Dr Jingshan Yang
Dr. Jingshan Yang is an academic researcher and lecturer with expertise in digital marketing, international marketing, social media, and AI-driven marketing strategies. She completed her PhD at the University of Sheffield, where she investigated how older adults engage with digital platforms in the sharing economy.
Before joining Birmingham City University, she worked as a Graduate Teaching Associate at Sheffield University Management School and has industry experience in social media marketing, consultancy, and branding.
Her research interests include international marketing, digital transformation, fintech, and AI applications in marketing. She has presented at international conferences and published research in journals such as the Journal of Business Research.
At BCU, Jingshan teaches a range of marketing modules including Visual Communication for Marketers, Marketing Principles and Practice, and Consumer Behaviour. Her teaching focuses on connecting marketing theory with real-world practice.