Linguistics Consultancy

Staff in the school of English with linguistics expertise:

We invite consultancy in all areas of linguistic enquiry but have particular skills in the following areas:

  • Large-scale text analysis
    • Identifying trends and patterns in large amounts of language data, incl.
      • Rapid analysis of consumer feedback and consumer insights
      • Surveys (open and closed question formats)
      • Seasonal changes in language use, which might be of use to companies with year-round services to help manage resources (e.g. healthcare, insurance, breakdown cover, etc.) and keep track of/mitigate emergent risk
      • Social media intelligence and marketing
  • Language education and EDI
    • EDI workshops based around linguistic landscapes, linguistic inclusivity, and diversity.
    • Reviewing EDI documentation designed for staff
  • Communication strategies and generating impact
    • Designing effective internal and external communication strategies
    • Reviewing internal and external communications
    • Communicating with intercultural audiences
    • Public communication and presentation
  • Social research methods
    • Designing and implementing qualitative and quantitative research projects for social research
    • Collecting and analysing social data

We welcome consultancy opportunities with stakeholders across the fields of commerce, charity, law, education, and healthcare but are able to respond to client needs on a case-by-case basis. We’re happy to make some free initial consultations available to address or scope out any specific client needs.

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Staff in the school of English with linguistics expertise

Matt Gee

Matt Gee is a researcher and software developer in the Research and Development Unit for English Studies (RDUES). His work combines linguistic knowledge and computational methods to facilitate the large-scale analysis of textual data. In this role, Matt has created tools for language research, teaching and translation (WebCorp), online collaborative annotation in distance learning environments (eMargin), the visualisation of word use and resource sharing on Twitter (TRAC:COVID), and open-text survey analytics (OurSurveySays).


In his research, Matt has used automated methods to study topic on web-forums, the differing use of language in professional and consumer product reviews, and the connection between sales price and word choice on eBay. He has also consulted with advertising agencies, manufacturers, and media bodies to provide insight into a range of textual resources.

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Dr. Andrew Kehoe

Dr Andrew Kehoe is Associate Professor in Linguistics and Director of Research in English. For over 20 years he has conducted novel research in the field of corpus linguistics, developing software tools to uncover patterns and trends in large text collections. He has particular expertise in changing language use over time on the web and social media, and on the analysis of survey data. He recently led the AHRC-funded TRAC:COVID project, exploring responses to the pandemic on Twitter and providing evidence to the UK government on the effectiveness of their COVID-19 messaging.


Andrew has previously provided linguistic consultancy to advertising agencies working with major clients such as Puma and Procter & Gamble, allowing them to reflect the language used by their target consumers more closely in advertising campaigns. He also has experience of analysing product reviews and mining consumer opinion from online data.

BCU Academia

Dr. Robert Lawson

Dr Robert Lawson is an Associate Professor in Sociolinguistics with expertise in sociolinguistics and applied language studies. His research interests centre on language use in the public eye, language and masculinities, and language and social media, as well as issues related to language, online radicalisation, and male supremacism. He is a former Fulbright scholar, a Senior Fellow of the Higher Education Academy, and an IRMS Research Fellow who has published extensively in a variety of peer-reviewed journals.


Robert has also written for a range of non-academic publications, including The Conversation, Radio Times, Metro, The Herald Scotland, and The Scotsman, and he is a regular contributor to BBC Radio Scotland, BBC Radio Coventry and BBC Radio West Midlands.

Robert's consultancy work is based on applying linguistic methodologies to investigate language in institutional contexts, examining workplace discourse, customer communications, and public-facing outputs. In recent years, he has overseen project partnerships with the Black Country Museum and the Wolverhampton Art Gallery, a range of internal BCU departments, and local restaurants and businesses in the Birmingham area.


Dr. Mark McGlashan

Mark is Lecturer in English Language, Associate Director of Research, and Institute Lead for Enterprise and Employability within the Birmingham Institute of Media and English (BIME).

He has extensive experience in the use of computational methods to collect and rapidly analyse large social datasets to generate insights into (linguistic) behaviours, communities, networks and trends; and takes a particular interest in social issues such as nationalism, racism, sexism, homophobia, abuse, and security.


Mark welcomes consultancy opportunities across all industries. Examples of previous consultancy:

  • Cognizant - Informed the development of social media analytics platform QuantEye. Mark’s work was recognised as giving Cognizant a “major competitive advantage over others in the market”.
  • BBC - Analysis of linguistic variation across viewer demographics and evolving user sentiment in ~3million viewer responses to flagship programming
  • The Parliament Committee Against Antisemitism (PCAA)/All-Party Parliamentary Group against Antisemitism (APPG) - Rapid response analysis of the scale and variety of antisemitism on social media. The analysis was included in a 2015 Report of the All-Party Parliamentary Inquiry into Antisemitism.


Dr. Tatiana Tkacukova

Dr Tatiana Tkacukova is Senior Lecturer in English Linguistics at the Birmingham Institute of Media and English and Course Director for MA in English Linguistics. She has extensive experience analysing highly sensitive data which requires multidisciplinary approach. Throughout her academic career and public sector engagement, she has developed expertise in the following areas:

  • Legal-lay communication, comprehensibility of legal texts, courtroom interaction, online courts, remote hearings, police interviewing;
  • Healthcare communication, public perception of healthcare governance, COVID-19 communication;
  • Business and institutional communication, top-down communication strategies and restructure communication, reporting and (verbatim recording) practices;
  • Social media communication, Twitter/Facebook/online forums, analysis of user comments;
  • TEFL/TESOL teacher training, assessment strategy, development of teaching materials.

Tatiana’s research has been funded by EU Marie Curie Fellowship scheme, BA/Leverhulme, AHRC, UKRI. Tatiana regularly gives invited talks, runs workshops, acts as an expert evaluator of funded bids, contributes to professional media publications, and acts an external advisor for the third sector organisations.

Full profile