University News Last updated 01 February 2011
Birmingham City University welcomes Professor Michael Beverland, from the University of Bath, to give a lecture on ‘Strategic Design Orientation and Authentic Brands later this week.
The lecture is the first in the 2011 Design Built-In lecture series, held in conjunction with Aston University, School of Engineering and Applied Science, with the support of The Birmingham Post.
Michael Beverland is a Professor of Marketing at the School of Management, University of Bath. His research over the past decade has focussed on developing design-led businesses and the management of brands, including his well known book, ‘Brand Authenticity: The Seven Habits of Iconic Brands’.
He has also focussed on how customers find meaning through design and consumption activities, co-authoring two notable books, ‘Memorable Customer Experiences’ and ‘Why Women Shop – Secrets Revealed’ and has a strong focus on developing practical models for managers to build brand value and excite customers using qualitative research methods.
The lecture is free to attend, and will take place at 3pm on Thursday 3rd February 2011, at Room 138 Visual Communications, Birmingham Institute of Art & Design (BIAD).
To book a place contact Beverley Nielsen on beverley.nielsen@bcu.ac.uk
Further lectures in the ‘Design Built-In’ series include:
1) Professor John Heskett, immediate past Chair Professor Design, Hong Kong Polytechnic University, speaking on
'Creating Markets using Design'
Date: 16th February 2011, 3pm, venue to be confirmed
2) Dr James Moultrie, Institute for Manufacturing, Cambridge University
Date: 23rd February, 2011, 3pm, venue to be confirmed.
3) Ruth Reed, President, RIBA and Course Director of the Postgraduate Diploma in Architectural Practice, Birmingham School of Architecture, speaking on "Competing to Innovate" - a talk on the use of competition to stimulate innovation in architecture
Date: 1st March 2011, 3pm, venue to be confirmed.