University News Last updated 28 June 2012
A Birmingham City University student is celebrating after being announced as The Chartered Institute of Public Relations (CIPR) Midlands Student of the Year.
Lucy Hird, 25, from Moseley, is the University’s 7th consecutive winner of the CIPR award issued by the industry’s professional body which promotes excellence in PR and communications across the UK.
Judges made the decision based on Lucy’s final year campaign project as part of her Media and Communication degree course at Birmingham School of Media, part of Birmingham City University.
Lucy’s ‘Beauty Recycled’ campaign promotes sustainability in the world of beauty by encouraging beauty salons in Birmingham to recycle their waste in a bid to reduce the city’s carbon footprint.
The judges from the CIPR Midlands Committee praised Lucy’s work for having a clear brand identity and for launching a campaign that has a captivating concept with a website that is being widely used.
Peter Wilby, Lecturer in Public Relations at Birmingham City University, said: “I am delighted that Lucy has been announced as this year’s winner. Alongside launching and managing her campaign, Lucy organised a PR conference at the University with an audience of professionals, academics and students in PR and media from across the Midlands. This was also a huge success.”
Beauty salons and spas who wish to join the ‘Beauty Recycled’ campaign can do so by visiting www.beautyrecycled.org where they can request an information pack on how to recycle within their workplace.
Lucy will receive her award at a CIPR awards ceremony in November.