Barry Batson


MA Luxury Brand Management and MA Fashion Management Course Director

School of Fashion and Textiles

With over forty years’ experience in the industry, Barry is the current Course Director for MA Luxury Brand Management and MA Fashion Management.

Barry’s previous academic role was with Southampton Solent University as Senior Lecturer for their Fashion Management with Marketing & Fashion Buying courses. Prior to this Barry was living in Shanghai working a four year contract with Raffles Design Institute at Donghua University where he was a Senior Lecturer in Fashion Marketing and Management. During his time at Donghua, the areas Barry was responsible for delivering were; Fashion Buying for Retail, Product Development for Fashion, Ethical and Sustainable Fashion, Fashion Brand Management, Fashion Advertising, Fashion Communications and the Global Fashion Business.

Another of Barry's previous academic positions was at the Manchester Metropolitan University, which involved lecturing to undergraduate Fashion Technology and Fashion Buying students within the Department of Clothing Design and Technology.

Throughout his time working in Higher Education Barry has been involved in the development of courses, specifically introducing the Retail Management unit whilst working at the University of Leeds. The Retail Management element of the course is essential for introducing the students to the business of Fashion Buying and Fashion Retailing in Europe. Barry also introduced a new Taught Master’s programme, MSc in Advanced Textile and Clothing, of which he was Course Director.

Until recently, Barry has been successfully teaching Fashion Marketing and Management to a group of students from a range of locations, including China, Indonesia and Russia. Although they could all speak some English, it was not their first language and required Barry to adapt his usual method of teaching and try a more analytical approach.

As additional support for students to enhance their knowledge, Barry also has experience organising a number of field trips to various local and overseas destinations. These have included taking Fashion Buying students to Shanghai and Istanbul, Fashion Marketing students to New York and London, and Design students to Florence and Paris. In addition, Barry has attended conferences in New York, Washington and Australia which has enabled him to build closer academic ties to support international research and student overseas placements.

During his postgraduate studies and further research, Barry investigated the global shift taking place within the Textile Clothing and Fashion supply chains. He also explored the competitive strategies that developed economies were implementing in response to this shift. Barry finds this a valuable topic to integrate into his teaching as it is an area that fashion buying/business students should understand and engage with.

The main area of expertise that underpins all Barry’s teachings, is knowledge of the product and how a Fashion Retail Business and the Fashion Buyer interact with all areas of the Fashion Supply Chain.