Digital Business - BSc (Hons)

Digital business is all about the adoption of new technologies to transform businesses and gain competitive advantages in a continuously changing global environment. It is transforming business by integrating digital technologies and business processes in a digital economy.

Businesses are now adopting new technologies, for example the Internet of Things (IOT), Artificial Intelligence and Blockchain to gain competitive advantages in the fourth industrial revolution (industry 4.0), which builds on the preceding three but uses new digital technologies.

In essence, businesses will require people who have the capability to work in the roles, but not limited to Digital Business Transformation, Technology & Innovation Management, Business Data Analytics & Intelligence, Business and Technical Sales, Business Risk and Change Management or Project Management. By the time you complete BSc (Hons) Digital Business you’ll be well prepared for these varied roles, with the relevant knowledge and skills.

This course is designed to develop your digital capabilities, theoretical background and business skills which are required to pursue a career in the digital transformation of business. Hence, the course will equip you with the professional skills that are specifically aligned to the increasing job opportunities in business as it is digitally transformed and changed.

This course will enhance your career prospects by ensuring you are business oriented, have a significant understanding of contemporary technological capabilities and have acquired the skills to envisage, plan and manage digital transformation.

What's covered in the course?

Your learning on this course will revolve around empowering you with skills required to apply new technologies to create and add new value in business models, customer experiences and the internal capabilities of business that support its core operations. This includes both digital-only businesses and traditional players that are transforming, or intend to transform, their businesses with digital technologies.

The efficient and effective application and management of new technologies, people and processes is critical in the digital corporate arena. You will work collaboratively with academic tutors, researchers and businesses, applying practical skills to real-life case study materials and live project briefs through our Business Advice Centre (BAC), a hub located in the Business School.

You will have opportunities to connect and collaborate worldwide with leaders and researchers from small and medium-sized enterprises (SMEs), academia, government, non-profit organisations and corporations.

The course will cover design, development and application of new business models and you will learn how to create a competitive edge for businesses based on unique combinations of digital and physical resources, identifying how businesses can do things that others cannot in ways that build comparative advantages.
New world organisations need graduates with both good degrees and skills relevant to the workplace, i.e. employability skills.

This course is committed to developing your employability by bridging the gap between business skills and technical proficiency. It also provides those seeking a career in digital business with the relevant knowledge, experience and academic accreditation to expedite your career advancement.

Why Choose Us?

• Develop graduate skills required to review common elements of digital businesses and contrast them against traditional business models, enabling you to identify some of the trends that differentiate digital from traditional businesses and processes.
• Develop your knowledge base and skills to utilise existing technologies to enhance efficiency, gather data and provide a better customer experience, with a focus on creating competitive advantage for that business.
• We enable you to recognise the importance of digital change and the cultural shift that is required when implementing and managing digital services, which necessitates organisational restructuring and making strategic decisions.
• Explore new business models that put customer experience at the heart of the digital strategy.
• Understand how Digital Transformation is changing the way organisations use and think about technology, moving technology from a supporting player to a leading player in innovation, revenue and market growth.
• On all of our courses you will gain a professional focus and real world experience of accounting, ensuring you are equipped to make an immediate impact in the business world. You have the opportunity to embark on a year-long professional placement as part of your degree course. 
• Recognising the global scope of business, all our courses have an international focus. This is embedded throughout the curriculum, giving you the opportunity to transform your experience with us into a global one. There are a variety of exciting possibilities open to you, including our many overseas study exchange programmes.
• As a student on one of our undergraduate degrees, you will be able to benefit from our Graduate+ initiative. This three-year award course enables you to gain award levels for all the extra-curricular activities you undertake so that you can stand out from the crowd on graduation.
• You will study in our state-of-the-art City Centre Campus, ideally located for you to take advantage of our links to Birmingham’s business district, one of the largest in the UK.
• You will be able to work on exciting projects for real-life clients through our Business Advice Centre, giving you exposure to the challenges and issues faced by businesses as well as the chance to develop successful solutions. Opportunities are available with local, regional, national and even global businesses such as BMW.
• The Centre also offers expert support for your own entrepreneurial ideas, so you can start planning your own start-up or take your existing business to the next level. Following graduation, you will have the opportunity to apply for STEAMhouse Business Incubator membership.

We accept a range of qualifications, the most popular of which are detailed below.

Essential Requirements

Additional information for EU/International students

Guidance for UK students

UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS

International students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.

OpportUNIty

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Business Advice Centre

The Business Advice Centre (BAC) is the Business School's hub that offers a range of support services to you throughout each stage of your student learning experience.

We have a range of support solutions for students as well as opportunities to enhance your employability and entrepreneurial qualities.

Whether you are considering starting your business, connecting with real companies or enhancing your graduate opportunities, the Business Advice Centre can help you.

Welcome to the Birmingham City Business School, home to students from over 70 countries all around the world!

Birmingham City Business School is one of the UK’s largest, most established and most respected business schools. Our programmes are practice based and many have an international focus, which means your course will be entirely relevant to today’s business world. Almost all of our courses, both at undergraduate and postgraduate level, are open to international students.

We also have links with universities across the world, including Europe, the USA, China, India and Malaysia.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

• Explore some of the good reasons why you should study here
• Find out how to improve your language skills before starting your studies
• Find all the information relevant to applicants from your country
• Learn where to find financial support for your studies

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £340 million on new learning facilities.

The Curzon Building

This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.

The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.

The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.

The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.

The Curzon Building also features:

• An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
• Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
• A modern 300-seat food court with space to study and socialise
• Brand new, accessible IT facilities with full Office365 for all students for free
• Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point