Our postgraduate diploma in Multi-Unit Leadership and Strategy is designed to help those currently working as an area manager gain the extra skills and knowledge needed to become a successful multi-unit manager.
Our partnerships with multi-site clients such as Premier Inn, Saint-Gobain, Marston’s and Greene King, as well as our expert staff and visiting industry experts, ensure our course provides fresh and cutting-edge information.
We’ll look at the five key attributes of effective multi-site managers – expertise, emotional intelligence, entrepreneurialism, energy and ethics.
You’ll explore staff deployment and use of capacity, as well as devising exciting business strategies and showing great self-awareness. As a multi-unit manager, you’ll be responsible for a number of branch managers and staff, so you must possess a strong amount of trustworthiness and a good moral compass. You’ll also be responsible for helping keep customers happy and sales high, so a strong knowledge of what customers want, alongside a drive to succeed, is highly desirable.
Businesses need to change and adapt to move with the times, so this course will also provide a critical understanding of how to lead change, ensuring you make the right decisions that guarantee a good transition for a business.
A business thrives on cost, speed, quality, safety, dependability and flexibility. These key areas will be explored, and you’ll become an expert at ensuring these topics are used effectively in an everyday business environment.
Degree or equivalent
Minimum 2 years in unit or multi-unit role
Top quartile company performance indicators
Starting: Sep 2020
Sorry, this course is not available to International students.
The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.
This course is only available on a bespoke group basis, eg for a group of individuals from the same organisation.
Fees are agreed with the sponsoring company.
Students are required to submit a personal statement as part of their application for this course.
Your postgraduate personal statement is going to shine a light on your personal experience, academic success, personal skills and any other factors that will support your application for further study.
Here are the key areas you’ll need to address:
Studying a postgraduate course usually means you want to specialise in something. So what’s driving you?
Show that you’ve researched the course offering. What is it about this particular course that appeals to you? Is it the lecturers? The modules? Etc.
Tutors want to know that you can handle postgraduate study, so show them how your undergraduate experiences or work life has equipped you for a more advanced level of study. Key areas to address are research and group work but this can vary depending on your chosen course.
Add anything relevant that relates back to your chosen course and shows how your skills will contribute towards your learning. What extra-curricular activities have you taken part in? What awards have you won? What employment or voluntary experience do you have that has helped you develop transferable skills? How do these specifically relate to the course you are applying for?
You should also mention your future plans and how a postgraduate qualification fits in. Try to look beyond your postgraduate study – do you plan to jump straight into a specific career or follow your studies with a research degree? Lastly, use plain, professional English and, where possible, utilise the language of your chosen industry.
Get more information on writing personal statements.
While there are no additional costs associated with purchasing text books, there may be other costs to you. If you are joining the course which has a professional body accreditation you may be required to pay membership or examination costs. For details of these costs, please click on the link below.
Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.
The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.
We offer further information on possible postgraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.
Did you know that you will soon be able to apply for a postgraduate loan of up to £10,906 for some courses and options?
Each module will be assessed either by assignment or a written report with presentation.
Strategy and Branding
You’ll learn how to make an impact on firm and brand performances at different stages of their life-cycle. You’ll understand the range of customer segments within the multi-unit portfolio, and critically analyse the alignment of the company strategy with the position and execution of the standard branded offer.
Leading Service and Change
This module encourages you to be critical and explore your preparedness for leadership within this environment. You’ll also look at the concepts and frameworks that will improve your effectiveness to drive service and change, as well as the tools that will equip you to make a difference.
Finance and Business Models
You’ll examine and evaluate the input drivers of profit and loss success. You’ll take part in a supervised business simulation that’ll broaden your understanding. You’ll assimilate and interpret large volumes of financial operating data to gain insight into appropriate managerial actions to improve performance.
Operational Improvement and Innovation
You’ll learn to improve operational efficiency and the way businesses operate through advanced process mapping. A business thrives on cost, sales and service optimisation, so you’ll study these three areas and understand the vital importance of process efficiency ( cost, speed, quality, safety, dependability and flexibility).
In-Company Research Project
This module will give you the opportunity to pursue a significant/extended individual research activity which relates learning from your taught modules to the analysis of a particular issue in your field of study.
This project will consist of a 5,000-word assignment, followed by an hour-long presentation to a panel, where you’ll discuss the report and be able to justify your recommendations and conclusions.
The course is delivered part-time over 13 months and consists of 14 workshop days, supported periods of self-study.
For all assessments, emphasis is placed upon combining multi-site practice-based learning with rigorous frameworks and concepts supplied by our multi-site experts. This takes the form of lectures, case studies, videos and group work. You’ll reflect on your own performance and experiences, as well as using the skills you learn on the course in your professional role.
Submissions for each of the first four modules are written reports of 2,500 words, while for the fifth module, you’ll conduct a 5,000-word report based on solving a major multi-site business challenge.
On completion of this course, you can progress on to the Masters course to gain the qualifications, knowledge and skills needed to rise up the career leader and conduct your role effectively and professionally.
The course offers a chance for you to expand upon your current skillset, honing your skills and improving your understanding of how a successful multi-unit manager works. We have a number of partnerships with multi-site clients, including Premier Inn, Mecca Bingo, Hungry Horse and Jewson. This ensures we produce successful managers and provide them with contemporary ideas and fresh insight.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
We are constantly investing in our estate and are currently in the process of spending £340 million on new learning facilities.
This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.
The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.
The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.
The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.
Professor Chris Edger holds the chair of Multi-Unit Leadership at Birmingham City Business School (BCBS), Birmingham City University. He has also taught at the University of Birmingham and the Warwick Business School, where he was the winner of several teaching excellence awards on the Warwick MBA Programme.