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A UK first for BCU: Event and Global Sport Management courses accredited by the Chartered Management Institute


As preparations begin for Birmingham to host the Commonwealth Games in 2022, Birmingham City University has launched two new undergraduate degrees – Event, Venue and Experience Management and Global Sport Management.

The Event, Venue and Experience Management course sees students immersed in live event experiences as part of their studies, as learners explore future trends in event technologies and develop an in depth knowledge of the critical elements of venue design.


Birmingham City University

Those studying Global Sport Management will learn from international sports leaders on the key contemporary areas of business and management in the global sports industry, including insights into the latest digital innovations.

Both degrees are the first courses of their kind in the UK to be accredited by the Chartered Management Institute (CMI), the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence.

“The Event, Venue and Experience Management course has been a great success to date and the CMI accreditation further validates its strong links to industry and our commitment to developing work ready graduates and leaders of the future”, said Richard Oddy, Programme Director for Event, Venue and Experience Management at Birmingham City University.

“It’s a perfect time for us at Birmingham City University to launch the Global Sport Management course”, added Dr Russell Cowley, Programme Director for Global Sport Management at Birmingham City University.

“The Global Sport Management degree is unique with its accreditation to the Chartered Management Institute. Furthermore, the course is very practice focused through our extensive contacts with industry leaders and organisations.

Dr Cowley is a former professional ice hockey player and previously played for Great Britain on the men's national ice hockey team.

Learn more about Birmingham City University courses.

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