University News Last updated 12 June 2012
The Birmingham Made Me Design EXPO - a unique exhibition organised by Birmingham City University is to be unveiled at The Mailbox, Birmingham this week - showcasing innovation and excellence throughout the Midlands.
Supported by leading Midlands businesses including Jaguar, AGA Rangemaster and Cogent Elliott – the EXPO aims to celebrate Birmingham as the original design city, highlighting the importance of design-led manufacturing in Birmingham and the Midlands.
Free for all, the week-long event – running from Friday 15 June to Friday 22 June - features over 100 exhibitors from business and education and incorporates a ‘Design Fringe’ programme with over 20 art and design seminars, events and activities, including Jaguar’s ground breaking hybrid super car concept, the C-X75, being revealed to the public for the first time in the UK.
Lord Digby Jones will launch the event this Friday 15 June - alongside Emma Bridgewater, Founder and Director of Emma Bridgewater, City Leader Sir Albert Bore, Jerry Blackett, CEO of Birmingham Chamber of Commerce and Professor Chris O’Neil, Executive Dean of Birmingham Institute of Art and Design (BIAD).
The EXPO forms an integral part of the IDEA Birmingham initiative alongside the Birmingham City University Entrepreneur store – allowing students and graduates the opportunity to sell and showcase a variety of creative products.
Further information about Birmingham Made Me and IDEA Birmingham can be found by visiting the website.