University News Last updated 04 May 2012
Birmingham leader Sir Albert Bore is personally backing a promotional campaign run by IDEA Birmingham – the business think-tank led by Birmingham City University – which will celebrate and showcase the region’s design excellence.
The ‘Birmingham Made Me’ initiative was unveiled with an eye-catching, city-wide poster campaign promoting products made in Birmingham and the region. Almost 200 sites have been earmarked to promote the Design EXPO and Awards due to be held 15 to 22 June at The Mailbox, Birmingham.
Pictured here at Paradise Circus (left to right) is Sir Albert Bore, leader of Birmingham City Council, with fellow IDEA Birmingham champions: Professor Chris O’Neil, Executive Dean of Birmingham Institute of Art and Design (part of Birmingham City University), Jerry Blackett, Chief Executive of Birmingham Chamber of Commerce, and Beverley Nielsen, Director Employer Engagement, Birmingham City University
Further information on the ‘Birmingham Made Me’ campaign.