UNIVERSITY NEWS LAST UPDATED : 17 FEBRUARY 2011
Graduating art students from Birmingham City University are helping Cadbury World celebrate a special birthday this year.
Faye Binnell was awarded an exclusive commission to create a sculpture to celebrate the 20th anniversary of the leading Birmingham attraction.
Faye’s design was chosen from a collection submitted by fellow graduates from the BA Art and Design course. It was created through simplistic and stylised shaped beans, taking seven weeks to create, and is an impressive eight feet high and weighs 220 kilos.
She said: “The concept I designed is of building blocks which interlock and combine to make a child-friendly image of how brands build to make a company. As you walk around the sculpture, snippets of the chocolate bar graphics reveal themselves.”
The unveiling of the sculpture took place at an event attended by Cadbury World General Manager Gerrard Baldwin as well as Sir Adrian Cadbury and Cadbury World’s first General Manager Ian Saxby.
Steve Perkins, Senior Lecturer at Birmingham Institute of Art & Design, said: “We were honoured to be approached by such a revered Birmingham establishment and were delighted to help the team at Cadbury World celebrate this impressive milestone. Faye takes her inspiration from urban art and culture and we’re proud that her finished sculpture is being exhibited at Cadbury World.”
Faye’s sculpture will stand proudly on display in the grounds of Cadbury World throughout this year.