Nataliya Rozhin
Senior Lecturer in Fashion and Textiles
Nataliya Rozhin is an award-winning fashion designer, entrepreneur, community activist, and STEAM Fellow, who integrates fashion, technology, and AI via industry-led projects advancing portfolio development and enterprise skills. She founded STEAM Fashion and Fashion Play Lab, where students collaborate with technologists, computer scientists, the ADM Archive, and industry partners to create future-focused work.
Her teaching features industry projects, studio-based learning, and guided use of tools such as AI visualisation, CLO3D, and VR try-on, using clear, practical design methods. A former fashion business owner, Nataliya builds enterprise and professional practice into the course. Her research examines how experimental fashion is communicated and received by the public and media. Trained in Ukraine, Japan, and the UK, she brings a global, practice-led perspective with a focus on experimental fashion and sportswear innovation.