Case Studies

The British Association of Social Workers (BASW) is the largest association representing social work and social workers in the UK. It aims to raise the profile of social work across the UK and to enhance professional standards within the social care sector.

The project

A two-year KTP – find out more about KTPs.

The objectives

The aim is to develop a new website and associated e-communications which will transform BASW’s communication with members, facilitate networking and open new opportunities for the delivery of products and services.

The academic supervisor

Name: Andy White
Job Title: Senior Lecturer and Course Director for BSc Multimedia Technology.
Qualifications: BEng (Hons), MSc, MIET
Expertise: Web and rich internet application development, where I have over 10 years of experience

Andy has experience working on various external projects including European Regional Development Fund (ERDF) industry support projects, Index Vouchers, KITTS and KTPs.

Benefits for the organisation

This project will revolutionalise the communications process with BASW members and give them much greater value from their membership. It should contribute to an increase in membership numbers as it becomes easier for members to access improved support and continuing education.

It will raise the standing of BASW by improving its ability to speak authoritatively on professional issues, and provide an effective means of engaging with front-line social workers. It will also create a shift in organisational culture, where staff become much more outwardly focused and sensitive to external opportunities.


Although in its early stages, the project has already brought BASW significant benefits, with the new website attracting increasing numbers of visitors and a subsequent increase in membership applications. Internal communications are also improving through the use of participative technology and the support of the KTP associate. The new website is providing better access to knowledge possessed by the organisation which it previously did not have the capability to share.


Phil James, Assistant Chief Executive of BASW, says, “We’ve found working with the School an incredibly rewarding experience. The expert guidance, commitment to excellence and, above all, positive approach of the team is a real credit to the University and we’re already enjoying many additional benefits of this great working relationship beyond the initial expectations of the KTP.”