Luxury Brand Management - MA
Currently viewing course to start in 2022/23 Entry. Switch to 2023/24 Entry
This course will address the specific challenges and opportunities of the luxury sector and is the perfect choice for students that see their future careers with premium, high-end and luxury brands. We enable you to become a confident leader and an innovative thinker, learning how to approach brands and decide their place within the market....
- Level Postgraduate Taught
- Study mode Full Time
- Location City Centre
- Award MA
- Start date January 2023
- Fees View course fees
- School School of Fashion and Textiles
- Faculty Faculty of Arts, Design and Media
Overview
This course will address the specific challenges and opportunities of the luxury sector and is the perfect choice for students that see their future careers with premium, high-end and luxury brands.
We enable you to become a confident leader and an innovative thinker, learning how to approach brands and decide their place within the market. You’ll learn how luxury brands are managed in the international marketplace, as well as looking at branding from producer and consumer perspectives.
What's covered in this course?
The course encourages you to develop the skills and competences of future managers in the Luxury Industry. To do this, you will be capable of making management decisions at both a strategic and at a tactical level, emphasising the complexity and dynamics of business and management and an awareness of the nature of the various factors which influence management decisions.
The School provides a unique setting for students to observe their peers, taking advantage of the proximity of fashion and textile design students at the Parkside Campus and the School of Jewellery in Birmingham’s Jewellery Quarter.
The course encompasses numerous field trip opportunities so that you can reflect on your developing knowledge in relation to professional practice and the luxury industry.
There is commonality with other courses such Fashion Management and Luxury Jewellery Management and you will benefit from shared lectures and practice where possible. Access to interactive digital technology will increase students’ ability to debate and share experiences in a global context and therefore integrate knowledge from different cultures.
Why Choose Us?
- Links to industry and regular contact with luxury brand professionals
- International field trip opportunities to key industry and cultural events and locations
- Supportive staff with many years of industry experience
- Network and collaborate with other fashion students, our wider postgraduate community and beyond
Studying with us during the Covid-19 pandemic
The University has put in place measures in response to Covid-19 to allow us to safely deliver our courses. Should the impact of the pandemic continue in future years, any additional or alternative arrangements put in place by the University will be in accordance with the latest government public health advice, health and safety legislation, and the terms and conditions of the student contract.
OPEN EVENING
Join us for an on-campus Open Evening where you'll be able to explore our campus and facilities in person. Booking for the next event isn’t open yet. Register your interest below and we’ll email you as soon as booking goes live.
Next Event: Wednesday 26 April
Entry Requirements
You are required to meet one of the following options:
Essential Requirements
| Essential |
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An honours degree from a UK University |
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A first degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification) |
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Successful passing a Pre-Master's course approved by Birmingham City University |
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Successful passing a Pre-Master's course at another UK university/institution with a minimum of 55 per cent average |
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A first degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification) |
Other qualifications will be considered on a case by case basis.
Please note that even if your application fully meets the entry criteria, you may be required to further demonstrate your suitability via an interview or submission of a course proposal before being offered a place.
Interviews may be conducted in your country of residence, over the telephone or by Skype.
Extra information for EU/International students
| English language requirements |
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IELTS 6.0 (5.5 in all components) or equivalent is required |
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No English certificate is required for applicants from countries that appear on our English exemption list. Please contact the International Office for this list. |
Fees & How to Apply
UK students
Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.
Award: MA
Starting: Jan 2023
- Mode
- Duration
- Fees
- Full Time
- 1 year
- £13,400 in 2022/23
International students
Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.
Award: MA
Starting: Jan 2023
- Mode
- Duration
- Fees
- Full Time
- 1 year
- £16,300 in 2022/23
If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead.
*Professional Placement option
The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.
This will allow you to complete a credit bearing, 20 week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.
You will be responsible for finding and securing your own placement. The University, however, will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. You will also benefit from support sessions delivered by Careers+ as well as advice and guidance from your School.
Placements will only be confirmed following a competitive, employer-led selection process, therefore the University will not be able to guarantee placements for students who have registered for the ‘with Professional Placement’ course. All students who do not find a suitable placement or do not pass the competitive selection process will be automatically transferred back to the standard, non-placement version of the course.
Personal statement
Students are required to submit a personal statement as part of their application for this course.
Your postgraduate personal statement is going to shine a light on your personal experience, academic success, personal skills and any other factors that will support your application for further study.
Here are the key areas you’ll need to address:
Your passion and motivations
Studying a postgraduate course usually means you want to specialise in something. So what’s driving you?
Why this course?
Show that you’ve researched the course offering. What is it about this particular course that appeals to you? Is it the lecturers? The modules? Etc.
What makes you a good postgraduate candidate?
Tutors want to know that you can handle postgraduate study, so show them how your undergraduate experiences or work life has equipped you for a more advanced level of study. Key areas to address are research and group work but this can vary depending on your chosen course.
Relevant academic or work experience
Add anything relevant that relates back to your chosen course and shows how your skills will contribute towards your learning. What extra-curricular activities have you taken part in? What awards have you won? What employment or voluntary experience do you have that has helped you develop transferable skills? How do these specifically relate to the course you are applying for?
You should also mention your future plans and how a postgraduate qualification fits in. Try to look beyond your postgraduate study – do you plan to jump straight into a specific career or follow your studies with a research degree? Lastly, use plain, professional English and, where possible, utilise the language of your chosen industry.
Get more information on writing personal statements.
Course in Depth
Modules
In order to complete this course you must successfully complete all the following CORE modules (totalling 180 credits):
The aim of this module is to introduce you to research skills and methods to allow you to craft your own research proposal, which will support and inform your major project module. You will choose your own area of interest relating to your specialism for research.
This module will introduce you to your specialist field, focusing on the key skills, issues and debates surrounding the creative industries and in your specialist field. Marketing and management theory will be put into the context of your specialism and relate to your growing awareness of the global nature of the creative industries.
This module will provide you with the elements of business planning as well as the ability to analyse the environment of a business and plan future directions based your findings. Analysis covers topics such as trends, competitors, market and industry influences. Planning-related areas include product and service development, sustainable innovation, finance and marketing. Overall, the module will equip you, as a future manager, with the tools you will need to make strategic and tactical business decisions to provide evidence-based direction to future employers.
This module will introduce you to the concepts involved in ethics and sustainability within your wider industry. You will investigate and assess the cultural, social, ethical, and environmental impacts of the various activities that take place in the industry as a whole. From sourcing to marketing, you will gain insights that will enable you to address and evaluate the current and emerging ethical and sustainability issues facing every sector globally, as well as analysing possible solutions or developing new ones of your own.
Luxury Culture and Lifestyle
The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. It is important that we can support you appropriately, so you will be guided towards choosing a research topic which is relevant to your discipline and in which your lecturers have expertise. The outcome may take the form of a written dissertation or a practical outcome with accompanying reflective, critical and contextual material. The main consideration when choosing your topic is that it must be relevant to your programme and you should consider the relevance of this topic to your future academic or professional development.
Download course specification
Download nowCourse Structure
Your studies will be based at Parkside and Curzon at the City Centre Campus. You will begin your year with modules in Industry Practice & Context, Global Business Strategy and Leadership Development which will introduce you to a range of skills and experience that will form the foundation of your further studies. You will have regular opportunities to meet experts from the world of Luxury and guest speakers from the wider Creative Industries.
In the second term you will build on your knowledge of Global Business Strategies and continue to enhance your industry skills in the International Strategic Planning for Luxury Brands module. This will also be supported with modules in Project Management and Research & Professional Skills, letting you practise making research proposals and designing pilot studies for industry related projects.
Your last term of studies will concentrate on a Major Project module that will examine a contemporary management issue that currently affects the Global Luxury Industry. This is a self-directed project that you can design to focus on aspects of the Fashion Industry that you are most interested in.
Employability
Enhancing Employability Skills
Employability and key transferable skills are embedded within the course ethos to maximise your capabilities and understanding of potential career opportunities.
Many modules require group projects in the field to build first-hand knowledge of the Luxury Industry. The importance of positive contribution to a team and close working relationships with colleagues is a key feature.
The course is structured to build on experiences and embrace real scenarios through live projects, simulated practice requiring actual problem solving. This aims to develop your confidence and ambitions to explore a breadth of careers opportunities within a global industry.
Evaluating strategic and tactical business decisions will prepare you for working in Luxury Branding by enabling you to understand the changing environment of competitors and stakeholders and adapt your plans and working practice accordingly.
Your knowledge of management and marketing theories and how to apply them will be an advantage in many roles, and give you the flexibility to engage on many different levels with employers, clients and partners alike.
International
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
- Explore some of the good reasons why you should study here.
- Find out how to improve your language skills before starting your studies.
- Find all the information relevant to applicants from your country.
- Learn where to find financial support for your studies.
Facilities & Staff
Our Facilities
The School of Jewellery is located over three sites in the historic Jewellery Quarter, with many of our postgraduate courses taking place at St Paul’s.
Officially opened in November 2019 by the Lord Mayor, our St Paul’s building is a postgraduate jewellery design and research facility. The building also houses a specialist jewellery library, computer suite and seminar lab, and studio spaces.
Our staff
Michela Ferraro
Course Leader and Lecturer
Michela Ferraro has twice been awarded the Bronze Award for Jewellery Design for Direct Precious Metal 3D Printing by The Goldsmiths' Craft and Design Council. A graduate of the European Institute for Design in Milan (IED) with over 30 years’ experience in the jewellery sector, she's worked both as a jewellery designer and in management...
More about Michela