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Event, Festival and Exhibition Management - MA

Currently viewing course to start in 2022/23 Entry. Switch to 2023/24 Entry

On this innovative course you will develop the professional skills necessary for a successful events and exhibition management career. The first of its kind in the UK, this exciting course has been developed with The National Exhibition Centre (NEC), meaning you'll learn straight from top industry professionals....

  • Level Postgraduate Taught
  • Study mode Full Time
  • Location City Centre
  • School Birmingham School of Media
  • Faculty Faculty of Arts, Design and Media

Overview

On this innovative course you will develop the professional skills necessary for a successful events and exhibition management career. The first of its kind in the UK, this exciting course has been developed with The National Exhibition Centre (NEC), meaning you'll learn straight from top industry professionals.

This course has a real emphasis on gaining practical skills and utilising your creativity. Our graduates have gone on to work for the NEC group, established event production companies both in the UK and abroad.

This course is open to International students.

What's covered in this course?

This postgraduate events and exhibition management course will give you a real insight into working in the events industry. From studying real-life case studies to learning from industry leaders you will develop a relevant, marketable and practical skillset.

With an emphasis on creativity and high-level problem solving, the course is assessed through presentations, reports, and practical events management experience.

As part of Birmingham School of Media, the course is based at our City Centre Campus in the multi-million pound Parkside Building. Here, you are surrounded by the enviable number of events and exhibition spaces that the vibrant city of Birmingham has to offer, from the massive exhibition halls of The NEC and ICC to sporting and music venues, and smaller, bespoke art spaces like the Custard Factory.

Throughout your master’s degree, you will have the support of expert tutors with years of proven experience in the events and exhibition industry.

The practice based MA in Events provided me with a great base to pursue my career in events. It really opened my eyes to the scale and range of opportunities the events industry has to offer!

Jason Lund

Why Choose Us?

  • This course is the first of its kind in the UK, developed with The National Exhibition Centre (NEC) to ensure the qualification is tailored towards careers in the industry.
  • The school is recognised as a key centre of excellence in interactive media training, television production and education by Creative Skillset, the UK Sector Skills Council for the audio visual industries.
  • Over the last 10 years, students from the School of Media have worked on placement with big industry names including NEC Birmingham, BBC Online, The Guardian, and many more.

Studying with us during the Covid-19 pandemic

The University has put in place measures in response to Covid-19 to allow us to safely deliver our courses. Should the impact of the pandemic continue in future years, any additional or alternative arrangements put in place by the University will be in accordance with the latest government public health advice, health and safety legislation, and the terms and conditions of the student contract.

Open Days

Join us for an on-campus Open Day where you'll be able to explore our campus and facilities in person. You'll be able to hear more about your chosen subject area from our academics.

Register your interest

Entry Requirements

Essential Requirements

You should have a 2:1 or higher in a related discipline from any UK university.

You may also have one to three years of relevant industry experience, supported by references and any industry qualifications.

IELTS 6.0 overall with 5.5 minimum in all bands.

International Students

Entry requirements here

Fees & How to Apply

Please select your student status to view fees and apply
  • UK Student
  • International Student

UK students

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

Award: MA

Starting: Sep 2022

  • Mode
  • Duration
  • Fees
  • Full Time
  • 1 year
  • £7,900 in 2022/23
  • Full Time
  • 18 months (including Professional Placement - see below*)
  • £8,690 in 2022/23

Award: MA

Starting: Jan 2023

  • Mode
  • Duration
  • Fees
  • Full Time
  • 1 year
  • £7,900 in 2022/23
  • Full Time
  • 18 months (including Professional Placement - see below*)
  • £8,690 in 2022/23

International students

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

Award: MA

Starting: Sep 2022

  • Mode
  • Duration
  • Fees
  • Full Time
  • 1 year
  • £16,300 in 2022/23
  • Full Time
  • 18 months (including Professional Placement - see below*)
  • £17,930 in 2022/23

Award: MA

Starting: Jan 2023

  • Mode
  • Duration
  • Fees
  • Full Time
  • 1 year
  • £16,300 in 2022/23
  • Full Time
  • 18 months (including Professional Placement - see below*)
  • £17,930 in 2022/23

If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead.

Access to computer equipment

You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.

Printing

You will receive £5 print credit in each year of your course, available after enrolment.

Field trips

All essential field trips and associated travel costs will be included in your course fees.

Access to Microsoft Office 365

Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.

Key software

You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.

Key subscriptions

Subscriptions to key journals and websites are available through our library.

Free access to Rosetta Stone

All students can sign up to the online learning language platform for free through the Graduate+ scheme.

Excess printing (optional)

Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.

Placement expenses (optional)

If you choose to undertake a placement, you'll need to budget for accommodation and any travel costs you may incur whilst living or working away from home.

Field trips (optional)

This course includes the option of additional trips that may enhance your experience, at extra cost.

Personal stationery and study materials (optional)

Based on the past experience of our students, you might find it helpful to set aside about £30 for each year of your studies for your personal stationery and study materials.

Accommodation and living costs

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

*Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit bearing, 20 week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

You will be responsible for finding and securing your own placement. The University, however, will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. You will also benefit from support sessions delivered by Careers+ as well as advice and guidance from your School.

Placements will only be confirmed following a competitive, employer-led selection process, therefore the University will not be able to guarantee placements for students who have registered for the ‘with Professional Placement’ course. All students who do not find a suitable placement or do not pass the competitive selection process will be automatically transferred back to the standard, non-placement version of the course.

Personal statement

Students are required to submit a personal statement as part of their application for this course.

Your postgraduate personal statement is going to shine a light on your personal experience, academic success, personal skills and any other factors that will support your application for further study.

Here are the key areas you’ll need to address:

Your passion and motivations

Studying a postgraduate course usually means you want to specialise in something. So what’s driving you?

Why this course?

Show that you’ve researched the course offering. What is it about this particular course that appeals to you? Is it the lecturers? The modules? Etc.

What makes you a good postgraduate candidate?

Tutors want to know that you can handle postgraduate study, so show them how your undergraduate experiences or work life has equipped you for a more advanced level of study. Key areas to address are research and group work but this can vary depending on your chosen course.

Relevant academic or work experience

Add anything relevant that relates back to your chosen course and shows how your skills will contribute towards your learning. What extra-curricular activities have you taken part in? What awards have you won? What employment or voluntary experience do you have that has helped you develop transferable skills? How do these specifically relate to the course you are applying for?

You should also mention your future plans and how a postgraduate qualification fits in. Try to look beyond your postgraduate study – do you plan to jump straight into a specific career or follow your studies with a research degree? Lastly, use plain, professional English and, where possible, utilise the language of your chosen industry.

Get more information on writing personal statements.

Course in Depth

Modules

In order to complete this course you must successfully complete all the following CORE modules (totalling 140 credits):

In order to complete this course you must successfully complete at least 20 credits from the following indicative list of OPTIONAL modules.

Core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Download course specification

Download now

Throughout the course there is a strong emphasis on lecturer and peer review of your presentations and work in progress. Leading practitioners in the field often visit to deliver guest lectures throughout the course.

You will be set independent study tasks each week. These are often based on production activities arising from the work covered in the formal lectures.

Work experience is strongly encouraged, and can be fully explored as a module option in semester 2. Previously our students have worked on events such as The Good Food Show, The Gadget Show, and Gardeners World.

This course takes one year full time. Part-time study takes two years.

Classroom activities and projects

You will participate in formal lectures delivered by teaching staff and industry professionals.

Group work will also be undertaken for specific events projects and these involve professional presentations, group discussions, peer review sessions.

Other projects include producing event planning portfolios and the production of self-initiated and client based events.

Students have gone on to develop their own events based businesses and also gone on to work for high end events organisations throughout the world.

The course offers the opportunity to explore events, festivals and exhibitions in various sectors of the industry, and to pursue a career path in the sector that most interests them.

Employability

Enhancing your employability skills

With core theoretical knowledge of how to approach events and exhibitions, you will be set up for a successful career in the industry. You will have an understanding of professional techniques and the current intellectual challenges you will face in a role in events and exhibition management.

As there is a focus on both independent learning and teamwork to produce and manage events exhibitions, you will be prepared for a variety of ways of working. You will be prepared to innovate by applying traditions of research and enquiry to deal creatively with complicated issues.

Your critical evaluation skills and knowledge of research traditions and current scholarship leave you equipped to communicate ideas to both specialist and non-specialist audiences.

These communication skills, depth of knowledge of the industry, and both theoretical and practical skills aim to make you a highly desirable employee with a wide range of marketable abilities. You will complete the MA in the perfect position to either kick-start your events and exhibition management career, or take your role to the next level or in a new direction entirely.

Placements

Placements can be part of the course (depending upon module option choice) and gaining work experience is greatly encouraged throughout the academic year. These can be combined with master's projects that take place from June to September. In the past, students have worked on events such as The Good Food Show, The Gadget Show, Gardeners World as well as working on client led, professional briefs.

More about our placement opportunities

Links to industry

We have links with:

  • The NEC Group
  • Local/National Events Production Companies
  • The National Trust

International

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Overseas opportunities

All students are able to complete their MA by Practice part of the course in any country they choose. Several international students choose to do this in their home countries.

Our international students

The Events and Exhibition Management MA is particularly popular with students from China, India, and Indonesia. The university enjoys a fantastic international reputation, and we frequently receive glowing recommendations from our international students. This course offers an international concept of the events and exhibitions industry.

Facilities & Staff

Parkside and Curzon Buildings

Our Facilities

When you join Birmingham City University, the first thing you will notice is the high standard of our campuses.

With an investment of £340 million across our buildings and facilities, we are committed to giving you the very best learning environment to help shape your experience.

State-of-the-art facilities

You will learn in our state-of-the-art facilities - including the £62m fully-digital Media Centre - located on the City Centre Campus. You will enjoy access to extensive studio and workshop space including four TV studios, six radio studios and broadcast-standard edit suites, as well as cutting-edge equipment and software.

Facilities include the largest TV floor of any university in the UK, a ‘green screen’ and the MILO motion control camera - we are one of just two universities in Europe to offer MILO technology.

Our staff

Professor Diane Kemp

Professor of Broadcast Journalism

Diane worked for BBC radio and television as a broadcaster, reporter and producer and for a number of commercial radio stations before joining the University. She is course director of several postgraduate broadcast journalism courses and is deputy chair of the UK’s national accreditation organisation, the BJTC.

More about Diane

Dave Harte

Deputy Head of School and Associate Professor in Journalism and Media Studies

Dave Harte is Associate Professor in Journalism and Media Studies. He researches the emerging trend of local community ‘hyperlocal’ news websites and has published widely on the subject. Within the School of Media he leads on teaching and learning initiatives and teaches modules on Journalism Studies, Social Media, and Alternative and Community...

More about Dave

Dr Sarah Wood

Head of Birmingham Institute of Media and English

Sarah Wood holds degrees from JMU, the University of Liverpool, and Birmingham City University, where she gained her PhD. Her research interests are in feminism and science fiction. She has an article on Octavia Butler forthcoming in FEMSPEC and is working on further studies of Butler as well as of Nalo Hopkinson and slave narrative.

More about Sarah