Lecturer in Fashion Business and Promotion
Dr. Nazlı Alimen works as a researcher and post-graduate supervisor in the School of Fashion and Textiles and lectures on BA (Hons) Fashion Business and Promotion course. She is also a member of the Dress in Context Research Centre and vice-chair of the BAME Steering Committee. Prior to joining BCU in April 2019, Nazlı taught at London College of Fashion (University of the Arts London), and Helsinki and Aalto universities (Finland).
Nazlı pursued her Ph.D. studies under the supervision of Prof. Reina Lewis, Prof. Agnès Rocamora, Dr. Anthony Sullivan and Prof. Özlem Sandıkçı at London College of Fashion. Her PhD research was an interdisciplinary project: focusing on three faith-inspired communities and their male and female members in Turkey, Nazlı examined everyday Islam as it is experienced and expressed through the body and embodied practices in private and public spaces. The thesis studied the fashion, clothing and consumption practices of observant Muslim men and women and investigated the Islamic fashion market in Turkey. In this way, it contributed to knowledge in a variety of different disciplines, such as fashion and clothing, subcultures, and marketing and consumer culture. The thesis is published as Faith and Fashion in Turkey: Consumption, Politics and Islamic Identities (I.B.Tauris, 2018).
Nazlı holds a BA degree in Fashion Design and Business from Gazi University (Ankara, Turkey) and MBA degree from Izmir University of Economics (Izmir, Turkey). Nazlı also obtained an MA degree in Brand Management from Istituto Marangoni (Milan, Italy). She completed a short programme on ‘Fashion in the Twentieth Century’ at Parsons School of Design in New York in addition to attending various academic seminars and workshops on Research Methods, Consumer Culture, and Media and Popular Culture.
Nazlı’s research interests extend to a wide range of areas and topics, including fashion and dress, material and visual cultures, and marketing and management, such as social media and online shopping. She has undertaken several marketing and consumption research projects and delivered them at numerous scientific conferences. Nazlı also published articles in peer-reviewed journals and contributed to an edited book with a chapter on Islamic masculinities in Turkey.