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Esports Management - BA (Hons)

Clearing places available

96 points required

Work out your points with our UCAS points calculator

  • UCAS Code: 1033
  • Level: Undergraduate
  • Starting: September 2020
  • Location: City Centre
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0121 331 6777

Call us to talk through your Clearing options and find the right course for you.
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96 points

(or equivalent) is the minimum you will need to be considered for this course in Clearing.

Use the UCAS Tariff Calculator to work out your points.

Apply nowCall the hotline

See hotline opening hours.

Please note: the entry requirements listed below are relevant for main cycle applications and may not be applicable during Clearing.


Rob Black, Chief Operating Officer of ESL UK

"Birmingham City University are providing a genuinely insightful and exciting course to prepare students for the fast moving world of esports."

Esports has become one of the world’s most exciting entertainment trends with a recent industry report stating that the industry is expected to be worth $1.7 billion by 2021, growing at a rate of 18.4% per year.  With this growth there is the increasing number of job opportunities for graduates with the knowledge and expertise to excel in this environment.

What's covered in the course?

The BA (Hons) Esports Management course will provide you with the academic expertise and contacts to help you develop an exciting professional future in this growing industry. 

Combining theory and practical application this course will draw heavily from practicing esports leaders to cover multiple aspects such as technology and digital innovation, marketing, events, operations and analytics. Internships, placements, project fieldwork and workshops will enable you to create a CV that will allow you to apply what you have learnt and make the contacts required to kick start a successful career.

Why Choose Us?

  • The course provides full exposure to the esports ecosystem at each level of study giving you a true focus on the business and management of the industry
  • You will gain a professional outlook and real-world experience by interacting with a multitude of esports professionals and global esports organisations
  • The course is accredited by the Chartered Management Institute (CMI).
  • Members of the course team have pivotal roles in the Association for Continuing Education in Esports, which is currently driving the advancement of esports education across the UK.
  • Birmingham is host to ESL One, which is a global event for the Dota2 game hosted by ESL – an organisation that we have built a good relationship with.
  • You will study in our state-of-the-art City Centre Campus in the UK’s second city
  • Birmingham City University has launched the UK's first Centre for Brexit Studies, researching all aspects of the UK's vote to leave the EU, including the impact it has on multiple industries – and of course esports
  • You will be able to benefit from our Graduate+ initiative. This three-year award course enables you to gain award levels for all the extra-curricular activities students undertake so that you can stand out from the crowd on graduation

Students outside Millennium Point

Open Days

Our Virtual Open Day for this course will take place on 26 September 2020. Book now and we will email you with a link to the Virtual Open Day for your subject area of choice.

Book now

This course is open to International students

Course Accreditations

Chartered Management Institute

Entry Requirements

96 POINTS

(or equivalent) is the minimum you will need to be considered for this course in Clearing. Use the UCAS Tariff Calculator to work out your points.

Got your results?

If you've already received your results and have enough points for this course you can apply online now.

Apply now

Waiting for results?

Download our guide to Clearing to prepare ahead of results day and get your results day 2020 questions answered.

Get advice

Alternative options

If you do not have 96 points, you may like to look at our:

Or explore your options if you don’t have enough points for any of our courses.

Please note: the entry requirements listed below are relevant for main cycle applications and may not be applicable during Clearing.


We accept a range of qualifications, the most popular of which are detailed below.

Essential Requirements

BBC or 112 UCAS tariff points from A/AS Level with a minimum of 2 A Levels.

Typical Offers (UK Students)

GCSE English Language and Maths at grade 4 or above, at the point of enrolment. Equivalent qualifications will be considered. Plus, you must have achieved or be completing one of the following:

UK Qualification Requirements 2019/20
A Level / AS Level BBC at A Level (112 points). A maximum of three subjects are considered. Other 6-unit qualifications can be considered in lieu of one or two A-level subjects.
Access to Higher Education Diploma Pass overall with 60 credits, 45 at Level 3 and 15 at Level 2. GCSE Mathematics and English Language at grade 4 or above or equivalent qualifications must be offered.
BTEC National Diploma (12-units not including early years) / Pearson BTEC Level 3 National Diploma D*D*. Can be offered along with either one A-level, 2 AS-levels or one BTEC Subsidiary Diploma / OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 112 tariff points.
BTEC Extended Diploma (18-units not including early years) / Pearson BTEC Level 3 National Extended Diploma DMM (112 points).
BTEC Subsidiary Diploma / Pearson BTEC Level 3 National Extended Certificate D. Must be offered along with either two A-levels (grades B and C), two BTEC Subsidiary Diplomas / OCR Cambridge Technical Introductory Diplomas (grades D and M) or a BTEC 12-unit National Diploma / OCR Cambridge Technical Diploma (grades DM).
International Baccalaureate Diploma

Obtain a minimum of 28 points overall. Students who do not complete the IB Diploma will be considered on the basis of their IB Certificates and alongside other acceptable level 3 qualifications to meet 112 UCAS Tariff Points.

If taking the IB Certificate you will need to obtain a total of 14 points or above from three Higher Level Subjects.

Irish Leaving Certificate (Higher Level) Pass the Irish Leaving Certificate with a minimum of 112 tariff points, achieved in four Higher level subjects. This must include Maths and English Language taken at either Ordinary level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level (minimum grade H5/D1).
Scottish Advanced Higher

Achieve a minimum of 112 tariff points achieved in either three Advanced Highers or from a combination of two Advanced Highers plus two Highers. Where three Advanced Highers have been taken achieve a minimum of grades CCD.

Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of CD in two Advanced Highers plus grades of CC in two Highers).

Maximum of three Advanced Highers can be considered together.

Advanced Welsh Baccalaureate Skills Challenge Certificate

Advanced Welsh Baccalaureate Skills Challenge Certificate with grade B plus grades BB at A-Level (or equivalent qualifications).

Must be offered along with either two A-levels (grades B and B), two 6-unit BTEC Subsidiary Diplomas / OCR OCR Cambridge Technical Introductory Diplomas (grades D and M) or a BTEC 12-unit National Diploma / OCR OCR Cambridge Technical Diploma (grades DM).

Other qualifications
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.
Additional information for EU/International students
Essential

Applications from international applicants with equivalent qualifications to 112 points are welcome. Please see your country page for further details on the equivalent qualifications we accept.

In additional to the academic entry requirements listed above, international and EU students will also require the qualifications detailed in this table.

English language requirements 2020/21
IELTS

6.0 overall with 5.5 minimum in all bands

If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information.

Other accepted qualifications Visit our English language page

Don’t meet our entry requirements?

You could apply for a foundation course or a course at our International College. These routes have lower entry requirements and act as the bridge to a full degree. To find out more, please select your status:

Home student International student

  • UK/EU students
  • International students

Award: BA (Hons)

Starting: Sep 2020

  • Mode
  • Duration
  • Fees

Sorry, this course is not available to International students.

The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.

Places available to start in September 2020

If you'd like to start this course full-time this September, you can apply through Clearing.


Got your results?

If you've already received your results and have enough points for this course you can apply online now.

Apply now

Waiting for results?

Download our guide to Clearing to prepare ahead of results day and get your results day 2020 questions answered.

Get advice

International and part-time students can apply online as normal using the links above.

Want to start in September 2021?

You can apply via UCAS from September 2020.

Personal statement

UK / EU students are required to submit a personal statement as part of their application for this course.*

The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

*Non-EU students are not required to submit a personal statement when applying for this course.

Additional costs

There are no compulsory additional costs or charges associated with studying on this course. While you may choose to purchase personal copies of text books, all our key text books are available from our library or online (subject to normal library loan and online access arrangements).

Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Accommodation and living costs

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

Worried about personal statements?

Worried about personal statements?

If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.

Get personal statement advice

Loans and Grants

Financial Support

We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Year One

In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).

Introduction to the esports Ecosystem
20 credits
Managing Teams in the esports Industry
20 credits
Marketing Foundations
20 credits
Esports Event Management
20 credits
Building Your Brand
20 credits
Finance for Managers
20 credits

Year Two

In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).

Big Data, Analytics and Innovation in esports
20 credits
Culture and Consumer Behaviour in esports
20 credits
Managing esports Venues
20 credits
Marketing Communications & Planning
20 credits
Methods in esports Research & Project Management
20 credits
Contemporary esports Management Issues
20 credits

Final Year

In order to complete this course, you must successfully complete all the following CORE modules (totalling 100 credits).

Integrative Business Research Project
40 credits
Strategic Marketing Management & Planning
20 credits
Law and CSR in esports
20 credits
Esports Leadership
20 credits

In order to complete this course, you must successfully complete at least 20 credits from the following indicative list of OPTIONAL modules.

Governance & Policy Issues in the esports Ecosystem
20 credits
Operational & Process Improvements in esports Venues
20 credits
Media & Broadcasting in esports
20 credits
All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.
Chartered Management Institute
Chartered Management Institute

This course is accredited by the Chartered Management Institute (CMI). This means that you can achieve the Level 5 CMI Certificate in Management and Leadership alongside your degree. The award is conditional on successfully completing the Honours degree programme in the appropriate module areas.

Study and work abroad

If you are interested in undertaking part of your studies abroad, the Erasmus scheme may be of interest to you. It allows higher education students to study for part of their degree in another European country.

It is open to undergraduates in their second year (or above) and offers a unique opportunity to enhance your CV and experience new cultures. If you study with us you will have access to an Erasmus co-ordinator, who can provide information about which institutions we have links with.

Find out more

OpportUNIty

OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Firewalking

BCU Graduate+

Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.

Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.

More about Graduate+

*DLHE Survey 2016/7

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

The UK remains one of the world's leading study destinations

The UK remains one of the world's leading study destinations for international students.

The first-class experience offered by universities are reflected in the world’s largest survey of international students. International students are more likely to recommend the UK than any other leading English-language study destination.

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.

BCUIC

BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Curzon facilities eatery
Curzon facilities staircase
Curzon facilities student hub

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £340 million on new learning facilities.

The Curzon Building

This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.

The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.

The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.

The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.

The Curzon Building also features:

  • An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
  • Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
  • A modern 300-seat food court with space to study and socialise
  • Brand new, accessible IT facilities with full Office365 for all students for free
  • Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point

Richard Oddy Profile Picture 100x150

Dr Richard Oddy

Senior Lecturer and Programme Director

Dr Richard E. Oddy is a Senior Lecturer and Course Director specialising in Marketing, Sport, Event and Esports Management. He has developed and launched a number of new courses in these specific fields, and has over a decade of teaching experience at both undergraduate and postgraduate level.

Full Profile

Russell Cowley Staff Profile 100x150

Dr Russell Cowley

Senior Lecturer, Programme Director for Global Sports Management

Dr Russell Cowley retired from a professional ice hockey career (2017) that spanned over 17 years, winning a world championship gold medal in April 2017, also his final game at the elite level.

Full Profile