Short Course Spotlight: Visual Merchandising

Our five day Visual Merchandising course introduces you to the challenges and exciting developments within the retail sector. Throughout the week you will learn to apply your research and turn your insights into visual communication strategies.

The course is taught by experienced Product Innovator, Vita Woods. We spoke to Vita to find out her top five reasons to take this short course and this is what she came up with…

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Learn the fundamentals of fashion visual merchandising

We will introduce you to the key innovators and leaders that are shaping the future of the sector. 

Explore the key market insights that are driving change within the retail sector

We will look into retail trends and customer behaviours to see how they are changing the retail industry. 

Receive an introduction to the theory underpinning creative strategies used by pioneering retailers

We will look at strategies used throughout the sector from in-store installations to interactive window displays. 

Gain a broad overview of visual merchandising communication strategies

We will investigate key methods of store layout and in-store design, looking into the use of props, fixtures and materials.

Determine the recipe for innovation in today’s challenging retail environment

We will consider the challenges of the industry and look at how physical retail will evolve in the future. 

Visual Merchandising blog

With experience in developing and delivering original brand building concepts for fashion, retail and sustainability, guest lecturer Vita now works at luxury department store Selfridges & Co. Having been there for over seven years, Vita has specialised in concept development, product direction and project curation.

Passionate about the environment, Vita has also been shaping Selfridges’ sustainability agenda to drive change within the retail industry for the past two years. She marries creativity with commerce and has a proven track record in working with brands to inspire, develop and deliver product initiatives at the forefront of fashion.