After just weeks of selling food to family and friends, Kyhee started an Instagram account, enabling him to branch out to a much wider audience. He then started to sell food every Friday and Saturday, and decided to branch out into drinks offerings too.
He said: “Before graduating, I wrote a three year business plan and decided that in addition to the food menu, I would also offer a mixed fruit punch drink to sell alongside my meals called Genna Juice – Sky Juice. I first began just using water bottles to produce and sell the original flavour. But since then, I have developed the range to include Grape, Exotic, Pineapple, and more flavours coming soon.
“As demand kept increasing, I was unable to mix and bottle enough Sky Juice per week to keep up with the demand, so I approached a bottling company to find out the procedures for me to bottle and factorise the product. I then trailed and tested my product for 12 months before I had my first production line batch of drinks.
“I then started to approach local shops in my area to see if they would stock the Genna Juice. I produced my first batch of drinks in April 2020, and within 3 months I had more than 70 shops across the UK selling my products.”
Since then, Kyhee has stopped using the family kitchen as the company base, and now has his own unit for all preparation and selling of both his food and drink options.
He said: “Having my own unit has enabled me to expand my business from only serving Friday and Saturday to Wednesday to Saturday, with intention to open 7 days week soon. I’ve also been able to expand my menu and be able to serve more food at a quicker pace with a much higher quality.
“We officially launched at our new location in July 2021, and I can happily say that I have succeeded in my 3 year business plan. It’s now time to plan the next 3-5 years.”
Rochelle Orr, General Manager of BaxterStorey at BCU Millennium Point and Parkside, said: “The catering team is delighted to be collaborating with BCU Alumni Kyhee to sell Genna's Kitchen drinks alongside our food pop-ups for Black History Month this October.
“We can't wait to showcase a fantastic local and black owned business product across the BCU campuses and promote his story throughout the month of October."
Miah Bailey, ADM Employability Administrator (Careers+), said: “I AM BCU shows pride for the stories and success of BCU talent, perfectly coinciding with the theme this year for Black History Month being 'Proud To Be'. With that said, its super exciting to have worked with the Catering team to coordinate this collaboration with Genna's Kitchen.
"Having followed Kyhee on his journey from the beginning, it’s great to see the growth and success of his business and I hope that our staff and students at BCU enjoy a taste of the culture this Black History Month in celebration of our diverse community.”
Genna Juice will be featured at BCU catering outlets during October as part of a collaboration for Black History Month. They will be available at the campus where the Black History Month roadshow is on that day throughout the month.