Help To Grow: Management Course

Session 1 – Strategy and Innovation

Learn to understand innovation and its relationship to growth, profitability and productivity. Through the session you will review your business model and value proposition in relation to current and future market opportunities. By the end of the session you will comprehensively understand how business model innovation can help you respond to and recover from challenges and find out more about the UK’s innovation ecosystem.

Session 2 – Digital Transformation

Understand how the benefits of digital adoption for SMEs in innovation models, and be able to identify what stage your business has reached on its path to digital transformation. Define the role of digital leadership within your own organisation and consider the digital enablers to help you achieve change, and the risks you may face.

Session 3 – Winning New Markets

Take an in-depth look at how your business has innovated its models, developed markets overseas, explored models to address opportunities in different countries, adapted their business model and overcame challenges.

Session 4 – Vision, Mission and Values

Understand the strategic value of vision, purpose and brand, their link to the customer value proposition and its role in helping you achieve a competitive advantage. Explore your vision, mission and value statement and define brand components that help you add value to your business. By the end of the session you will understand the role of your business’s vision, values and brand in your organisational culture.

Session 5 – Developing a Marketing Strategy

Further develop your customer value proposition in this module and how it applies to your marketing. Understand market segmentation and targeting and positioning within your competitive environment. Through the session you will consider the stages in your buyer’s decision-making process and start to consider the benefit of applying data to help your marketing.

Session 6 – Building a Brand – Case Study

Through this session you will explore how a business built a market-leading brand and continued to serve its customer’s needs through challenging times. You will review what challenged they had to overcome and how they stayed true to their purpose and values. 

Session 7 – Organisational Design

Identify growth phases in your business and when its necessary to evolve. You will review examples of different structures, ways of working and the implications for your workforce.

Session 8 – Employee Engagement and Leading Change

Identify the appropriate strategies for leading change in an inclusive and engaging way. Plan which approach will work for you and how to recognise the impact of your own leadership approach as an enabler for growth. Understand the tools and resources you can use to lead your team.

Session 9 – High Performance Workplace – Case Study

Explore an example of a company that has created an inclusive business culture, and the tools and ways of working that are innovative and productive, and how growth has been an outcome of this.

Session 10 – Effective Operations

Understand the role of operations and how to take a systematic approach to aligning operations with your marketing strategy. Learn how to use a value flow map and consider the key metrics that engage teams and create a culture of continuous improvement. Recognise the role operational improvements contribute to business growth.

Session 11 – Finance and Financial Management

Learn how financial data can help you make future decisions about your operations, and the relevance of financial metrics in monitoring growth and productivity. Understand the importance of cash flow forecasting for managing crisis and recovery and consider internal and external sources for financing growth.

Session 12 – Implementing Growth Plans – Case Study

Develop priorities and a timeline for implementing your Growth Action Plan. Identify the resources required to achieve your objectives and decide how to embed key management practices into your business.