STEAMhouse announces sponsorship deal with global workwear manufacturer

STEAMhouse, Birmingham City University (BCU)’s centre for innovation, is delighted to announce its partnership with leading personal protective equipment (PPE) manufacturer Beeswift, whose sponsorship will provide workwear for STEAMhouse staff and discounted offers to members, as well as helping to support future student employability opportunities.

Posted 10 October 2022

James Fellows, Marketing Manager at Beeswift (centre), poses with representatives from STEAMhouse.

High-quality workwear from world-renowned brand

Beeswift, an established global manufacturer and wholesaler based in Birmingham, has become the official workwear and PPE sponsor of STEAMhouse.

They will provide a range of apparel to staff, ensuring STEAM technicians are appropriately dressed with the right PPE as they carry out their work.

Other STEAMhouse staff will also be wearing new uniforms that reflect the joint partnership (see pic below), ranging from T-shirts and polos to fleeces and sweatshirts.

The offer also extends to STEAMhouse members, including those at affiliate level, who will be able to access exclusive discounts and cost-effective PPE equipment and workwear – including shoes, goggles, overalls, lab coats and aprons - via the STEAMhouse Community site.

Supporting students with exciting business challenges

The Beeswift logo will adorn the new uniforms of STEAMhouse staff. Outside of this sponsorship, Beeswift will also take an active role in supporting BCU’s student community.

The business will devise specific business challenges and product development ideas, creating live briefs for BCU’s students to work on.

Beeswift will also connect with our Employability and Careers teams, providing industry insight to support placements and recruitment opportunities.

The students that work with Beeswift on the proposed business challenges will also have access to one-to-one support, mentoring and visits to the Beeswift headquarters in Birmingham.

Making a positive contribution

James Fellows, Marketing Manager at Beeswift, believes the partnership between the business and the University will yield long-term benefits, with the company already utilising the services of BCU’s talented students.

“We are delighted to be able to support Birmingham City University and join the STEAMhouse community as we continue to drive innovation across PPE and workwear categories.

"With access to a pool of talented students we have already started our employment drive with our first appointment in the marketing department.”

Julian Beer, Deputy Vice-Chancellor at BCU, is thrilled that Beeswift have agreed to sponsor STEAMhouse.

“Sponsorship from Beeswift, one of the region’s most renowned manufacturers and a firm supporter of growing talent in the region, is a real coup for STEAMhouse and the University in general,” he says.

“Not only will they provide quality clothing and products that will keep our staff and members protected while using STEAMhouse’s facilities, but it also opens the doors for our talented students and graduates to build their skills and experience by working on a host of industry-focused projects and challenges.

“Beeswift’s commitment to supporting BCU’s students and graduates reflects our own mission to become the University for Birmingham, providing transformational and real-world experiences for our student and graduate cohort so that they can make a positive contribution to the region.”

James recently also got to enjoy the launch of the new STEAMhouse building, a highly successful event that brought together creatives, businesses, entrepreneurs, academics and other leading professionals from the region.