3D in the spotlight

University News Last updated 28 September 2011

Experts from the BBC will be visiting Birmingham to discuss the future of 3D technology.

Birmingham City University will be hosting 3D - The Challenge and the Opportunity insights from the BBC a talk by Kevin Doig, who is a lecturer at the BBC Academy and director/producer, Mark Jacobs on Thursday 29 September. They were invited to talk by ‘Creative Networks’ which is run by the School of Digital Media Technology part of the University’s Faculty of Technology, Engineering and the Environment, and meets on a regular basis to discuss issues affecting the screen and sound based creative industries.

The presentation will cover a range of issues including the technical aspects of 3D, as well as some of the cutting edge prospects for programme content in the future. The talk comes in the same month that Broadcast magazine announced that
James Cameron, the pioneering film director behind CGI blockbuster Avatar, will introduce 3D to the BBC’s big screen version of Walking with Dinosaurs.

Creative Networks organiser, Dave Taylor, said: “There are some exciting developments happening in 3D – for instance this year Wimbledon was broadcast for the first time in 3D. Film and TV companies are now using the highest technical and creative standards in 3D photography to immerse audiences so they feel they are (immersed) in the broadcast. This talk will provide a fascinating insight to 3D technologies and will hopefully inspire members of the West Midlands’ creative industries.”

In July this year Birmingham City University was visited by 3D specialists from the BBC who were producing a pilot to showcase their technology. It comes after the University’s School of Jewellery was filmed in July by 3D specialists from the BBC, who were producing a film of the Cheapside Hoard, a collection of renaissance jewellery unearthed in London, which is being reconstructed and analysed by experts in the University’s School of Jewellery.

The talk will be taking place at the University’s Faculty of Technology, Engineering and the Environment at Millennium Point, Curzon Street. The Faculty’s School of Digital Media Technology has a reputation as a centre of excellence in film, visual effects, television and interactive media, as part of the University’s Skillset Media Academy, the only one in the West Midlands. Lecturers include highly experienced practitioners across the disciplines of digital media technology and the School benefits from a close partnership with industry which led to the launch of Creative Networks in 2004, now the leading monthly networking forum for screen and sound based creative companies in the West Midlands. Recent graduates have gained employment with companies such as Universal Music, EMI, Dolby, Blitz Games, Talkback Thames and the BBC Big Screen Project.

The event starts at 6pm for networking, followed by the talk at 7pm. 

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