance Illustrator/ Designer, mainly working in London, but also nationally. Some of the commercial clients he worked with include companies such as The Sunday Times, Channel 4, Conde Nast Publishing, Hodder and Stoughton Publishers, Brian Eno & War Child, British Airways, Commonwealth Institute, etc.
During this period George undertook his MA in Illustration at the Royal College of Art. This proved both inspirational and pivotal in his work, but also highly important in his decision and desire to help develop future creatives.
Professor Andrew Kulman
Principal Lecturer in Visual Communication
Principal Lecturer and Professor of Graphic Art. Award winning Illustrator with 30 years of industry engagement. Currently Head of Undergraduate Studies in the School of Visual Communication. Responsible for developing courses in the School of Art and initiating several outreach programmes for the University. Research areas include the development of autographic print processes in contemporary graphic art practice.