Contrary to what people might think, there is no single ‘right way’ to get into PR. It is an industry built on relationships, and the ability to bring your perspective into the room. That’s why choosing the right postgraduate course that offers both practical experience and industry access is critical.
Contrary to what people might think, there is no single ‘right way’ to get into PR. It is an industry built on relationships, and the ability to bring your perspective into the room. That’s why choosing the right postgraduate course that offers both practical experience and industry access is critical.
At Birmingham City University, the MA Public Relations creates the opportunities for students to engage directly with industry professionals, build networks and develop their voice. For me, one of those opportunities was speaking at the People Like Us x Women in PR event hosted at BCU.
The People Like Us x Women in PR event brought together students, graduates and industry professionals for an evening of conversations, networking and shared experiences.
The moment I realised this course was different
One thing that stood out to me quite quickly on the MA was how much the lecturers genuinely want you to do well, academically, and professionally. They don’t just teach and send you on your way. They share opportunities, give helpful feedback, and encourage you to go for things you might naturally talk yourself out of.
The opportunity to speak at this event came from a lecturer, Kelly O’Hanlon sharing it and encouraging us to apply. It seems like a small thing, but that kind of support makes a huge difference. Without it, I probably would have scrolled past and assumed it was not for me.
Instead, I applied, and somehow, I ended up on that stage.
Being in spaces I didn’t think I belonged in (yet)
The room was full of people from various PR and communications sectors. There were professionals connected to agencies like Leopard Co. and Hope and Glory, people working in communications roles within the NHS and public sector, and those involved with networks like the Chartered Institute of Public Relations, Women In PR, International Association of Business Communicators (IABC) and UK Black Comms Network.
And then there were organisations like People Like Us and Women in PR, who are actively trying to make the industry more inclusive and open up space for people who don’t always see themselves represented.
From dissertation to speaking in front of industry professionals
My talk was based on my dissertation, where I explored the experiences of Black women in the UK PR industry.
It started with a question I had before even entering the field - ‘what does it actually feel like to build a career in a space where you don’t often see people who look like you?’
Speaking about that in front of industry professionals was nerve-wracking, I won’t lie. But it was also one of those moments where everything clicks. You realise that what you have been working on in class - your ideas, your perspective - actually matter in the industry.
Networking (but not the awkward kind)
Professional networking can be daunting. Even Nyasha Bonde, a BCU grad now well into her career, admitted: "At the start of my career, I used to hate networking. Partly imposter syndrome, partly being very aware I was often one of the youngest in the room." But events like this completely changed my perspective.
It was just conversations, impactful ones with people who all are rooting for your success. Speaking to people about their careers, their experiences, how they got started. Meeting others who are in the same position as you. Realising that everyone, at some point, was figuring it out too.
And I love how as students and recent graduates, we were actively part of the conversation. That sense of inclusion is crucial when starting out in an industry that can often feel competitive and difficult to break into.
The kind of support that stays with you
I don’t think I can talk about this experience without mentioning the lecturers again, because they really are a big part of it.
They prepare you for situations like this. They give you the confidence to apply, to speak, to show up. And even now, after graduating, that support still means a lot. It’s one of the reasons I felt ready to step into a space like that and actively take part.
Beyond the lecturers, the event was filled with graduates supporting each other. At the event, a BCU alumna, Emma Bangura, shared that you have to be audacious and never be afraid to take up the space we’ve earned in this industry.
More than just a degree
Looking back, I think what I value most about the MA Public Relations course is that it didn’t just teach me about PR, it helped me see where I fit within it.
Opportunities like the People Like Us x Women in PR event were the moments that helped me grow the most.
They built my confidence. They expanded my network. They reminded me that my perspective has a place in this industry.
And if you’re someone considering the course, wondering whether it’s worth it or whether you’ll find your footing, I was in that position not too long ago.
You don’t need to have everything figured out. You just need to be open to the opportunities when they come, and on this course, they really do come.