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Fashion Imaging with a Foundation Year - BA (Hons)

Currently viewing course to start in 2023/24 Entry.

This four-year BA (Hons) Fashion Imaging degree course with a foundation year has been specifically designed to allow you to undertake an additional year of study, which will build stronger creative footings to ensure successful progression through your chosen degree course.

  • Level Foundation
  • Study mode Full Time
  • Location City Centre
  • School School of Fashion and Textiles
  • Faculty Faculty of Arts, Design and Media

Overview

This four-year BA (Hons) Fashion Imaging degree course with a foundation year has been specifically designed to allow you to undertake an additional year of study, which will build stronger creative footings to ensure successful progression through your chosen degree course.

This course is open to International students.

What's covered in this course?

Foundation Year

Working in a lively and energetic environment, you will be given the freedom to expand your knowledge of practical skills, creative exploration and concept development, underpinned by broad critical understanding, academic writing and emerging design principles.

There will be a range of opportunities to work on collaborative projects and modules to enable you to develop as creative practitioners. BA teaching staff from across a number of schools will work with you throughout the course to prepare you for progression onto your chosen pathway.

After successful completion of the foundation year, you will have the flexibility to change direction onto a related undergraduate degree programme, should you wish to.

BA (Hons) Fashion Imaging

BA (Hons) Fashion Imaging combines new and traditional technologies with a strong knowledge of theoretical and practical skills, utilising BCU’s state-of-the-art facilities. Through creativity, experimentation, curiosity and original thinking, it enables you to become highly skilled and highly employable, eithers as creators of engaging fashion imagery, or in a wide range of related careers.

The course will develop your creative thinking through curiosity, research, and effective problem-solving, whilst input from guest lecturers and work placement opportunities will acclimatise you to industry practice. Being based within the School of Fashion and Textiles, you will have numerous opportunities to collaborate with fashion students, developing both your practical work and your professional network.

You will gain first-hand experience in a wide range of technologies, working in areas such as virtual and augmented reality, photography, illustration, moving image, animation and 360° video. You will have access to the University’s outstanding facilities and will learn to use industry-standard software and equipment. In so doing, you will develop a strong portfolio of technical skills that will enable the expression of your creativity, all within an encouraging and supportive environment.

Employability is embedded throughout the course. You will learn key skills through workshops, live briefs and modules focussed on moving you towards a wide range of employment opportunities. These could be within the fashion industry, such as photographers, illustrators, filmmakers or immersive media artists, or beyond in jobs such as creative directors, picture editors and production designers.

You will be guided by staff with industry expertise across a range of disciplines, who have worked for clients such as: BBC, British Telecom, Ciffonelli Paris, The Condé Nast Publications, Footpatrol, Fulham FC, HSBC, Kering, Liverpool FC, Microsoft, Marie Claire, The Royal Society of Arts and The Sunday Times Magazine.

By combining these elements together, this course will give you everything that you need to launch you into your future career.

Professional Placement Year

Every student has the option of a professional placement year, taken in your third year of study, making the course four years in total. This gives you the opportunity to gain important industry experience in preparation for your third year and significantly increase your chances of direct employment after you graduate.

This course combines theoretical and practical skills with traditional and cutting-edge technologies, utilising BCU’s state-of-the-art facilities. Through creativity, experimentation, and original thinking, it enables students to become highly skilled and highly employable creators of sophisticated and challenging fashion imagery.

Joe Miles, Course Director

Why Choose Us?

  • You’ll be studying on a course that has been designed in consultation with some of the world’s leading industry figures.
  • Optional modules and flexible briefs allow you to tailor the course to your own requirements and future aspirations. Under the guidance of experienced tutors, you will be able to take your work in the direction that you choose.
  • You will learn not just to create exciting and challenging fashion imagery, but also to question, understand and problem-solve. You will be encouraged to experiment, take risks and have fun whilst doing so.
  • You’ll be studying in one of Britain’s most diverse and exciting cities. Birmingham has one of the biggest media and creative arts communities outside London, with many of them based in the city’s Eastside district, home of our City Centre Campus.
  • You'll instantly become part of the Faculty of Arts, Design and Media’s 6,000-strong student community, and you will be supported by our highly experienced staff.
  • After your foundation year, you’ll be based at the state-of-the-art, £62 million Parkside Building, on our City Centre Campus within Eastside. It has extensive studio and workshop provision and cutting-edge equipment reflecting the broad range of study opportunities on offer. The building has been designed to actively promote shared space opportunities, for students to engage with others across the University as part of the learning experience.

Studying with us during the Covid-19 pandemic

The University has put in place measures in response to Covid-19 to allow us to safely deliver our courses. Should the impact of the pandemic continue in future years, any additional or alternative arrangements put in place by the University will be in accordance with the latest government public health advice, health and safety legislation, and the terms and conditions of the student contract.

Open Days

Join us for an on-campus Open Day where you'll be able to explore our campus and facilities in person. You'll be able to hear more about your chosen subject area in our course talks.

Next Open Days: Autumn 2022

Register your interest

Entry Requirements

We accept a range of qualifications, the most popular of which are detailed below.

UK students
Essential

80 UCAS tariff points.

At the point of entry, students will need Maths and English Language GCSEs grade 4 (C) or above.

LEVEL 2 QUALIFICATIONS
GCSE
  • GCSE English Language at grade C/4 or above
  • GCSE Maths at grade C/4 or above
  • Must have been achieved at the point of enrolment

Irish Leaving Certificate (Ordinary Level)

See level 3 entry under Irish Leaving Certificate for full details
Scottish National 5
  • English Language at grade C or above
  • Maths at grade C or above
  • Must have been achieved at the point of enrolment

IELTS

6.0 overall with no less than 5.5 in each band.
Plus one of the following Level 3 (and above) Qualifications
A Level and Advanced VCE
  • CDD / 80 UCAS points
  • A maximum of 4 subjects are considered. These can be other A/S Levels (as long in a different subject) A-Levels or Level 3 equivalents.

AS and AS VCE

Considered with a maximum of 3 other Level 3 qualifications (AS Levels must be in different subject to A-Levels) to obtain 80 pts

Access to HE Diploma

  • Pass with 60 credits overall. At least 45 credits at Level 3.
  • Arts, Media and Publishing subjects preferred but other subjects also considered.
  • Pearson BTEC National Extended Diploma (2016 – present)
  • Pearson BTEC Extended Diploma (QCF) (2010 - 2016)
  • BTEC Level 3 National Diploma (2002 – 2010)
MMP

Foundation Studies (Art and Design, and Art, Design & Media)

  • Pass
  • Considered with a maximum of 3 other Level 3 qualifications to obtain 80 pts

IBO Certificate in Higher Level

  • Students who do not complete the IB Diploma will be considered on the basis of their IB Certificates if they obtain a total of 11 points or above from two Higher Level Subjects
  • Considered with other acceptable level 3 qualifications to meet 80 UCAS Tariff Points
  • For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) English A - Grade 4 or above or English B - Grade 5 from the IB Diploma will be accepted
  • For students who do not already hold a GCSE in Mathematics at Grade C/4 or above Standard Level Maths, grade 5 or above from the IB Diploma will be accepted

International Baccalaureate Diploma

  • Obtain a minimum of 24 points overall
  • For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) English A - Grade 4 or above or English B - Grade 5 from the IB Diploma will be accepted
  • For students who do not already hold a GCSE in Mathematics at Grade C/4 or above Standard Level Maths, grade 5 or above from the IB Diploma will be accepted

Irish Leaving Certificate (Highers)

Pass the Irish Leaving Certificate with a minimum of 80 tariff points, achieved in five Higher level subjects. This must include English Language and Maths taken at either Ordinary Level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level minimum grade H1/H7 (or A-D / A1-D3 up to and including 2016

OCR Cambridge Technical Extended Diploma

MMP

Scottish Advanced Higher

  • Achieve a minimum of 80 tariff points achieved in either three Advanced Highers or from a combination of two Advanced Highers plus two Highers.
  • Where three Advanced Highers have been taken achieve a minimum of grades DDD
  • Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of DD in two Advanced Highers plus grades of DD in two Highers).

T-Levels

Pass overall (C or above on the core)

UAL Extended Diploma in Art & Design

Merit overall

UAL Extended Diploma in Creative Media Production & Technology

Merit overall

UAL Extended Diploma in Performing and Production Arts

Merit overall
Other qualifications
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.
Extra information for EU/International students
Essential
EU/Non-EU (International) Qualifications Requirements
IELTS

6.0 overall with no less than 5.5 in each band.

If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information.

Mature Applicants

Applications from mature students (21+) with alternative qualifications and/or considerable work experience will be considered on their merits.

Fees & How to Apply

Please select your student status to view fees and apply
  • UK Student
  • International Student

UK students

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

Award: BA (Hons)

Starting: Sep 2023

  • Mode
  • Duration
  • Fees

International students

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

Award: BA (Hons)

Starting: Sep 2023

  • Mode
  • Duration
  • Fees
  • Full Time
  • 4 years
  • TBC

If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead.

Access to computer equipment

You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.

Printing

You will receive £5 print credit in each year of your course, available after enrolment.

Field trips

All essential field trips and associated travel costs will be included in your course fees.

Access to Microsoft Office 365

Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.

Key software

You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.

Key subscriptions

Subscriptions to key journals and websites are available through our library.

Free access to Rosetta Stone

All students can sign up to the online learning language platform for free through the Graduate+ scheme.

LinkedIn Learning

Free access to LinkedIn Learning, which offers over 5,000 in-depth and bite-sized courses.

Free Adobe Creative Cloud licence

Students studying on this course can request a free licence to install the entire suite of applications on up to two personal devices.

Project materials (mandatory)

This course includes project work that requires you to develop and produce a portfolio or collection. You'll be expected to provide the materials for use in your individual major projects; costs will vary depending on the materials selected, but are likely to be in the region of £50 - £100 if you choose to print your work.

Specialist equipment (mandatory)

This course requires the purchase of specialist equipment, including a laptop (variable cost).

Excess printing (optional)

Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.

Placement expenses (optional)

If you choose to undertake a placement, you'll need to budget for accommodation and any travel costs you may incur whilst living or working away from home.

Field trips (optional)

This course includes the option of additional trips that may enhance your experience, at extra cost.

Accommodation and living costs

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

Guidance for UK students

UCAS

UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS
 Register with UCAS
 Login to UCAS
 Complete your details
 Select your course
 Write a personal statement
 Get a reference
 Pay your application fee
 Send UCAS your application

Portfolio Guidance

You are not required to submit a portfolio for this course.

Course in Depth

Foundation Year

In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):

Year one

In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):

First Principles 20 credits

Theory & Practice 40 credits

Fundamentals of Fashion 40 credits

Resolution 20 credits

Year two

In order to complete this course you must successfully complete all the following CORE modules (totalling 100 credits):

Fashion Film 40 credits

Identifying Direction 20 credits

Individual Practice 40 credits

In order to complete this course you must successfully complete at least 20 credits from the following list of OPTIONAL modules:

Work Placement 20 credits

Collaborative Practice 20 credits

Live Project 20 credits

Core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Year three

In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):

Refining Practice 40 credits

Career 20 credits

Major Project 60 credits

Download course specification

Download now

On our Fashion Imaging course, you will be encouraged to experiment and investigate ideas which develop your individual creativity and enable you to become a highly creative and innovative fashion imagemaker.

The foundation year gives you the opportunity to experiment with a range of materials and approaches, encouraging you to push boundaries and take risks with your work. Through lectures, workshops and collaborative opportunities, you will refine your practice, explore your own personal style and develop a critical understanding of the fashion industry.

The second year introduces you to essential study and research skills, critical thinking, and collaboration. You will learn core skills including how to read and construct images for commercial and editorial use. You will explore photography studios and lighting, green screen, storyboarding, and vlogging, along with a range of software used by fashion imagemakers. Your practice is supported by workshops, tutorials and self-directed learning.

During your third year, you will develop these skills to a more focused and advanced level, and will be encouraged to further consider your professional career. You will be taught key professional skills such as approaching potential clients, art direction and project management, equipping you with some of the vital industry skills required to work as part of a creative team

The final year allows you to strengthen your own creative identity through guided project work and independent research, and will learn how to translate important concepts into visuals, whilst also developing your portfolio and honing your technical skills. In our Career module you will construct a fully formed and viable career plan that maps your route into employment or continuing education at the end of the course with input from the University’s Business School.

Employability

You will learn of range of skills which will be key to enhancing your future employability both within the creative fields and beyond. Specifically, you will learn to:

  • Understand and appreciate sustainable and ethical practice.
  • Respond creatively and effectively to a brief and the needs of a client.
  • Use a range of key employability skills such as self-marketing, client liaison and team-working.
  • Utilise a wide range of technical skills and interdisciplinary practice, echoing the creative industries.
  • Use problem-solving skills - applicable to a wide range of disciplines and careers.
  • Work independently and effectively.

You will also learn skills in wide a range of relevant software, from the Adobe programs to 3D and virtual reality software.

Placements

You will have the option of a professional placement year, taken in the fourth year of study, making the course five years in total.

This gives you the opportunity to gain important industry experience in preparation for your final year and significantly increases your chances of direct employment after you graduate.

International

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Facilities & Staff

Parkside and Curzon Buildings

Our Facilities

You’ll be based in our School of Fashion and Textiles, within The Parkside Building. The Parkside Building is part of our new multi-million pound City Centre Campus development in the heart of Birmingham's Eastside development.

Our staff

Joe Miles

Course Leader BA (Hons) Photography and BA (Hons) Fashion Imaging

Specialising in commercial and editorial photography for national and international clients, Joe currently leads the BA (Hons) Photography and BA (Hons) Fashion Imaging courses. Experienced in both film and digital photography he has worked with RED cameras, combining moving and still imagery. His extensive list of clients include:...

More about Joe

Jonathan Griffiths

Lecturer in Graphic Communication. Video and Motion Graphic – Designer, Director.

A video and motion graphic designer, director, and company owner, Jonathan has over 15 years of creative and digital agency experience. He has worked for national and international creative studios and brands. Within two years his company received direct commission from clients such as PayPal, Town Hall Symphony Hall and London’s Footpatrol store...

More about Jonathan

Adam Francis

Adam Francis is a fashion designer, specialising in menswear and with experience in a wide range of areas, including creative direction, branding, web design and socially responsible design practice. Adam has over 12 years’ experience teaching creative direction in fashion design, fashion communication and associated software packages.

More about Adam

Jo Newman

Foundation Course Director

Jo chose a career in education so that she could provide students with learning environments where conversations, ideas and materials can be selected, combined, analysed and shared, offering them a way of socializing, caring and questioning to grow their learning with meaning for their futures. She champions the integration of...

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Jane Watts

Foundation Lecturer

Jane is an interdisciplinary practitioner, and began her career in textile design. She has since worked as National Craft Advisor for the Women’s Institute in the charity sector, and has 20 years’ experience of teaching in higher education across a range of creative programmes. Alongside running the BA Art Business programme, Jane is also...

More about Jane