Fashion Promotion - MA
- Level: Postgraduate Taught
- Starting: September 2021
- Study mode: Full Time
- Location: City Centre
Studying with us in 2021/22
It is possible that the 2021/22 academic year may be affected by the ongoing disruption caused by the COVID-19 pandemic. Any arrangements put in place by the University for the 2021/22 academic year will be in accordance with the latest government public health advice, pandemic-related/health and safety legislation, and the terms and conditions of the student contract.
Our postgraduate Fashion Promotion course is highly vocational and an ideal choice if you want to work in fashion communication and the promotion of fashion companies, goods, events and brands.
The course attracts students from all disciplines from around the world, and we urge you to enrich your perspective as a global citizen, through expanding your cultural horizons in a stimulating multi-cultural environment and helping you to become a global graduate equipped to meet the needs of employers across the world.
Your learning environment will encourage you to become an adaptable, flexible and knowledgeable graduate, equipped to pursue a career in the fashion industry. Many of our graduates go on to start up their own, or even develop existing family businesses.
What's covered in the course?
You’ll be actively encouraged to take part in debates about the professional, educational, political and cultural implications of fashion promotion in modern societies around the world.
You will also explore and use different research methods to investigate the branding and promotion of fashion through marketing, advertising, events management, publicity or public relations.
Based at our city centre Parkside campus, you will have access to relevant software and computer equipment, and have the opportunity to collaborate with a faculty full of creative students.
Why Choose Us?
- We are a significant provider of fashion and textile education and have an extensive portfolio of programmes and specialisations.
- You’ll be given the opportunity to network and collaborate with other fashion students, our wider postgraduate community and beyond
- We can help you develop your career goals in fashion, branding and promotion with opportunities for internships
- Ideas and projects can be developed relating to your home town or country, comparing the European fashion sector with the rest of the world
- From the start you’ll be able to work on live projects with business and industry
Attending one of our Virtual Open Days is a great way to find out more about the courses we offer and get answers to any questions you might have. Our next postgraduate Virtual Open Day is taking place on Wednesday 28 April.
This course is open to International students
Discover the School of Fashion and Textiles
Visit our School site for more student work and extra information.
School of Fashion and Textiles Blog
Our blog is the online home for our community of aspirational, innovative and creative individuals. It’s for sharing our experiences and visionary ideas with each other, the industry and the world.
New £11,222 postgraduate loans
You may be able to take advantage of the government’s plans to make loans of up to £11,222 available for postgraduate study.
Either a good Honours Degree in a relevant subject or equivalent qualifications and experience.
Don't meet our entry requirements? You could apply for courses at our International College.
- UK students
- International students
Starting: Sep 2021
- Full Time
- 1 year
- £7,700 per year
- Full Time
- 18 months (including Professional Placement - see below*)
- £8,500 per year
Starting: Sep 2021
- Full Time
- 1 year
- £13,200 per year
- Full Time
- 18 months (including Professional Placement - see below*)
- £14,600 per year
If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead. The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.
*Professional Placement option
The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.
This will allow you to complete a credit bearing, 20 week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.
You will be responsible for finding and securing your own placement. The University, however, will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. You will also benefit from support sessions delivered by Careers+ as well as advice and guidance from your School.
Placements will only be confirmed following a competitive, employer-led selection process, therefore the University will not be able to guarantee placements for students who have registered for the ‘with Professional Placement’ course. All students who do not find a suitable placement or do not pass the competitive selection process will be automatically transferred back to the standard, non-placement version of the course.
Students are required to submit a personal statement as part of their application for this course.
Your postgraduate personal statement is going to shine a light on your personal experience, academic success, personal skills and any other factors that will support your application for further study.
Here are the key areas you’ll need to address:
Your passion and motivations
Studying a postgraduate course usually means you want to specialise in something. So what’s driving you?
Why this course?
Show that you’ve researched the course offering. What is it about this particular course that appeals to you? Is it the lecturers? The modules? Etc.
What makes you a good postgraduate candidate?
Tutors want to know that you can handle postgraduate study, so show them how your undergraduate experiences or work life has equipped you for a more advanced level of study. Key areas to address are research and group work but this can vary depending on your chosen course.
Relevant academic or work experience
Add anything relevant that relates back to your chosen course and shows how your skills will contribute towards your learning. What extra-curricular activities have you taken part in? What awards have you won? What employment or voluntary experience do you have that has helped you develop transferable skills? How do these specifically relate to the course you are applying for?
You should also mention your future plans and how a postgraduate qualification fits in. Try to look beyond your postgraduate study – do you plan to jump straight into a specific career or follow your studies with a research degree? Lastly, use plain, professional English and, where possible, utilise the language of your chosen industry.
Get more information on writing personal statements.
Our courses include activities such as performance, exhibitions, field trips and production of works or artefacts which may require you to purchase specific equipment, instruments, books, materials, hire of venues and accommodation, or other items.
Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.
Accommodation and living costs
The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.
We offer further information on possible postgraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.
Did you know that you can apply for a postgraduate loan of up to £11,222 for some courses and options?
What's included in your fees?
You will have access to Moodle, the University’s online interactive learning platform, University blogs, and an online forum to cultivate the postgraduate community within the School and to highlight professional opportunities for MA Fashion and Textiles students. You will also have use of the University Library, which includes a wealth of print and online learning resources.
For students who need to improve their skills in digital literacy, including the use of specific software, the University offers training programmes through Lynda.com.
In order to complete this course you must successfully complete all the following CORE modules (totalling 140 credits):
The main portfolio module at PGCert stage focuses on the relationship between you and your work. The purpose of this module is to enable you to critically and creatively explore a broad area of practical and theoretical dimensions surrounding your personal Programme of Study, creating focus which will inform your development to Diploma stage.
This PG Cert module aims to broaden your understanding and knowledge appropriate to the subjects and practices in the course. The purpose of this module is to gain a deeper understanding of your Programme of Study and how it relates to the wider context within the world of fashion and textiles. This is supported by a range of tutorials, seminars, lectures and progress reviews.
The aim of this PG Dip module is to encourage you to engage in the strategic planning and project management of work activities and studies relating to your Programme of Study, personal development and career objectives.
The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. It is important that we can support you appropriately, so you will be guided towards choosing a research topic which is relevant to your discipline and in which your lecturers have expertise. The outcome may take the form of a written dissertation or a practical outcome with accompanying reflective, critical and contextual material. The main consideration when choosing your topic is that it must be relevant to your programme and you should consider the relevance of this topic to your future academic or professional development.
In order to complete this course you must successfully complete at least 40 credits from the following indicative list of OPTIONAL modules.
The purpose of this PG Dip module is to enable you to identify and frame your research relative to the context of your Programme of Study. The module brings to fruition your developments from the Certificate stage, exploring an area that is of personal interest to you. The module aims to improve your powers of reflection, critical and contextual evaluation and to help you develop applied scholarship in relation to an area of professional practice defined within your programme of study.
The purpose of this PG Dip module is to identify and perceive the nature of professionalism relative to the context of your Programme of Study.
Our postgraduate Fashion Promotion course will equip you with the latest knowledge, skills and resources to help you investigate areas of personal and work-based interest.
You’ll develop your studies around your personal career ambitions and enjoy visits to leading fashion events. You can additionally arrange interviews with industry professionals working in fashion promotion in the UK or globally.
As a graduate you’ll be able to apply your knowledge and practical skills to fashion promotion, as well as sophisticated marketing and advertising concepts.
The course focuses on your ability to develop and manage project proposals and studies related to commercial fashion, fashion communication and fashion promotion. You can adopt either an entrepreneurial, academic or creative approach to your studies.
Example projects include fashion magazines or blogs, plans for fashion businesses, marketing strategies. Throughout the course you are encouraged to undertake relevant career planning and research. A series of topical lectures are provided exploring major theories and debates related to the world of fashion and textiles. These are followed by talks from industry practitioners.
You will be assessed through a mixture of practical projects and written work i.e. tutorial reviews, project work submissions and oral exams.
You will develop a portfolio of work that showcases your abilities and ideas and is executed and managed in a professional manner. At each stage you will also write reports that encourage you to develop a critical and contextual framework within which to understand your practice and future career choices.
You will be given opportunities to work alongside your peers in the wider Postgraduate Fashion and Textile community in order to create a fashion show. This annual ‘Vision for the Future’ fashion show is used as a fundraiser for charity. It is a collaborative project that relies entirely on student initiative within the course and beyond, and promotes peer tutoring and mentoring.
In addition to our focus upon you as fashion communicator, there are also opportunities for you to network with the professional world, and engage in external activities such as collaborating on projects that enhance the student experience and provide ‘real life’ experience.
Postgraduate Fashion Finale Raises Money for Charity
Students from MA Fashion Design, MA Fashion Management, MA Fashion Promotion and MA Fashion Styling collaborated to organise an end of year MA Fashion Show for charity.
21 MA Fashion Design students showcased their collections, while MA Fashion Management, MA Fashion Promotion and MA Fashion Styling students took key roles in organising the spectacular event, fuelled by student man power and talent, against the challenge of no event budget.
The fashion show is key in giving students an experience of creative production on a live project which they can take away as a show reel as part of their portfolio. Supporting Cancer Research UK, the show raised £430 for charity.
MA Fashion Promotion connects you to contemporary design and media roles and teaches you how to continue learning and developing your practice as a fashion media professional after completing your course. The MA also has a proven track record in enabling students to progress to doctoral level research.
Trips and visits
Over the course we visit trade fairs and exhibitions in London. You also have the opportunity to arrange your own trips to fashion, retail and cultural events and locations in Europe.
During the Diploma stage you are given the opportunity to visit Paris for the world’s premier fabric show, Premier Vision. The show offers up the season’s fashion directions some 18 months in advance, and is a useful tool to introduce you to all stages of the supply chain within which Fashion Promotion sits.
Talk to the Course Director
If you would like to ask any questions about how this course can help you achieve your career ambitions, you are welcome to email the Course Director on Jasbir.Kaur@bcu.ac.uk . Alternatively, you can register for our next postgraduate open day or call our Course Enquiries Team on +44 (0)121 331 5595.
Enhancing employability skills
You’ll experience excellent opportunities for work experience and live industry briefs, giving you practical, professional exposure and an awareness of the challenges and opportunities in the sector.
The course regularly invites alumni back to share their experiences since graduating. This will help you to clarify and deepen your understanding of the professional context of your visual or textual work and your own professional ambitions.
Our programme is designed to ensure that upon graduating, you are:
- A better and more confident fashion communicator
- A reflective individual who has learnt how to keep developing as a fashion media professional
- An independent thinker and researcher able to initiate your own creative projects individually and/or collaboratively
- Able to conceptualise and discuss the nature of your work both orally and in writing
- Critically aware of the context of your professional practice relative to the marketplace and the wider culture
You are encouraged, particularly during the PgDip and MA stages of the course, to seek external experiences and feedback from professionals and companies active in fashion promotion.
The outcomes of such work, if it fits your programme aims, may also be deemed to contribute to your course work.
Often students can arrange placements to begin immediately after they have finished the course. You are able to identify companies or places for work experience through the Research Skills module. The course team will also help you apply for, or prepare for, placements and work experiences.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
The majority of MA Fashion Promotion graduates achieve subject-related employment or self-employment within two years of exiting the course. Typical roles are as Creative Directors, Designers, Sourcing and Production Managers, Brand Managers, Marketing Managers, Senior Product Development Managers, Merchandisers, Digital Marketing co-ordinators, Operations Managers, Fashion Editors and Stylists, positioned in groups such as Inditex, Arcadia, Forever 21, and Bestseller.
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
Our international students
Our course welcomes students from across the world. We have an excellent reputation globally, as well as over 20 years’ experience teaching international students.
Many of our fashion promotion students choose to develop projects directly linked to their home countries and conduct field research around the world.
We are proud of our extensive international graduate community, which has a particular focus in Asia.
Birmingham City University International College (BCUIC)
International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.
BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.
You’ll be based in our School of Fashion and Textiles, within The Parkside Building. The Parkside Building is part of our new multi-million pound City Centre Campus development in the heart of Birmingham's Eastside development.
Postgraduate Fashion and Textile staff encourage and facilitate aspiration, innovation and intellectual engagement through enquiry and investigation.
The majority of our fashion and textile staff come from a design or fashion retail/marketing background. Staff have also published and exhibited widely. Many staff have had or still have their own creative businesses.
Jasbir is Deputy Director of Postgraduate Programmes in Fashion and Textiles and has extensive experience in commercial textile design and magazine production. Her work is published internationally and she has specific research interests in South Asian fashion.