Just a short walk from the Bullring lies the Custard Factory. Originally the home of Bird’s instant custard, these Victorian factories have been beautifully restored, covered in artwork and fairy lights, and become the heart of the city’s creative quarter.
Home to many independent shops, restaurants and cafes, here are just a few of the delights in store when you visit the Custard factory.
Play
Formerly known as Ghetto Golf, it underwent a huge refurbishment in Summer 2022 and rebranded as Golf Fang. Boasting 18 holes inspired by pop culture in a ‘cathedral of graffiti’, this attraction is not to be missed.
Ever heard of table golf? The Floodgate boasts the UK’s only UV PitPat table golf, as well as curling and baseball, all inside a cocktail bar!
Cinema
We couldn’t talk about the Custard factory without mentioning the legendary Mockingbird Cinema. It offers a unique cinematic experience with all-nighter movie marathons, bottomless brunches and a great selection of cult films.
Gaming
Board game lovers can while away an afternoon working through a collection of over 500 games accompanied by great food and drink at Chance and Counters.
If video games are more your style, look no further than NQ64. Described as “neon splattered drinking dens full of retro arcade games” and including a range of classic consoles to play on, there are both token based and free-to-play games on offer.
For a unique gaming experience, Matrix Virtual Reality lets you try out top-of-the-range computers and VR headsets, either for a fun night out or a trial run before investing in your own kit.
Shopping
With its iconic graffiti-clad entrance, Red Brick Market is not to be missed if you’re coming to the Custard Factory. With over 50 independents under one roof, you'll be supporting local businesses in this treasure trove of unique shops.
Food & drink
This one’s not strictly in the Custard Factory, but it’s so close it may aswell be! Built in 1368, The Old Crown is Birmingham’s oldest inn. Having won the award for Best Traditional Pub at the 2019 Midland Food and Drink awards, the pub likes to call itself “your community pub.”
Passing Fancies keeps customers on their toes with its constantly evolving themes and menus, reflecting the ever-changing nature of Digbeth’s creative quarter. Serving cocktails, wines and small plates, soak up the casual, relaxed vibe.
Whether you fancy a cupcake or want to brush up your baking skills, Chitty’s cakes is the place for you! Baking cakes from the heart for any occasion, they also make cookies and unique cupcake bouquets.
Serving cocktails, beers and street food, Birdies Bar has fun, instagrammable walls and the best part – it's dog friendly!