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Yemisi Akinbobola

MA Global Media Management 

Yemisi index photo

MA Global Media Management

Find out more about the course

What have been your career highlights so far?

Winning the CNN African Journalist Award (sports reporting) in 2016. It was for an investigative story I did with a team of two other journalists. To do the story, we made a successful funding application, and this enabled us to expose the trafficking of West African boys by fake football agents. Throughout my career I have had the opportunity to interview leaders in industry and politics. One of my favourite interviews was with a doctor working with the UN during the Ebola outbreak in West Africa. I have been privileged to establish my own media companies and been on both sides of success and failure. You learn valuable lessons and skills either way your business goes. Now I am committed to the empowerment of women in media through my group African Women in Media.

What is your favourite thing about working at Birmingham City University?

The camaraderie among my colleagues. Staff are willing to support and help you if you ask for it. There is a solid sense of community and togetherness in the School of Media that makes it a joy to work in.

How did you come to your current role, what have you done before Birmingham City University?

I have run several media businesses, worked as a freelance journalist, managed communications for a few charities, so I have extensive industry experience at various positions. During this time I was also a visiting lecturer at BCU so I was always seeking out ways to bring my practice experience to academia.

What do you think sets the School of Media apart from other university media departments?

We have an array of expertise and industry standard facilities that always makes be proud to showcase when we have visitors.

What are your main responsibilities as Course Leader?

As a course director I have to ensure the course delivers and that my students are well looked after. That means ensuring all the systems and processes work for them to make their learning experience a smooth one. I am the personal tutor to all students on my course, so in this role I enquire about their personal welfare so that they are able to maximise the opportunities they have at BCU.

What are your specialist areas of expertise?

My specialist area is running media businesses, building communities, and developing strategic partnerships.

What are your research interests?

My research interests are: media entrepreneurship, African feminism and digital journalism. I am interested in defining African feminism, and ways African women are using digital platforms to challenge patriarchy and other institutional arrangements that subordinates them.

What can prospective students look forward to most when they join your course?

The bridging of their media skills and expertise, with business and global media management topics. I also organise guest speakers and field trips so they get to hear from people in the real world of media business. My own business experience is passed on to students through the various topics on the modules.

What are your top tips for students thinking about joining your course?

Start thinking about what you want to do when you finish the course so as you go through each module and each semester, you are constantly reflecting on your ultimate goal by applying the new skills and knowledge you are building. I always encourage students to design their MA project around their career objectives so they leave the course with a playbook to make their ambitions a reality.

Why do you think it’s important to study a MA?

To give you the competitive advantage in an increasingly competitive job market.

What do you believe it takes to work in the media industry?

Tenacity, foresight and hard work.