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University seeks to find West Midlands’ most admired company

UNIVERSITY NEWS LAST UPDATED : 27 MARCH 2014

Birmingham City University has today launched a survey to find the ‘West Midlands’ Most Admired’ company.

In conjunction with the Royal Bank of Scotland, leading academics from Birmingham City Business School will research, collate and measure the reputational success on the perceptions of opposing companies in ten different sectors, including automotive, consumer industries and financial services.

The regional survey builds on the success of ‘Britain’s Most Admired Companies’ survey, which has been successfully designed and implemented annually by Birmingham City Business School for the past 23 years.

‘Britain’s Most Admired Companies’ published in Management Today is the most respected study of large company reputations in the UK, with 90% of the Top 200 quoted companies in the UK participating.

‘West Midlands’ Most Admired Companies’ survey will include a detailed analysis of more than 800 regional organisations with 100+ employees. Senior business leaders will be required to assess their competitors in the study which will ultimately unveil the coveted secret of what it takes to be admired by your closest rivals.

Using their 'gut feeling' about individual firms and inside industry know-how; business leaders from across ten sectors mark each other on ten different criteria. Considered the 'measures of success' the criteria ranges from the firm's ability to innovate and the quality of its marketing to its financial performance and the strength of its management team.

Professor Mike Brown, Senior Academic at Birmingham City University and founder of the Britain's Most Admired Companies study said: "Intangibles are playing an increasing role in the value of companies. Business reputation is one of the most important of these intangibles, it can propel a company towards its strategic goals, but it can also hasten a company’s demise. It is that important.”

Andrew Mitchell, Regional Director of Corporate Banking at RBS, said: “We are delighted to support the Most Admired West Midlands project in its bid to raise the profile of the most successful companies within our region. It's a great opportunity to allow companies to recognise their peers and celebrate their strengths and depth of capability. We encourage as many people as possible to come forward and participate in the survey, so we can further promote the region and hopefully stimulate future investment and growth".

The ‘West Midlands’ Most Admired Companies’ survey will close in four weeks. Birmingham City University and RBS will unveil the coveted winner in May.

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