International Sport Management - MSc
- Level: Postgraduate Taught
- Starting: September 2021
- Study mode: Full Time, Part Time
- Location: City Centre
Studying with us in 2021/22
It is possible that the 2021/22 academic year may be affected by the ongoing disruption caused by the COVID-19 pandemic. Any arrangements put in place by the University for the 2021/22 academic year will be in accordance with the latest government public health advice, pandemic-related/health and safety legislation, and the terms and conditions of the student contract.
This course has recently been updated. Please download the course specification for the up to date information.
The MSc International Sport Management course will provide the academic expertise and contacts to help students develop an exciting professional future in this growing industry.
KPMG states that the entire global sports market – including infrastructure, events, training and sports goods – is estimated to be worth between $600-700 billion a year, and the industry growth outpaces most countries yearly GDP. Over the past decade there has been a huge increase of career opportunities in the global sport sector that require graduates with the skills, attributes and experience to thrive in such a dynamic industry.
According to Deloitte, sport business related activity will significantly outpace the average rate of growth in the wider economy well into the next decade. In terms of industries, sport now ranks among the top 15 mainstream activities in the UK economy including telecommunications, legal services and utilities.
Combining theory and practical application this course will draw heavily from executive international sport leaders, such as Manchester City Football group, Edgbaston, Birmingham City FC and ESL to name a few, to cover multiple aspects such as crisis and risk management, technology and digital innovation, marketing, events, operations and analytics.
Given the aforementioned, and input from industry, this course is designed with the scientific (MSc) nature to enhance you with the necessary numeracy and analytic skills to see you excel and progress in the global sports industry.
Professional Placement option
For our MSc International Sport Management degree, you will have the opportunity to take the Professional Placement version of the course, which is offered as an alternative to the standard version of the course.
This will allow you to complete a credit bearing, 20 week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability and transferable skills. The placement experience will allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.
You will be responsible for finding and securing your own placement. The University, however, will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study, with support from our Careers+ team as well as advice and guidance from your School.
Please note that placements will only be confirmed following a competitive, employer-led selection process, therefore the University will not be able to guarantee placements for students who have registered for the ‘with Professional Placement’ course.
For full details, please click here.
What's covered in the course?
Underpinning the philosophy of the course are the following purpose and objectives:
Purpose
To inspire and equip postgraduate students with further expertise to develop a high level of academic skills leading to experienced employment and career development within the fast growing ‘International Sports industry domain’
Objectives
- Technical: to furnish students with the practical skills and expertise to add high value within the Sports industry
- Behavioural: to nurture the appropriate levels of energy and internal/external ‘customer-centric’ behaviours to create innovative products and services
- Cognitive: to provide students with high levels of critical reasoning and problem-solving capabilities that will ensure they stand out among their competitive set
- Be truly international: to provide students with international experiences, making this course unique in the marketplace
All modules balance a range of relevant theory and concepts with practical application and throughout the course students reflect and apply this content into real life scenarios – enabling students to enhance and critique their learning. In short, this is a course designed to be the catalyst for students to forge a hugely successful career in the international sports industry.
Why Choose Us?
- The course provides and immerses students in the true international nature of the industry through course content, assessments and visiting out in the field (practice).
- You will gain a professional outlook and real-world experience by interacting with a multitude of sporting professionals and international sport organisations.
- You will learn from academic experts of BCU across the Department of Strategy Management & Marketing (SMM).
- Birmingham will be hosting the 2022 Commonwealth Games and students will be ideally placed to take advantage of all the opportunities this will bring in the lead up to and during the event.
- You will be provided with access to and support while using essential resources, such as journals and academic databases as well as training in relevant IT applications (SPSS and EXCEL).
- Students will study in our state-of-the-art City Centre Campus in the UK’s second city.
- You will have the opportunity to go on a field trip, to a European destination, which will link into the course module Managing International Sport Events.*
- Birmingham City University has just launched the UK's first Centre for Brexit Studies, and the recent researching all aspects of the UK's vote to leave the EU, including the impact it has on the sports industry
- You will be able to work on exciting projects for real-life clients through our Business Advice Centre, giving you exposure to the challenges and issues faced by businesses as well as the chance to develop successful solutions. Opportunities are available with local, regional, national and even global businesses such as BMW.
- The Centre also offers expert support for your own entrepreneurial ideas, so you can start planning your own start-up or take your existing business to the next level. Following graduation, you will have the opportunity to apply for STEAMhouse Business Incubator membership.
*Note – Students unable to travel on the field trip will be provided with an alternative method of assessment for the module
Open Days
Attending one of our Virtual Open Days is a great way to find out more about the courses we offer and get answers to any questions you might have. Our next postgraduate Virtual Open Day is taking place on Wednesday 9 June.
Book now
This course is open to International students
Why Take a Postgraduate Placement?
We explore how you can get a head start on your career with a postgraduate placement.
Entry Requirements
We require one of the following:
Essential Requirements
| Essential - Entry to Stage One |
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An honours degree of a British University or equivalent institution (minimum 2:2) |
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An equivalent graduate level qualification from an overseas university or equivalent institution (minimum 2:2) |
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A pre-masters programme approved by Birmingham City University |
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A pre-masters programme with a minimum of 55% average |
Other qualifications will be considered on a case by case basis.
Additional information for EU/International students
| Essential | ||
|---|---|---|
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Applications from international applicants with equivalent qualifications are welcome. Please see your country page for further details on the equivalent qualifications we accept. In additional to the academic entry requirements listed above, international and EU students will also require the qualifications detailed in this table. |
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| English language requirements 2020/21 | ||
| IELTS |
6.0 overall with 5.5 minimum in all bands If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information. |
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| Other accepted qualifications | Visit our English language page | |
International Students
Don't meet our entry requirements? You could apply for courses at our International College.
- UK students
- International students
Award: MSc
Starting: Sep 2021
- Mode
- Duration
- Fees
- Full Time
- 1 Year
- £8,800 per year
- Full Time
- 18 Months (Professional Placement)
- £9,700 per year
- Part Time
- 2 Years
- £4,400 per year
Award: MSc
Starting: Sep 2021
- Mode
- Duration
- Fees
- Full Time
- 1 Year
- £13,200 per year
- Full Time
- 18 Months (Professional Placement)
- £14,600 per year
If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead.
Personal statement
Students are required to submit a personal statement as part of their application for this course.
Your postgraduate personal statement is going to shine a light on your personal experience, academic success, personal skills and any other factors that will support your application for further study.
Here are the key areas you’ll need to address:
Your passion and motivations
Studying a postgraduate course usually means you want to specialise in something. So what’s driving you?
Why this course?
Show that you’ve researched the course offering. What is it about this particular course that appeals to you? Is it the lecturers? The modules? Etc.
What makes you a good postgraduate candidate?
Tutors want to know that you can handle postgraduate study, so show them how your undergraduate experiences or work life has equipped you for a more advanced level of study. Key areas to address are research and group work but this can vary depending on your chosen course.
Relevant academic or work experience
Add anything relevant that relates back to your chosen course and shows how your skills will contribute towards your learning. What extra-curricular activities have you taken part in? What awards have you won? What employment or voluntary experience do you have that has helped you develop transferable skills? How do these specifically relate to the course you are applying for?
You should also mention your future plans and how a postgraduate qualification fits in. Try to look beyond your postgraduate study – do you plan to jump straight into a specific career or follow your studies with a research degree? Lastly, use plain, professional English and, where possible, utilise the language of your chosen industry.
Get more information on writing personal statements.
Financial Support
We offer further information on possible postgraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.
Did you know that you will soon be able to apply for a postgraduate loan of up to £1,222 for some courses and options?
Year One
In order to complete this course a student must successfully complete all the following CORE modules (totalling 140 credits):
In order to complete this course a student must successfully complete at least 40 credits from the following indicative list of OPTIONAL modules:
OpportUNIty
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
Business Advice Centre
The Business Advice Centre (BAC) is the Business School's hub that offers a range of support services to you throughout each stage of your student learning experience.
We have a range of support solutions for students as well as opportunities to enhance your employability and entrepreneurial qualities.
Whether you are considering starting your business, connecting with real companies or enhancing your graduate opportunities, the Business Advice Centre can help you.
Welcome to the Birmingham City Business School, home to students from over 70 countries all around the world!
Birmingham City Business School is one of the UK’s largest, most established and most respected business schools. Our programmes are practice based and many have an international focus, which means your course will be entirely relevant to today’s business world. Almost all of our courses, both at undergraduate and postgraduate level, are open to international students.
We also have links with universities across the world, including Europe, the USA, China, India and Malaysia.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
- Explore some of the good reasons why you should study here
- Find out how to improve your language skills before starting your studies
- Find all the information relevant to applicants from your country
- Learn where to find financial support for your studies
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Birmingham City University International College (BCUIC)
International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.
BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.
Our Facilities
We are constantly investing in our estate and are currently in the process of spending £340 million on new learning facilities.
The Curzon Building
This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.
The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.
The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.
The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.
The Curzon Building also features:
- An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
- Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
- A modern 300-seat food court with space to study and socialise
- Brand new, accessible IT facilities with full Office365 for all students for free
- Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point
Shauna Kearney
Lecturer in Sports Management
Shauna Kearney is in the final stages of her PhD in which she theorizes and examines the role of ableism in the marketplace inclusion/exclusion experiences of people with disabilities, in the context of 2012(UK) and 2016 (Brazil) Paralympic Games.