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How to research trends (short course)

Change is happening in every industry and in every corner of the world....

Studying with us in 2021/22

It is possible that the 2021/22 academic year may be affected by the ongoing disruption caused by the Covid-19 pandemic.  Information about the arrangements the University has put in place for the 2021/22 academic year in response to Covid-19 and the emerging variants can be found here.

Should the impact of Covid-19 continue in subsequent years of your course, any additional and/or alternative arrangements put in place by the University in response will be in accordance with the latest government public health advice, pandemic-related/health and safety legislation, and the terms and conditions of the student contract.

  • Award N/A
  • Start date September 2021
  • School School of Fashion and Textiles
  • Faculty Faculty of Arts, Design and Media


Change is happening in every industry and in every corner of the world. How can you not only stay on top of trends, but also use your trend insights to generate innovative ideas?

During this course you will wake up your inner trend watcher!

After this course you will be able to look at the world as a forecaster, spot interesting signs of change in various industries and create ‘trendslations’ for a specific brand or organisation.

Duration: 4 days
Dates: 27th, 28th, 30th September and 1st October 2021
Price: £400

This course is open to International students.

What's covered in this course?

In this live interactive online course you are introduced to the basics of trend forecasting and the 3-phased trend research cycle: scan, analyse, apply.

You will create a trend scan plan and learn-by-doing by going outside for trend spotting. On return, you will create a trend wall as a group using mural, a shared interactive online tool.

The next step is to analyse your findings from your trend wall and define various trend directions.

Last but not least, you will use your trend insights to kickstart your trend ideation.

As a group you will brainstorm about applying trends to specific organizations or brands.

The course ends by pitching a trend based innovative idea to your peers.


"Els Dragt was a superb lecturer, her course was so engaging and included a great variety of Field and Desk Research as well as working in groups and individual research. Each day I felt I had accomplished something new and so looked forward to the next. By the end of the week I felt extremely fulfilled and proud of what I had achieved and excited to implement these learnings into my place of business."

"From a design practitioner’s perspective, the course achieved a perfect balance between practice based research and critical collaboration. I found that working beyond my comfort zone resulted in an ‘re-energised me’… that was more pro-active, braver and certainly more inspired than normal."

"Els was a consummate presenter and coach. The digital resources that she had created were exceptional and together with her perfect pitch and pace made the learning in action crystal clear."

"The How to Research Trends Summer School appealed to my curious, creative and critical nature and was the best CPD course that I have ever attended."

Why Choose Us?

  • Combination of practical & theoretical activities
  • Learning-by-doing approach
  • Outside activities
  • Teacher works in the industry

Fees & How to Apply

  • International students


Starting: Sep 2021

  • Mode
  • Duration
  • Fees
  • Short Course
  • 4 days
  • TBC


Starting: Sep 2021

  • Mode
  • Duration
  • Fees
  • Short Course
  • 4 days
  • TBC

The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.

This course is for students and processionals from any type of studies or industry who are curios and interested in change. 

Dates: 27th, 28th, 30th September and 1st October 2021
Regular price:

Book your place

For any enquiries, please contact Beth White.

Facilities and Staff

This course will be delivered online. It is a live interactive online course where you are introduced to the basics of trend forecasting.

You will create a trend wall as a group using mural, a shared interactive online tool.



Please send all enquiries to Beth White
0121 241 5884