Dr Jing Yang Zhong

Dr. Jing Yang Zhong is a Senior Lecturer in Marketing at Birmingham City Business School. She joined Birmingham City University in 2016 following her earlier appointment as a lecturer at the University of Surrey.

Jing completed her PhD in Marketing at Cass Business School in 2009. Jing’s research focuses on consumer’s subjective well-being, their consumption behaviour and quality of life. She has published papers in leading journals such as Journal of Consumer Psychology, Psychology & Marketing and European Journal of Marketing.