Dr Nauman Wajid
Dr. Nauman Wajid is a Lecturer in Marketing at Birmingham City University, where he teaches across undergraduate and postgraduate programmes. He holds a PhD in Relationship Marketing from Manchester Metropolitan University and has extensive experience in higher education, both in the UK and internationally. His teaching is informed by current industry trends and a commitment to developing students’ employability and analytical skills through practice-based learning and real-world projects.
Dr. Wajid’s research interests span digital branding, consumer behaviour, sustainability marketing, and cross-cultural studies. He has published in leading journals such as the Journal of Consumer Behaviour, International Journal of Retail & Distribution Management, and Frontiers in Psychology. He is actively involved in funded research projects and knowledge exchange initiatives aimed at advancing understanding of digital brand strategies and sustainable consumer engagement.