This broad area of research focuses on a range of factors associated with health and wellbeing, with the aim of translating our findings into practical, real-world impact that benefits individuals and society.
Areas of activity
- Health messages and cognition
- Gamification and motivation
- Dr-patient communication in primary care settings
- Adherence to medical advice
- Shared decision making in breast cancer screening
- Women’s health
- Health inequalities and group identities
- Long-term health conditions
- Health psychology
- Risky health behaviours in cystic fibrosis
- Health behaviours and behaviour changes
- Health in cancer care
