University News Last updated 14 October
Three years ago, Charlotte Wood (pictured, left) had never touched a sewing machine.
Now, she’s celebrating the fact she has just presented a full fashion collection at London Fashion Week (LFW) - one of the most prestigious platforms in global fashion.
A recent graduate of Birmingham City University’s (BCU) BA (Hons) Fashion Design course, Charlotte was one of ten BCU students and graduates who showcased their work at LFW as part of The Waiting Room - a unique presentation led by Course Leader and designer Joe Turvey.
Held at ST.ART Gallery in central London, the event attracted influencers and editors from Vogue, Elle, and Marie Claire, shining a spotlight on Birmingham’s growing influence in the fashion world.
How BCU helped bring a vision to life
Charlotte’s journey began with what she calls “pure curiosity” - and plenty of mistakes.
“I went from not knowing how to thread a machine to spending countless hours learning construction, pattern cutting, and grading - often through late nights and way too much coffee,” she said.
With access to professional sewing facilities and one-on-one support from expert technicians and tutors, Charlotte was able to refine her technical skills and realise her creative vision.
“As my ideas got more ambitious, I was lucky to have incredible technicians who helped me turn rough concepts into garments that could stand up on a professional runway,” she said.
“It was a true collaboration. Thanks to their guidance - and a lot of persistence - I brought a full collection to life for LFW.”
A focus on size-inclusive fashion
Central to Charlotte’s work is her passion for inclusive fashion - a subject rooted in her own experiences and championed throughout her studies at BCU.
“I really wanted to do size inclusivity because it’s something I have struggled with, and there’s a lack of representation in the industry,” she explained.
“The course gave me the freedom to explore inclusive design not just creatively, but technically too. I learned how to grade patterns and design garments that look good on everybody.
“BCU helped me understand how to design with intention and make fashion accessible without compromising creativity.”
LFW opens new doors
Charlotte recently connected with a well-known influencer behind a new size-inclusive brand, and industry professionals have reached out to discuss her work and brand direction.
“I’m hopeful that LFW will help grow my presence, develop industry partnerships, and allow me to continue showcasing inclusive collections on a larger scale,” she said.
And her ambitions don’t stop at design.
“I’m also really inspired by the energy behind the scenes at LFW,” she said.
“I’ve developed a strong interest in fashion marketing and want to help brands tell authentic, inclusive stories that resonate with a broad audience.”
Preparing students for real industry impact
BCU was the only university to host an official presentation on the LFW 2025 schedule, highlighting its commitment to creating real-world opportunities for students.
“Being at London Fashion Week can change your life… it did for me,” said Joe Turvey, BCU Fashion Design Course Leader and the visionary behind The Waiting Room.
“It’s an incredible platform - not just for launching a brand, but for meeting future collaborators in areas like styling, events, and communications.”
Lee Lapthorne, Interim Head of Fashion and Jewellery, emphasised how events like LFW build confidence and networks: “These events allow the designers’ talent to shine but also give them the opportunity to improve networking skills and prepare for the next steps in their careers.”
BCU’s involvement aligns with its Strategy 2030, which focuses on hands-on, collaborative learning that prepares students for dynamic, creative careers.
Looking ahead
Charlotte is now focused on building her own fashion brand - one rooted in diversity, empowerment and accessible luxury - while continuing to explore opportunities in marketing and events.
“Fashion should be empowering and inclusive,” she said.
“I want to create pieces that reflect that - and I’m excited to keep learning, pushing boundaries and telling meaningful stories through fashion.”
Explore how Birmingham City University is supporting the next generation of fashion innovators.