University News Last updated 28 March 2011
Birmingham City University welcomes Professor John Heskett, from the Hong Kong Polytechnic University, to give a lecture on ‘Using Design to Create Markets’ later this week.
The lecture is the third in the 2011 Design Built-In lecture series, held in conjunction with Aston University, School of Engineering and Applied Science, with the support of the Birmingham Post.
John Heskett took up a post as Chair Professor in the School of Design, Hong Kong Polytechnic University in 2004 after 15 years in the USA as Professor at the Institute of Design, Illinois Institute of Technology in Chicago.
Professor Heskett is known as the author of Industrial Design, (1980), used as a basic textbook on design courses in many countries; German Design 1870-1918, (1987); and Philips: A Study in Corporate Design (1989). Toothpicks and Logos: Design in Everyday Life, was published by Oxford University Press in 2002 and reissued in 2005 as A Very Short Introduction to Design. It has been translated into Swedish, Spanish, Portuguese (Brazil), Korean, Chinese, Japanese, Greek and Turkish.
He contributes articles, essays and reviews to numerous magazines, anthologies and catalogues. His consultant experience includes work for governments, universities and design companies around the world.
His current research is focussed on the theme of how design creates economic value and the role of this in Design Policy in governments and corporations. Other areas of teaching and consultancy include the relationship between design and innovation, the problems of successfully changing the nature of markets, and the problems of design in global markets.
The lecture is free to attend, and will take place at 3pm on Wednesday 30 March 2011, in Room 201, Visual Communications Building, Gosta Green Campus, BIAD, Birmingham Institute of Art & Design (BIAD).
To book a place contact Beverley Nielsen on beverley.nielsen@bcu.ac.uk.