Leading entrepreneur and business woman to launch new business growth service in Birmingham


Entrepreneur and Ultimo lingerie founder Michelle Mone OBE is to lead a University event next month to showcase how universities can encourage innovation, entrepreneurship and business growth in the region.

BCU Advantage

Birmingham City University

Michelle, who was recently made Baroness Mone of Mayfair and tasked with completing a rapid and wide ranging review of enterprise for David Cameron’s cabinet team, will speak at Birmingham City University’s ‘BCU Advantage’ launch on Wednesday 4 November. 

Michelle will provide insights on innovating in business, how her own business journey developed since leaving school at the age of 15 and how partnering closely with a university in the early days of her business development helped her on her road to success.

“Birmingham is a vibrant city full of young talent and I can’t wait to visit as part of my government review to learn more about how Birmingham City University is reaching out to help foster growth”, said Baroness Mone, who sold an 80 per cent stake in her lingerie firm in a multi-million pound deal last year.

“I had my first business idea when I was 10 and have proven that with passion and determination, the world is your oyster.

“Behind the passion, you also need expert advice and the role of universities in helping businesses grow cannot be underestimated. My first employee at Ultimo was a graduate and the innovation I embedded in the Ultimo business with the support of my local university was a key factor in its long-term success.

BCU Advantage is the new business growth service from Birmingham City University. Working with a range of expert partners, the service has been created to help businesses of all sizes achieve their goals.

“The networking event and service launch will help business professionals get money, get knowledge and get connected”, said Mark Smith, Director of BCU Advantage.

Limited places are available for the event, which runs from 6pm until 8.30pm on Wednesday 4 November at the University’s Curzon Building.

For more information and to register for an invitation, visit www.bcuadvantage.co.uk.

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