Digital Marketing students get to collaborate with industry for their final project

Kimberley White

In their final year, our students get to apply everything learned throughout their two years of Digital Marketing study into one final project. Over the course of their studies, our undergraduate students build up a working relationship with a selection of branding agencies, and some of the most effective final projects make the most of the opportunity to work further with these.

New Technology Institute

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We caught up with BA (Hons) Digital Marketing second year student Kimberley White (pictured), whose final project is in collaboration with agency Red Bee Media, to provide some insight into what she is doing. By working with a real agency for a real client, Kimberley is getting the actual experience of working to a real, live agency brief.

Q: How have you approached getting a client to work with for your final major project?

A lot of the lecturers that work here have been working in industry for years and have a lot of links with agencies and companies that are happy to work with us students. In terms of getting my client, I have been working with Mike and Rachael, two of my lecturers, to find a suitable client that I am happy to work with and like the work that they do.

The client that I am hoping to work with is called Red Bee Media which we have previously worked with on a project for Doctor Who

Q: What brief are you planning to work on?

I plan on working on a branding brief, which will involve me working on helping a brand to identify who they are and how this can be communicated to people through their campaigns and work. This will involve me carrying out research, looking at the brand’s personality and potentially designing a campaign to go around all of this. 

Q: What are your plans after graduation?

After I graduate I plan on studying Future Media, which is a masters course also offered at the NTI. After this hopefully I will be able to get either a job or an internship at an agency in London.

Thanks Kimberley!

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