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Cosmetics Branding and Promotion - MA

If you are interested in working in the global cosmetics industry and have an interest in the branding and promotion of beauty and cosmetics products and services then this course is for you. You will develop a range of practical business, creative and entrepreneurial skills and have the opportunity to research key and current trends in the beauty and cosmetics industry....

Studying with us in 2021/22

It is possible that the 2021/22 academic year may be affected by the ongoing disruption caused by the Covid-19 pandemic.  Information about the arrangements the University has put in place for the 2021/22 academic year in response to Covid-19 and the emerging variants can be found here.


Should the impact of Covid-19 continue in subsequent years of your course, any additional and/or alternative arrangements put in place by the University in response will be in accordance with the latest government public health advice, pandemic-related/health and safety legislation, and the terms and conditions of the student contract.

  • Level Postgraduate Taught
  • Study mode Full Time
  • Location City Centre
  • School School of Fashion and Textiles
  • Faculty Faculty of Arts, Design and Media

Overview

If you are interested in working in the global cosmetics industry and have an interest in the branding and promotion of beauty and cosmetics products and services then this course is for you. You will develop a range of practical business, creative and entrepreneurial skills and have the opportunity to research key and current trends in the beauty and cosmetics industry.

Your personal programme of study is supported by visits to appropriate cosmetics and beauty industry events or organisations and/or interviews of professionals involved in cosmetics or beauty services promotion.

This course is open to International students.

What's covered in this course?

On the course you will get involved in blogging, social media, website development, entrepreneurship and brand development. 

You’ll be actively encouraged to take part in debates about the professional, educational, political and cultural implications of beauty and cosmetics in modern societies around the world.

You will also explore and use different research methods to investigate the branding and promotion of beauty services and cosmetics through marketing, advertising, events management, publicity or public relations.

By the end of the course you will have gained the ability to apply the knowledge, skills and methodologies of cosmetics branding and promotion to the analysis of complex cosmetics branding and promotion issues, and to the expression of sophisticated marketing, advertising concepts.

You will also have developed the ability to identify personal, career and practical goals related to cosmetics branding and promotion including work experience and entrepreneurship.

Why Choose Us?

  • We are a significant provider of fashion and textile education and have an extensive portfolio of programmes and specialisations.
  • You can develop ideas and projects relating to your home town or country, comparing the European beauty sector with the rest of the world
  • You’ll be given opportunities to work on live projects with business and industry
  • We can help you to develop your career goals in cosmetics, branding and promotion with opportunities for internships
  • You’ll be given the opportunity to network and collaborate with other fashion students, our wider postgraduate community and beyond

Entry Requirements

Essential Requirements

Minimum BA/BSc (Hons) 2.2 classification or equivalent.

Academic qualification requirement may be waived (at Admissions Tutor’s discretion) in cases of qualifying relevant work experience (minimum two years) plus level 6 comparable award e.g. HND, UG Diploma or non-Honours Degree and two years' relevant work experience.

IELTS 6.0 overall with 5.5 minimum in all bands.

International Students

Entry requirements here

Fees & How to Apply

  • International students

Award: MA

Starting: Sep 2021

  • Mode
  • Duration
  • Fees
  • Full Time
  • 1 year
  • £7,700 per year
  • Full Time
  • 18 months (including Professional Placement - see below*)
  • £8,500 per year

Award: MA

Starting: Sep 2021

  • Mode
  • Duration
  • Fees
  • Full Time
  • 1 year
  • £13,200 per year
  • Full Time
  • 18 months (including Professional Placement - see below*)
  • £14,520 per year

If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead.

Access to computer equipment

You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.

Printing

You will receive £5 print credit in each year of your course, available after enrolment.

Field trips

All essential field trips and associated travel costs will be included in your course fees.

Access to Microsoft Office 365

Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.

Key software

You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.

Key subscriptions

Subscriptions to key journals and websites are available through our library.

Free access to Rosetta Stone

All students can sign up to the online learning language platform for free through the Graduate+ scheme.

Free Adobe Creative Cloud licence

Students studying on this course can request a free licence to install the entire suite of applications on up to two personal devices.

Project materials (mandatory)

This course includes project work that requires you to develop and produce a portfolio or collection. You'll be expected to provide the materials for use in your individual major projects; costs will vary depending on the materials selected, but are likely to be in the region of £50 - £100 if you choose to print your work.

Specialist equipment (mandatory)

This course requires the purchase of specialist equipment, including a laptop (variable cost).

Excess printing (optional)

Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.

Placement expenses (optional)

If you choose to undertake a placement, you'll need to budget for accommodation and any travel costs you may incur whilst living or working away from home.

Field trips (optional)

This course includes the option of additional trips that may enhance your experience, at extra cost.

Accommodation and living costs

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

*Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit bearing, 20 week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

You will be responsible for finding and securing your own placement. The University, however, will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. You will also benefit from support sessions delivered by Careers+ as well as advice and guidance from your School.

Placements will only be confirmed following a competitive, employer-led selection process, therefore the University will not be able to guarantee placements for students who have registered for the ‘with Professional Placement’ course. All students who do not find a suitable placement or do not pass the competitive selection process will be automatically transferred back to the standard, non-placement version of the course.

Personal statement

Students are required to submit a personal statement as part of their application for this course.

Your postgraduate personal statement is going to shine a light on your personal experience, academic success, personal skills and any other factors that will support your application for further study.

Here are the key areas you’ll need to address:

Your passion and motivations

Studying a postgraduate course usually means you want to specialise in something. So what’s driving you?

Why this course?

Show that you’ve researched the course offering. What is it about this particular course that appeals to you? Is it the lecturers? The modules? Etc.

What makes you a good postgraduate candidate?

Tutors want to know that you can handle postgraduate study, so show them how your undergraduate experiences or work life has equipped you for a more advanced level of study. Key areas to address are research and group work but this can vary depending on your chosen course.

Relevant academic or work experience

Add anything relevant that relates back to your chosen course and shows how your skills will contribute towards your learning. What extra-curricular activities have you taken part in? What awards have you won? What employment or voluntary experience do you have that has helped you develop transferable skills? How do these specifically relate to the course you are applying for?

You should also mention your future plans and how a postgraduate qualification fits in. Try to look beyond your postgraduate study – do you plan to jump straight into a specific career or follow your studies with a research degree? Lastly, use plain, professional English and, where possible, utilise the language of your chosen industry.

Get more information on writing personal statements.

Course in Depth

Modules

In order to complete this course you must successfully complete all the following CORE modules (totalling 140 credits):

The main portfolio module at PGCert stage focuses on the relationship between you and your work. The purpose of this module is to enable you to critically and creatively explore a broad area of practical and theoretical dimensions surrounding your personal Programme of Study, creating focus which will inform your development to Diploma stage.

The aim of this PG Dip module is to encourage you to engage in the strategic planning and project management of work activities and studies relating to your Programme of Study, personal development and career objectives.

The aim of this PG Dip module is to encourage you to engage in the strategic planning and project management of work activities and studies relating to your Programme of Study, personal development and career objectives.

The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. It is important that we can support you appropriately, so you will be guided towards choosing a research topic which is relevant to your discipline and in which your lecturers have expertise. The outcome may take the form of a written dissertation or a practical outcome with accompanying reflective, critical and contextual material. The main consideration when choosing your topic is that it must be relevant to your programme and you should consider the relevance of this topic to your future academic or professional development.

In order to complete this course you must successfully complete at least 40 credits from the following indicative list of OPTIONAL modules.

The purpose of this PG Dip module is to enable you to identify and frame your research relative to the context of your Programme of Study. The module brings to fruition your developments from the Certificate stage, exploring an area that is of personal interest to you. The module aims to improve your powers of reflection, critical and contextual evaluation and to help you develop applied scholarship in relation to an area of professional practice defined within your programme of study.

The purpose of this PG Dip module is to identify and perceive the nature of professionalism relative to the context of your Programme of Study.

Core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Our course will equip you with the latest knowledge, skills and resources to help you investigate areas of personal and work-based interest.

You’ll develop your studies around your personal career ambitions and enjoy visits to industry events relevant to your interests . You can additionally arrange interviews with industry professionals working in cosmetics or beauty services promotion in the UK or globally.

As a graduate you’ll be able to apply your knowledge and practical skills to cosmetics branding and promotion, as well as sophisticated marketing and advertising concepts.

Assessment methods

Your course will include a mixture of practical projects and written work. You will develop a portfolio of work that showcases your abilities and ideas and is executed and managed in a professional manner.

At each stage you will also write reflective reports that encourage you to develop a critical and contextual framework within which to understand your practice and future career choices. You are assessed using a mixture of tutorial reviews, project work submissions and oral exams.

Classroom projects

You will be given opportunities to work alongside your peers in the wider Postgraduate Fashion and Textile community in order to create a fashion show. This annual ‘Vision for the Future’ fashion show is used as a fundraiser for charity. It is a collaborative project that relies entirely on student initiative within the course and beyond, and promotes peer tutoring and mentoring.

In addition to our focus upon you as cosmetics communicator, there are also opportunities for you to network with the professional world, and engage in external activities such as collaborating on projects  that enhance the student experience and provide ‘real life’ experience.


Postgraduate Fashion Finale Raises Money for Charity

The annual MA Fashion show, Vision for the Future, marked its fourth anniversary this year at BCU, flexing the talents of our Fashion Masters courses.

21 MA Fashion Design students showcased their collections, while MA Fashion Management, MA Fashion Promotion and MA Fashion Styling students took key roles in organising the spectacular event. Supporting Cancer Research UK, the show raised £430 for charity and gave students an experience of creative production on a live project.

Employability

Enhancing your employability skills

On the course you’ll experience excellent opportunities for work experience and live industry briefs, giving you practical, professional exposure and an awareness of the challenges and opportunities in the cosmetics sector.

Your research and experience of presenting your work in a professional manner will make you highly aware of current trends, cultural matters and industry practise. You’ll also learn about working in teams and benefit from collaborating across our extensive postgraduate fashion community.

In addition to our expert staff, you will meet a wide range of visitors from the cosmetics industry who will offer insight into current business practices and issues.

Upon completion of this course, you will have gained the ability to apply the knowledge, skills and methodologies of cosmetics branding and promotion to the analysis of complex cosmetics branding and promotion issues, and to the expression of sophisticated marketing, advertising concepts. You will also have developed the ability to identify personal, career and practical goals related to cosmetics branding and promotion including work experience and entrepreneurship.

Placements

You are encouraged, particularly during the PgDip and MA stages of the course, to seek external experiences and feedback from professionals and companies active in cosmetic branding and communication. 

The outcomes of such work, if it fits your programme aims, may also be deemed to contribute to your course work.

Often students can arrange placements to begin immediately after they have finished the course.  You are able to identify companies or places for work experience through the Research Skills module. The course team will also help you apply for, or prepare for, placements and work experiences.

OpportUNIty

OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

International Students

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Our international students

Our course welcomes students from across the world. We have an excellent reputation globally, as well as over 20 years’ experience teaching international students.

Many of our fashion promotion students choose to develop projects directly linked to their home countries and conduct field research around the world.

We are proud of our extensive international graduate community, which has a particular focus in Asia.

Facilities and Staff

Parkside and Curzon Buildings

Our Facilities

You’ll be based in our School of Fashion and Textiles, within The Parkside Building. The Parkside Building is part of our new multi-million pound City Centre Campus development in the heart of Birmingham's Eastside development.

Our staff

Claire Ritchie

Programme Leader MA Fashion Media Masters | Course Director BA (Hons) Fashion Branding and Communication

Working as a fully inter-disciplinary practitioner, Claire has been exploring the interface of fashion and a range of allied disciplines spanning the commercial and conceptual design fields. Following initial studies in applied fashion design, she has been busy styling spaces and bodies since 1995.

Claire's academic expertise merges fashion with project management, creative direction, styling, fashion photography, fashion film, retail display, curated space, multi-sensory branding, marketing, consumer behavior and youth subcultures. Having recently qualified as one of the world’s first BPS accredited fashion psychologists; she also designs experiences and artefacts, which examine the space between art, fashion and the senses. Her research interests lie within the realm of niche populations and their representation or empowerment through fashion.

Claire has taught for 25 years in fashion, design and business schools in the UK and overseas. She has held academic management, lectureships and external examiner roles at a range of UK and International higher education institutions including the role of Associate Head of the Department of Design at the University of the West of England and Head of the School of Fashion and Design at London College of Contemporary Arts. Claire has also held permanent lecturing positions at London College of Fashion, Nottingham Trent University, Southampton Solent, Coventry University and The University of Northampton, as well as working as an associate lecturer at the University of West London and The University for the Creative Arts with a specialization in creative visual fashion promotion.

Claire’s international appointments include Visiting Professorships at Grenoble Graduate School of Business, La Rochelle Business School, The National Institute of Fashion and Design, Uzbekistan, Yerevan State Academy of Fine Arts, Armenia, The School of Fashion and Design, Manila, and Mod’Art, Paris.

More about Claire

Jasbir Kaur

Jasbir is Deputy Director of Postgraduate Programmes in Fashion and Textiles and has extensive experience in commercial textile design and magazine production. Her work is published internationally and she has specific research interests in South Asian fashion.

More about Jasbir

Alison Rapsey

Course Director - BA (Hons) Fashion Business and Promotion

Alison has over 11 years of teaching experience joining Birmingham City University as a lecturer in Fashion Retail Management in 2006. Following her years of dedication to the department, in 2012 she became Course Director for BA(Hons) Fashion Business and Promotion.

Alison began her work in the fashion industry by working for Arcadia, across Dorothy Perkins and Burton stores in management roles and went on to the role of Ladieswear Manager in a newly opened Emporio Armani in 2000.

More about Alison