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Trend Forecasting

  • Level: Short Course
  • Starting: TBC
  • Study mode: Short Course (5 days)
  • Location: City Centre

Change is happening in every industry and in every corner of the world. Trend Forecasting is the skill to spot change at an early stage and use your trend insights to create innovations.

Course Description 

During this course you will dive into the world of trend watching. You will explore and analyse trends in various industries and will use your trend insights to generate innovative ideas, in general, and for your business.

What will you study?

On the first day you will get introduced to the basics of trend forecasting and the 3-phased trend research cycle: scan, analyse, apply.

On the second day you will learn-by-doing and go outside for trend spotting.

The following day you will analyse your findings and choose a specific trend to deep dive into. You will learn the basics of communicating trends and applying trend insights to business challenges.

On the last day you will present your trend analysis in an inspiring, visual and engaging way. By following this course you will be able to apply trend forecasting by yourself in your own daily work.

Duration: 5 days
Dates: New dates for this course are to be confirmed
Times: 10.00am - 4.00pm daily
Price: Early Bird price £340 until February 2020 (£400 thereafter)
Venue: City Centre (The Parkside Building)

Tutor Description

Els Dragt is an independent trend researcher and trend trainer with over 15 years of experience. She has worked at several research agencies and presented trends for a multitude of clients. From non-profit to commercial ones, such as Viacom, NIKE, ABN AMRO, City Football Group and the Dutch Ministry of General Affairs. Els published several trend related books, such as ‘How to Research Trends (BIS Publishers, 2017).

This course is open to International students

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  • UK students
  • International students




  • Mode
  • Duration
  • Fees
  • Short Course
  • 5 days
  • TBC




  • Mode
  • Duration
  • Fees
  • Short Course
  • 5 days
  • TBC

The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.

Early bird price: £340 (available until February 2020)
Regular price: £400

New dates for this course are to be confirmed.

For any enquiries, please contact Beth White using the button below.

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Parkside and Curzon Buildings

Our Facilities

You’ll be based in our School of Fashion and Textiles, within The Parkside Building. The Parkside Building is part of our new multi-million pound City Centre Campus development in the heart of Birmingham's Eastside development.