Anh Phan

• AI adoption in Human Resource Management

• Technology and innovation in the workplace
• Strategic and operational HRM
• Organisational behaviour and change
• Inclusive and research-informed teaching
• AI responsibility and Ethics
• Digital transformation and the future of work

• PhD in Business (Artificial Intelligence in HRM), Birmingham City University, UK (2025)
• PGCert in Higher Education (FHEA), Birmingham City University, UK (2025)
• PGCert in Research Practice, Birmingham City University, UK (2020)
• SEDA Higher Education Teaching Qualification, Birmingham City University, UK (2025)
• MA. International HR Management, Birmingham City University, UK (Distinction - 2019)
• BA (Hons) - HR Major, Eastern International University, Vietnam (Distinction -2017)

• FHEA
• SEDA Recognised learning facilitator  
• Associate CIPD Member
• AACSB Member
• CMI Member
• BAM Member

Level 7

• HRM7067 The HR Research Project
• HRM7062 Managing & Leading Expatriates
• MAN7129 Cross-Cultural Management 

Level 6

• MAN6073 Strategic Management
• BUS6083 Extended Business Research Project
• BUS6059 Integrated Business Research Project

Level 5

• PPY5001Professional Placement
• MAN5060 Management Development

Level 4

• HRM4004 Introduction to Human Resource Management (Module Leader)

• HRM4007 Organisation and Behaviours

• MKT4024 Developing Your Personal Brand
• MKT4022 Principles of Marketing
• MAN4036 Insights into Management

Level 3

• BUS3008 Foundation Practice Project
• MKT3000 Developing Interpersonal & Marketing Skills for Success

• AI Adoption in HRM: Investigating the factors influencing HR professionals’ intention to adopt AI technologies, using UTAUT and psychological constructs such as perceived risk and status quo bias.

• Digital Transformation in the Workplace: Exploring how digital tools reshape HR functions and employee experiences.
• Inclusive and Engaging Pedagogies: Evaluating the impact of gamification and research-informed teaching strategies on student engagement and attainment in HRM education.
• Knowledge Transfer in HR Innovation: Supporting enterprise collaboration and applied research through KTP-informed practices.

Research Gate: https://www.researchgate.net/profile/Anh-Phan-32

• Phan, A., & Pham, L. (2026). The Anthropomorphism Paradox: An Expectancy–Value Perspective on Anthropomorphism, Utility and Threat. Paper accepted for presentation at the British Academy of Management Conference (BAM) 39^th, (Organisational Psychology Track), Royal Holloway, University of London, September 2026. BAM2026 Proceedings. ISBN: 978-0-9956413-9-6.

• Phan, A., Farjadian, F., & Ridha, H. (2026). Retrofitting Older and Legacy Businesses via Corporate AI-Enabled Learning and Development. Book chapter 10, in AI-Driven Education in the United Arab Emirates: Policy, Practice, and Market Transformation in a Smart Nation. Palgrave Macmillan (Springer Nature).
• Phan, A., (2024).The Use and Acceptance of Artificial Intelligence (AI) in Human Resource Management (HRM) – Comprehensive Findings from Mixed-Method Research (HRM track).Accepted to be presented at British Academy of Management Conference (BAM) 38^th, Nottingham Trent University, Nottingham, England, between 3^rd September to 6^th September 2024.BAM2024 Proceedings. ISBN: 978-9-9956413-7-2.
• Phan, A., Philp, B., Millman, C., (2023). The Use and Acceptance of Artificial Intelligence in Human Resource Management – The first phase: Qualitative Research (HRM Track). Accepted to be presented at British Academy of Management Conference (BAM) 37^th, University of Sussex, Brighton, England, between 4^th September to 6^th September 2023.BAM2023 Proceedings. ISBN: 978-0-9956413-6-5.
• Phan, A., Philp, B., Millman, C., (2022). Exploring the Use and Acceptance of Artificial Intelligence in Human Resource Management. Achieved the 2^nd Up- Runner Award (£1000), PhD 3-min Pitch Contest, Innovation Fest 2022 by BCU STEAMHouse and Santander Universities, Birmingham City University, Birmingham, England, between 10^th May to 23^rd May 2022.
• Phan, A., Hawela, M., Ahmed, W., (2022). Exploring the Impact of Artificial Intelligence technologies in Human Resource Management (HRM Track).Accepted to be presented at British Academy of Management Conference (BAM) 36^th, University of Manchester, Manchester, England, between 31^st August to 2^nd September 2021. BAM2022 Proceedings. ISBN:978-0-9956413-5-8.

• Scholar School System University College Centre (Birmingham, UK: 2021-2022) - Business Lecturer - Delivering HE courses and Designing teaching materials in Business Field for HNC|HND students.
• Birmingham City University, School of Business (Birmingham, UK: 2022) - Visiting Lecturer and Research Assistant - Delivering HE courses in Business Field for Undergraduate/Postgraduate students/Conducting research analysis for the faculty project.
• Birmingham City University, International Office (Birmingham, UK: 2019-2021) - Marketing and Conversion Assistant for EU and international students - Marketing and Conversion Management and Campaigns.
• Becamex English Language Centre (Binh Duong, Vietnam: 2014-2018) - Educational Consultant and Teaching Assistant - High Quality English Courses, Native English Teachers.
• Examination Cambridge Centre (Binh Duong, Vietnam: 2012-2017) - Invigilator of international exams- Organising International English exams for Vietnamese students.
• Friesland Campina Multinational organization (Ho Chi Minh, Vietnam: 2011-2012) - Assistant of HR Director’s Secretary- International Milk Producer, Dutch Lady Brand (Host: Holland).

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