The Academy can call on the experience and insight of staff familiar with the distinct challenges of multi-unit leadership:

Professor Chris Edger

Professor Chris Edger is the Director of the Academy of Multi-Unit Leadership. He is the author of a number of books, including:

  • 'Effective Multi-Unit Leadership – Local Leadership in Multi-Site Situations' (2012), described by the Leadership and Organization Development Journal as "one of the key books of its kind for this decade"
  • 'International Multi-Unit Leadership – Developing Local Leaders in International Multi-Site Operations' (2013)
  • 'Professional Area Management – Leading at a Distance in Multi-Unit Enterprises' (1st and 2nd Editions, 2014)
  • 'Franchising – How Both Sides Can Win' (2015), shortlisted for the 2016 CMI Management Book of the Year
  • 'Area Management – Strategic and Local Models for Growth' (2015)
  • ‘Effective Brand Leadership – Be Different. Stay Different. Or Perish’ (2016)

Described by some commentators as the UK’s leading expert on 'multi-site retail management', Chris frequently features in the media, having appeared on/written for outlets such as Channel 4 News, ITV, BBC News Online, City A.M., Propelinfo, The Retail Gazette, Daily Mail, Guardian, Telegraph, Retail Week, and Drapers. Previously Chris had a successful career in the food service and FMCG drinks industry spanning 23 years, incorporating many senior positions in UK and internationally-owned organisations.

He holds a PhD (ESRC Award) from the Warwick Business School, an MSc (econ) with distinction from the London School of Economics, an MBA from NBS and is a Fellow of the CIPD. He currently teaches at Birmingham City University, Warwick Business School and the University of Birmingham.

Dr Iain Graydon

Dr Iain Graydon is a business psychologist specialising in management training and development with a wide-ranging experience across a large number of blue chip companies. He has had considerable experience in the field of Management Development including a directorship in a dynamic young company specialising in Communications Skills.

In addition to designing and running programmes tailored to meet specific needs, Iain also acts in a consulting capacity to a number of organisations, helping them to determine their management and organisational development needs and the solutions to those needs. More recently, this has led to a number of strategic workshops at more senior levels.

Barny Morris

Barny Morris is a Senior Lecturer in Marketing Processes and Operations. Barny brings to the programme extensive practical experience in marketing, communications and branding across a wide variety of industries having worked as an independently accredited consultant and a marketer for the past 15 years.

Barny has developed and implemented marketing plans and campaigns for small firms and large global corporations within the B2B, FMCG, public and voluntary sectors. Projects have included seven Wolverhampton and Dudley Breweries (brand development), Yotel (brand development), Six Continents (recruitment advertising), Alliance & Leicester (retail new media) and Sony PSP (product promotions).

Stephen Willson

Stephen Willson provides custom-designed training and has facilitated workshops in commercial areas specialising in business to business marketing and business strategy. His publications include 'Surviving your Strategic Alliance' and co-authoring 'Winning Major Business'. He is also a Course Director for the Chartered Institute of Marketing.

Earlier in his career, Stephen gained international experience over a period of 11 years in Canada. Here he held a number of marketing and management positions including North American Marketing Manager for David Brown Gear Industries and Business Development Manager for Dominion Bridge Engineers and Constructors.

Stephen graduated from a two year full-time Masters in Business Administration course at the University of Western Ontario Canada, having started his career as an engineering graduate from Loughborough University.