University News Last updated 21 April 2011
Fashion students from Birmingham City University have created a catwalk extravaganza with a twist, after teaming up with a Birmingham based vintage fashion store.
The group of Fashion Promotion, Fashion Styling, and Textile, Fashion and Surface Design students were set an instore project by staff at COW at their Corporation Street branch to host a fashion show on the shop floor.
The event took place in the evening outside of regular opening hours, culminating in a dazzling fashion show which saw the students modelling clothes which they styled themselves. Following the catwalk show the store was open offering a discount on purchases, and students offered style advice to shoppers.
Rebecca Russell-Turner, lecturer for the MA Fashion courses at Birmingham Institute of Art and Design, said: “The aims of the project were to enhance and support student creativity by immersing themselves in a real world working environment, and for the students to focus on a particular discipline, such as design, production or marketing, whilst also creating links to the local fashion industry and community.”
COW has been a fashion favourite in Birmingham for a number of years from their store in Digbeth, and last year opened a second Birmingham store on Corporation Street. For further information, log on to http://wearecow.blogspot.com/
Birmingham Institute of Art and Design is an international centre for excellence in art, design and subjects supporting the creative industries. One of the largest institutes for art, architecture and design in the country – the largest outside London – its students, graduates and staff practitioners form a substantial creative community.
Birmingham City University is running a major awareness campaign in the Midlands to demonstrate how it is upgrading the future of individuals and companies. To find out more, visit www.bcu.ac.uk