Home of Warwickshire County Cricket Club
The perfect partnership
We’re deeply proud to have a longstanding partnership with Edgbaston and Warwickshire County Cricket Club. Our home city has so much to offer, and we continue to partner with organisations both locally and nationally who contribute to the economic, cultural and social growth of Birmingham and the West Midlands.
These partnerships enrich the experience we are able to provide to our students, through real-world application of their studies. Through the skills, expertise and experience of our students and staff, we are delighted that BCU also makes a difference to our partners, and the communities they serve.
It is the richness of opportunity on both sides which makes our partnership with Edgbaston and Warwickshire County Cricket Club so special. We’ve worked together since 2016, and in that time, have seen many students pass through the gates of this famous old ground as they augment their studies with practical application in fields as diverse as sports therapy and strength and conditioning, photography and marketing. We’ve seen too the benefits that the fresh perspectives of our students can bring to the club – from players being treated by our students to seeing the club’s merchandise shot by our talented photographers.
Placements and live projects
Third-year Sports Journalism students supported Warwickshire County Cricket Club's last game of the season. They had the chance to interview one of the club's top players, Oliver Hannon-Dalby as well as the team's coach Mark RobinsonPlacement stories at Edgbaston
The brief consisted of photographing merchandise for the club’s website, using the professional photography studios in our very own Parkside building. Photography students took on roles such as art direction and project management.Photography Live Brief
There's no better way to prepare for work than to experience it first-hand. We have had various students from across our university undertake placement years at Warwickshire County Cricket Club's Edgbaston Stadium.
Cricket on Campus
Players and coaching staff alike have been regular visitors to our campuses over the years.
Interview with Chris Woakes
Joined by Mo, a sports student, Chris answers questions about his journey to the international stage, his training, and the highs and lows of his career. Get an inside look at the life of one of England's top cricket players and discover what it takes to make it to the top.
Behind the Scenes with Warwickshire County Cricket Club
Join Kieran, a Media Production student, as they spend the day helping out with Warwickshire County Cricket Club's content day on campus, where they get to assist in creating engaging content for the club's social media channels.
The team gets trained up at City South Campus
Warwickshire County Cricket Club took part in sessions lead by students from the University’s sport courses. The players received training about eating nutritious, balanced meals on match days as well as a strength and conditioning session.
Bears bring the coffee
Birmingham Bears captain and T20 star Carlos Brathwaite handed out free coffee to staff and students at Birmingham City University to mark the return of the University’s name to the team’s playing shirts and a two-year extension to the current commercial partnership.
IN THE NEWS
Innovative video-trial system helps unearth fresh cricket talent
Warwickshire County Cricket Club has revolutionised its selection process by accepting video submissions from aspiring young cricketers as it builds on co-funded research with BCU into ...
BCU bowls over Warwickshire with new sponsorship deal
BCU has strengthened its links with Warwickshire County Cricket Club by signing a new sponsorship deal for the 2023 season. Already Warwickshire’s official university partner, BCU will now have its...
Cricketers still need a substitute plan if the sport is to reduce suicide rates, says WCCC boss
Despite efforts to reduce suicide rates in recent years, sportsmen and women still need more support to find a purpose when they retire, says Warwic...
Batting for Research
Postgraduate researcher Tom Brown has launched a development scheme to help young British South Asian cricketers break into the professional game.
[00:00:10] The partnership between Edgbaston and BCU is really important to us. I think the university is a big institution in the city, as is the cricket ground. So bringing the two together is really important in terms of the expertise that we can get from the university. But also I think the profile that we give to the university globally. Student placements are excellent, brilliant for us because they bring in fresh ideas, they bring in energy and are bringing different perspectives and experiences for the players
[00:00:35] The benefits are twofold. The first is that by having people like medical students and sports science students come into the back office, it helps the players improve and get ready for a season and improve their performance on the field.
[00:00:47] Secondly, the players do use the university sports facilities so it improves their training, particularly pre-season. The link with BCU and Tom Brown has been pivotal. It will change the way that we think about recruiting more diverse people into the cricket community. So without BCU, I don't think that work would exist and therefore we wouldn't be able to make some of the changes that we're making today.