Value Propositions

Overview

Learn how to identify what makes your product or service valuable to your customers, how to build on your business strengths and how to use these together to wow your customers. At the end of the course you should have a clear action plan to increase customer loyalty and take your business to the next level.

Learning Outcomes

Understand the Value Propositions you offer in your business
Create a Value Map for your customers
Understand how to optimise your offer and improve your products or services.
Create the ‘wow’ factor for your business.
Create an action plan to develop your product or service offering.

Who would benefit?

This course is for business owners, current or aspiring as well as those working in marketing and service delivery.

Course in Depth

How can you add value for your customer?

Exploring what it is that your customer is really building – how do you add value for them? This is linked to your business model and strengths to let you identify opportunities for growth.
Create a Value Proposition Canvas

Next by identifying who your customers are and what tasks they are trying to achieve or pain points they are trying to avoid, you can create a ‘Value Proposition Canvas’. Tell your customers exactly how you will make their pain go away and make their tasks simple.
Find your customers unknown needs

Once you understand the needs your customers know they have, start finding the unknown needs, where your business strengths will let you surprise and delight your customers. Exploring the ‘wow’ factor to help you stand out from competitors.
Build a value discipline plan for your business

Finally, you will have the opportunity to learn how to put it all together to build a value discipline plan for your own business. You will finish the unit with a plan for the 3 to 6 months to make your business shine.

Schedule

To be confirmed. Register an interest below and watch this space!

Fees and enrolment

Level: Short Course

Cost: £99 (inc VAT)

If you're interested in finding out more about this course or would like more information before you enrol, please register your interest and we'll be in touch with more information.

Register interest

Customer testimonials

Richard Hollands, Director, Imergo Ltd

All five sessions were valuable and thought-provoking, about the importance of stopping and reflecting on what we do in business to deliver goods and services that make a difference to our customers. It was great to be part of such a diverse and talented cohort of attendees and we were expertly led by Ann and Colin. I'd strongly recommend this short course.
Matthew Moore, Director, MJM Bespoke

The course was structured really well and it was great to have two different practitioners offering their knowledge and expertise, I felt like I was in experienced and learned company. Things were explained clearly, and I liked the general breakdown, flow, back-references and examples. The price of the course is such fantastic value and it was generally a super warm and inviting atmosphere
Jay Stephenson, Director, MJBS Communications

The group discussions with my fellow entrepreneurs were really thought-provoking and always lively. It was good to get different perspectives on an issue and hear how different businesses operate.
Ash Wilson, Director, Sculpt Design

I find examples and demonstrations really helpful in my learning, so I really enjoyed when participants shared their own thoughts for their own businesses, as this helped me to develop ideas of my own or better understand the points in the course. Ann was a really great lecturer and was very helpful throughout.
Lalita Ajit, Media Producer, Clarkeprint Ltd

The delivery of the course was fantastic, Ann did an amazing job, going above and beyond to provide information and materials that would benefit each attendee long after the course had concluded, tailored to their specific industry/area too. The facilities were great, and location is easily accessible. I thoroughly enjoyed the programme and would highly recommend to others.