Social enterprise idea gets the green light


If you are an entrepreneur, then age is no barrier, and if you’ve got a great idea you never know what might happen. This is the case for Sukaina Al Husseiny, one of our current BA (Hons) Business and Economics students, who has just been awarded some money to get her idea off the ground.

Along with fellow Birmingham City Business School students, Sukaina recently took part in the National Apprentice Challenge, in which our two teams reached the finals in London.  Following the final, she was contacted by the founder of the event, offering her a once in a life time opportunity – to pitch a social media enterprise idea to a panel of representatives from the newspaper company Trinity Mirror.

Although Sukaina did not have long to prepare, and had to juggle preparing for her end of year examinations and assignments with the new competition, she used all her recent experiences and knowledge from her degree and co-curicular activities, to her advantage.  With the support of the faculty, she pitched her business idea to the panel. ‘EduLinks’ is a social enterprise to improve parent and school engagement, through a new piece of software. 

Sukaina said: “The Apprenticeship Challenge was beyond what I had expected. The experience taught me how to think on my feet to make decisions that can reward you or cost you a win. I managed to turn knowledge into reality, and capture knowledge that cannot be 'written' but learnt through experience. It was a fantastic experience and has driven me into the path of starting this venture.”

The panel were so impressed with her idea and delivery that she was awarded a grant of £1,000 and six months of business mentoring to make her business dream a reality.

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