course page main image

Fashion Promotion - MA

Currently viewing course to start in 2024/25 Entry.

Our postgraduate Fashion Promotion course is highly vocational and an ideal choice if you want to work in fashion communication and the promotion of fashion companies, goods, events and brands....

  • Level Postgraduate Taught
  • Study mode Full Time
  • Location City Centre
  • School School of Fashion and Textiles
  • Faculty Faculty of Arts, Design and Media

This course is:

Open to International Students

Overview

Our postgraduate Fashion Promotion course is highly vocational and an ideal choice if you want to work in fashion communication and the promotion of fashion companies, goods, events and brands.

The course attracts students from all disciplines from around the world, and we urge you to enrich your perspective as a global citizen, through expanding your cultural horizons in a stimulating multi-cultural environment and helping you to become a global graduate equipped to meet the needs of employers across the world.

Your learning environment will encourage you to become an adaptable, flexible and knowledgeable graduate, equipped to pursue a career in the fashion industry. Many of our graduates go on to start up their own, or even develop existing family businesses.

This course is open to International students.

What's covered in this course?

You’ll be actively encouraged to take part in debates about the professional, educational, political and cultural implications of fashion promotion in modern societies around the world.

You will also explore and use different research methods to investigate the branding and promotion of fashion through marketing, advertising, events management, publicity or public relations.

Based at our city centre Parkside campus, you will have access to relevant software and computer equipment, and have the opportunity to collaborate with a faculty full of creative students.

Why Choose Us?

  • We are a significant provider of fashion and textile education and have an extensive portfolio of programmes and specialisations.
  • You’ll be given the opportunity to network and collaborate with other fashion students, our wider postgraduate community and beyond
  • We can help you develop your career goals in fashion, branding and promotion with opportunities for internships
  • Ideas and projects can be developed relating to your home town or country, comparing the European fashion sector with the rest of the world
  • From the start you’ll be able to work on live projects with business and industry

OPEN DAY

Join us for an on-campus Open Day where you'll be able to learn about this course in detail, chat to students and explore our campus.

Next Event: 29 June 2024

Book Now

Entry Requirements

Essential requirements

Essential Requirements
Essential

Either a good Honours Degree in a relevant subject or equivalent qualifications and experience.

International Students

Entry requirements here

If you have a qualification that is not listed, please contact us.

Fees & How to Apply

Please select your student status to view fees and apply
  • UK Student
  • International Student

UK students

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

Award: MA

Starting: Sep 2024

  • Mode
  • Duration
  • Fees
  • Full Time
  • 1 year
  • £9,710 in 2024/25
  • Full Time
  • 18 months (including Professional Placement - see below*)
  • £10,685 in 2024/25

International students

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

Award: MA

Starting: Sep 2024

  • Mode
  • Duration
  • Fees
  • Full Time
  • 1 year
  • £17,710 in 2024/25
  • Full Time
  • 18 months (including Professional Placement - see below*)
  • £19,485 in 2024/25

Access to computer equipment

You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.

Printing

You will receive £5 print credit in each year of your course, available after enrolment.

Field trips

All essential field trips and associated travel costs will be included in your course fees.

Access to Microsoft Office 365

Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.

Key software

You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.

Key subscriptions

Subscriptions to key journals and websites are available through our library.

Project materials (mandatory)

This course includes project work that requires you to develop and produce a portfolio or collection. You'll be expected to provide the materials for use in your individual major projects; costs will vary depending on the materials selected, but are likely to be in the region of £50 - £100 if you choose to print your work.

Specialist equipment (mandatory)

This course requires the purchase of specialist equipment, including a laptop (variable cost).

Excess printing (optional)

Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.

Placement expenses (optional)

If you choose to undertake a placement, you'll need to budget for accommodation and any travel costs you may incur whilst living or working away from home.

Field trips (optional)

This course includes the option of additional trips that may enhance your experience, at extra cost.

Accommodation and living costs

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

*Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit bearing, 20 week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

You will be responsible for finding and securing your own placement. The University, however, will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. You will also benefit from support sessions delivered by Careers+ as well as advice and guidance from your School.

Placements will only be confirmed following a competitive, employer-led selection process, therefore the University will not be able to guarantee placements for students who have registered for the ‘with Professional Placement’ course. All students who do not find a suitable placement or do not pass the competitive selection process will be automatically transferred back to the standard, non-placement version of the course.

Personal statement

You’ll need to submit a personal statement as part of your application for this course. This will need to highlight your passion for postgraduate study – and your chosen course – as well as your personal skills and experience, academic success, and any other factors that will support your application for further study.

Not sure what to include? We’re here to help – take a look at our top tips for writing personal statements and download our free postgraduate personal statement guide for further advice and examples from real students.

Course in Depth

Modules

In order to complete this course you must successfully complete all the following CORE modules (totalling 140 credits):

In order to complete this course you must successfully complete at least 40 credits from the following indicative list of OPTIONAL modules.

Download course specification

Download now

Our postgraduate Fashion Promotion course will equip you with the latest knowledge, skills and resources to help you investigate areas of personal and work-based interest.

You’ll develop your studies around your personal career ambitions and enjoy visits to leading fashion events. You can additionally arrange interviews with industry professionals working in fashion promotion in the UK or globally.

As a graduate you’ll be able to apply your knowledge and practical skills to fashion promotion, as well as sophisticated marketing and advertising concepts. 

The course focuses on your ability to develop and manage project proposals and studies related to commercial fashion, fashion communication and fashion promotion. You can adopt either an entrepreneurial, academic or creative approach to your studies.

Example projects include fashion magazines or blogs, plans for fashion businesses, marketing strategies. Throughout the course you are encouraged to undertake relevant career planning and research. A series of topical lectures are provided exploring major theories and debates related to the world of fashion and textiles. These are followed by talks from industry practitioners.

Assessment methods

You will be assessed through a mixture of practical projects and written work i.e. tutorial reviews, project work submissions and oral exams.

You will develop a portfolio of work that showcases your abilities and ideas and is executed and managed in a professional manner. At each stage you will also write reports that encourage you to develop a critical and contextual framework within which to understand your practice and future career choices. 

Classroom Projects

You will be given opportunities to work alongside your peers in the wider Postgraduate Fashion and Textile community in order to create a fashion show. This annual ‘Vision for the Future’ fashion show is used as a fundraiser for charity. It is a collaborative project that relies entirely on student initiative within the course and beyond, and promotes peer tutoring and mentoring.

In addition to our focus upon you as fashion communicator, there are also opportunities for you to network with the professional world, and engage in external activities such as collaborating on projects  that enhance the student experience and provide ‘real life’ experience.


Postgraduate Fashion Finale Raises Money for Charity

Students from MA Fashion Design, MA Fashion Management, MA Fashion Promotion and MA Fashion Styling collaborated to organise an end of year MA Fashion Show for charity.

21 MA Fashion Design students showcased their collections, while MA Fashion Management, MA Fashion Promotion and MA Fashion Styling students took key roles in organising the spectacular event, fuelled by student man power and talent, against the challenge of no event budget.

The fashion show is key in giving students an experience of creative production on a live project which they can take away as a show reel as part of their portfolio. Supporting Cancer Research UK, the show raised £430 for charity.

Employability

Enhancing employability skills

You’ll experience excellent opportunities for work experience and live industry briefs, giving you practical, professional exposure and an awareness of the challenges and opportunities in the sector.

The course regularly invites alumni back to share their experiences since graduating. This will help you to clarify and deepen your understanding of the professional context of your visual or textual work and your own professional ambitions.

Our programme is designed to ensure that upon graduating, you are:

  • A better and more confident fashion communicator
  • A reflective individual who has learnt how to keep developing as a fashion media professional
  • An independent thinker and researcher able to initiate your own creative projects individually and/or collaboratively
  • Able to conceptualise and discuss the nature of your work both orally and in writing
  • Critically aware of the context of your professional practice relative to the marketplace and the wider culture

Placements

You are encouraged, particularly during the PgDip and MA stages of the course, to seek external experiences and feedback from professionals and companies active in fashion promotion. 

The outcomes of such work, if it fits your programme aims, may also be deemed to contribute to your course work.

Often students can arrange placements to begin immediately after they have finished the course.  You are able to identify companies or places for work experience through the Research Skills module. The course team will also help you apply for, or prepare for, placements and work experiences.

International

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Our international students

Our course welcomes students from across the world. We have an excellent reputation globally, as well as over 20 years’ experience teaching international students.

Many of our fashion promotion students choose to develop projects directly linked to their home countries and conduct field research around the world.

We are proud of our extensive international graduate community, which has a particular focus in Asia.

Facilities & Staff

Parkside article photo

Our Facilities

You'll be based in our School of Fashion and Textiles, within The Parkside Building. The Parkside Building is part of our new multi-million pound City Centre Campus development in the heart of Birmingham's Eastside development.

Our staff

Jasmin Loyal

Lecturer in MA Fashion Media

Jasmin has over 15 years experience as a creative working in the menswear sector. Her experience ranges from fashion buying to product and brand development/innovation, and working for international retail brands such as the UK's largest retailer, Next.

More about Jasmin